Impulse buying continues to be a relevant topic for retail management, yet few studies have examined the role of online impulse buying. This study analyzes the effect of impulse buying tendency on online impulse buying behavior through the mediation of normative evaluation and the urge to buy impulsively on the Internet. As a secondary objective, we aim to identify whether gender and generation influence the model. The research was conducted in Mexico with millennials and centennials who had previously bought products on the Internet. We used quantitative, explanatory, non-experimental, cross-sectional research. We applied an electronic survey, and, for the statistical technique, we used PLS. According to the results, impulse buying tendency both directly and indirectly influences online impulse buying behavior through the mediating roles of normative evaluation and the urge to buy impulsively on the Internet. Moreover, we found that gender does not have an effect on the model. Regarding generation, two significant differences were found between centennials and millennials.

An examination of certain antecedents of social entrepreneurial intentions among Mexico residents

The communication of environmental awareness through social media can act as a mechanism for adopting more responsible consumption patterns. Therefore, the aim of this research was to analyse the impact of greenfluencer credibility on attitude, subjective norms and perceived behavioural control, as well as the effect these have on purchase intentions and of the latter on green purchase behaviours. Quantitative, non-experimental, explanatory, cross-sectional research was conducted on 201 Mexican subjects between the ages of 15 and 60, all followers of environmental influencers on Facebook. The results shows that the credibility of greenfluencers had a positive effect on attitude, subjective norms and behavioural control. In addition, both attitude and perceived behavioural control positively impacted purchase intentions, although subjective norms did not. Finally, purchase intentions had a significant effect on the actual purchase of green products. Further exploration would be useful on the role of greenfluencers in the adoption of sustainable lifestyles.

The Covid-19 pandemic has undoubtedly affected the education sector; its possible consequences include the development of burnout and the intention to dropout. Thus, the objective of this research was to determine if, in Mexican university students, fear of Covid-19, emotional exhaustion and cynicism are antecedents of the intention to drop out of school. A quantitative, empirical, non-experimental and cross-sectional investigation was carried out on 478 students during the Covid-19 pandemic. The analysis technique was a model of Structural Equations with Partial Least Squares [PLS-SEM]. The evidence indicates that the fear of Covid-19 directly and indirectly affects the intention to dropout, through emotional exhaustion and cynicism. The limitations of the study imply the use of a non-probability sampling. The value of the research lies in the contribution to the understanding of the effects of the fear of contracting the disease on the intention to abandon university studies. It is concluded that the fear of Covid-19, cynicism and exhaustion directly and indirectly influence the intention to abandon school.