Joy Enemuo

Prof. Joy Enemuo


Research Focus & Metrics

Academic Career Length

8Years (2019-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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12 August 2019 in Sustainability
Verified
Journal Article
Open access
PDF file
AOAnastasia Ogbo
Anastasia Ogbo
CUChinelo Ugwu
Chinelo Ugwu
JEJoy Enemuo
Joy Enemuo
WUWilfred Isioma Ukpere
Wilfred Isioma Ukpere
This paper aims to explore E-commerce as a strategy for sustainable value creation among selected traditional open market retailers in Enugu state. Every town in Nigeria boasts of an appreciable number of traditional retail markets, which play an essential role in African life, acting as both an economic necessity, and a cultural phenomenon that has helped to shape community ideas for centuries. Transactions are mainly conducted using cash. Increased sales, lower costs and enhanced sustainability are potential benefits accruable to the traditional retail markets, considering full adoption of E-commerce. Using a concurrent mixed method, this research used a descriptive survey design with a population, which comprised retailers in the selected traditional markets. A sample size of 234 was drawn from the selected markets using Bill Godden’s sampling size determination. Primary data were collected by questionnaire and interviews, and these data were analysed using descriptive statistics. Hypotheses were tested with chi square. It was concluded that E-commerce has the potential to open up vistas of opportunities in the traditional open markets when used strategically, thereby eradicating incidences of debt, which is a common factor in the traditional retail business, ensuring a mutually beneficial business relationship between retailer and consumer. This ultimately leads to a wider reach, higher transaction rates, bigger profits and sustainability.

11 July 2025 in Studia Universitatis „Vasile Goldis” Arad – Economics Series
Verified
Journal Article
Open access
PDF file
EUEmmanuel Samuel Udo
Emmanuel Samuel Udo
ICIyadi Rollins Chiyem
Iyadi Rollins Chiyem
JEJoy Enemuo
Joy Enemuo
OIOnyemere Ifeanyi
Onyemere Ifeanyi
JOJohnson Ifeanyi Okoh
Johnson Ifeanyi Okoh
EAEmmanuel Ifeanyi Ajudua
Emmanuel Ifeanyi Ajudua
This study investigates the intricate nexus between energy consumption and environmental quality in Nigeria, a country that is highly vulnerable to climate change. Focusing on the Sustainable Development Goals (SDGs), particularly goal 13 climate action, this study examined the effect of diverse fossil fuel sources on environmental quality measured by CO2 emissions. By unbundling the diverse energy sources and assessing their individual and interactive influence from 1990 to 2023 using the Environmental Kuznets Curve (EKC) framework, this study provides a nuanced understanding of the impact of diverse energy sources on carbon emissions. By applying the EKC framework, this study aims to determine whether the nexus between economic growth and environmental degradation in Nigeria follows a hypothesized inverted U-shape. Using the Autoregressive Distributed Lag (ARDL) model, this study contributes to the extant literature by exploring both the long- and short-run linkages between energy consumption and CO2 emissions and analyzing the ripple effects across diverse economic sectors. The findings reveal a complex link between energy consumption, economic growth, and CO2 emissions, which is consistent with the EKC hypothesis. Energy consumption stimulates economic growth and significantly influences emissions from transportation, industrial activities, urbanization, and residential/commercial services in Nigeria. This study concludes with actionable policy recommendations emphasizing the transition to green energy, stringent emission regulations, and investment in public transportation infrastructure to mitigate CO2 emissions and enhance environmental quality. These insights can assist policymakers in formulating targeted interventions for sustainable growth and ecological sustainability.

17 May 2025 in Quality & Quantity
Verified
Journal Article
Closed access
PDF file
EUEmmanuel Samuel Udo
Emmanuel Samuel Udo
HIHwerien Rosemary Idamoyibo
Hwerien Rosemary Idamoyibo
BIBridget Imuetinyan Ibobo
Bridget Imuetinyan Ibobo
JEJoy Enemuo
Joy Enemuo
OAOfonmbuk Etido Atakpa
Ofonmbuk Etido Atakpa
EMMANUEL Samuel UDOEMMANUEL Samuel UDO
EMMANUEL Samuel UDO

30 March 2026 in BMC Psychology
Verified
Journal Article
Open access
PDF file
HOHAPPINESS OZIOMA OBI-ANIKE
HAPPINESS OZIOMA OBI-ANIKE
JEJulius Ovuefeyen Edore
Julius Ovuefeyen Edore
CDCROSS OGOHI DANIEL
CROSS OGOHI DANIEL
Benedict ImhanrenialenaBenedict Imhanrenialena
Benedict Imhanrenialena
JEJoy Enemuo
Joy Enemuo
COChidinma Adanso Onyemachi
Chidinma Adanso Onyemachi
The purpose of this research is to explore how patriarchal dominance relates to employment anxiety and subjective career success among career women, with a

16 October 2025 in Studia Universitatis „Vasile Goldis” Arad – Economics Series
Verified
Journal Article
Open access
PDF file
JEJoy Enemuo
Joy Enemuo
IAIshaku Prince Abner
Ishaku Prince Abner
IEInim Victor Edet
Inim Victor Edet
BABoniface L. Akpan
Boniface L. Akpan
RGRotimi Grace Gift
Rotimi Grace Gift
EUEmmanuel Samuel Udo
Emmanuel Samuel Udo
This study investigates money demand stability in sub-Saharan African (SSA) countries, utilizing a quarterly dataset spanning a 24 year-period from 1999 to 2023 sourced from the World Bank Indicators and International Monetary Fund. The study disaggregates SSA countries into three income groups, upper-middle, lower-middle, and low-income, to evaluate the magnitude of stability of money demand, both at the panel level and within each income group. This approach provided nuanced insights and robust policy recommendations. The short- and long-term effects of key predictors on real monetary aggregates were assessed by employing cash-in-advance theory and the cross-sectional augmented autoregressive distributed lag (ARDL) model. The findings reveal that real exchange rates, foreign interest rates, and real GDP significantly influence money demand at the panel level, whereas the inflation rate exerts a contractionary effect. At the income group level, the findings reveal that money demand is stable in upper-middle- and low-income SSA countries, whereas lower-middle-income countries display variability, indicating a divergence in levels of economic resilience across income categories. The study’s findings highlight several policy implications and recommendations, as such the study advocates for the adoption of a unified monetary policies framework and a single currency policy, to enhance stability, foster growth, and reduce systemic asymmetries within the region. Additionally, the implementation of inflation-targeting policies is recommended to further consolidate economic stability and promote sustainable development across SSA countries.