Creativity and innovation are at the core of important outcomes such as economic and sales growth, production of articles and students' learning. Thus, it is not surprising to find research articles on creativity and innovation across different disciplines such as business, psychology, and education. Given the importance of understanding creativity and innovation, we reviewed the empirical literature examining the antecedents and consequences of creative self-efficacy in the work domain. Our review used the theory of individual creative action and social cognitive theory as guiding frameworks to place creative self-efficacy in the creativity and innovation process, define creativity and innovation, explore how creative self-efficacy has been measured, examine the antecedents and consequences of creative self-efficacy, point out gaps in knowledge and offer suggestions for future research and provide some applied implications. One important finding was that creative self-efficacy has made a significant contribution as a process variable explaining how several organizational and personal factors influence creative outcomes via their influence on creative self-efficacy.

Two studies examined the influence of encouragement for creativity, curiosity, harmonious passion, and autonomy support as antecedents of creative self-efficacy and imagination and divergent thinking as consequences. College students completed a battery of questionnaires. Structural equation modeling treating the variables as latent and not normally distributed was used to test our hypotheses. Results from study 1 showed a positive influence of encouragement for creativity and curiosity on creative self-efficacy. Similarly, creative self-efficacy was a positive predictor of reproductive and creative imagination. Results from study 2 showed a positive effect of harmonious passion on creative self-efficacy. Creative self-efficacy was a positive predictor of fluency and originality scores from a divergent thinking task. The theoretical and applied implications of the results were discussed.

Social cognition experts have shown that participants’ answers to research questions can be influenced by previous questions, something known as context effects. It has been suggested that participants from collectivist cultures pay more attention to the context, resulting in larger context effects. The present investigation examined context effects in an experiment that involved manipulating the order in which two questions, one about satisfaction with life as a whole and one about satisfaction with romantic life, were answered by a representative sample of participants from Mexico City. The results were consistent with other investigations that used samples from collectivistic cultures. Participants’ responses to questions about satisfaction are influenced by a previous question, and country of origin affects the amount of attention given to the context. The implications of these results are discussed.

The interaction of creativity, innovation and sustainability is gaining momentum, but a lot more research is necessary. Some potential (not binding) areas of investigation for creativity and innovation are novel and useful conceptual definitions and theoretical framings of sustainability, as well as ideas for how to solve environmental and social problems with implications for sustainability. In addition, there is a high need for different methodological approaches to conduct research on sustainability, which might come from different fields like sociology or engineering. Before this background, this article introduces a conceptual framing of creativity, innovation and sustainability.