The global meat production system is currently under pressure, particularly for its environmental and animal wellbeing impacts, as well as for the increasing protein demand worldwide. In this regard, cultured meat is currently a hot topic in the industrial, political, and societal arenas, revealing itself as the potential relief for the issues above. However, its high degree of novelty may hamper the extent of consumers’ acceptance. This research assesses for which beliefs concerning intrinsic attributes and positive externalities, the provision of information is a sufficient tool for affecting the perception and acceptance of cultured meat on a panel of Italian consumers. Changes in perception and willingness to try, buy, and pay are assessed by measuring the variation before and after the provision of positive information related to the product. The results show that perception is affected by positive information concerning safety and nutritional characteristics, whereas the opposite occurs regarding the product flavor. Furthermore, findings reveal that, while the willingness to buy increases after providing positive information, the willingness to try does not. Finally, information on intrinsic attributes and positive externalities of the cultured meat would have to be combined with different approaches for further enhancement of consumers’ perception and acceptance.
European agriculture is facing increasing economic, environmental, institutional, and social challenges, from changes in demographic trends to the effects of climate change. In this context of high instability, the agricultural sector in Europe needs to improve its resilience and sustainability. Local assessments and strategies at the farming system level are needed, and this paper focuses on a hazelnut farming system in central Italy. For the assessment, a participatory approach was used, based on a stakeholder workshop. The results depicted a system with a strong economic and productive role, but which seems to overlook natural resources. This would suggest a relatively low environmental sustainability of the system, although the actual environmental impact of hazelnut farming is controversial. In terms of resilience, we assessed it by looking at the perceived level of three capacities: robustness, adaptability, and transformability. The results portrayed a highly robust system, but with relatively lower adaptability and transformability. Taking the farming system as the focal level was important to consider the role of different actors. While mechanisation has played a central role in enhancing past and present system resilience, future improvements can be achieved through collective strategies and system diversification, and by strengthening the local hazelnut value chain.
Sustainability is becoming a pivotal guide for driving the governance strategies of value chains. Sustainable policy should have as its objective the perpetuation of production models over time to maintain its environmental, economic and social dimensions. Therefore, measuring the sustainability of a production system is fundamental to deepening the understanding of ongoing trends, considering the pressure exerted by agricultural policies, market dynamics and innovations introduced in the production system. The purpose of this paper is to present a holistic framework for assessing the sustainability of food quality schemes (FQS), including the role of both stakeholders within the value chain, and the territorial dimension. This paper discusses the use of dimensional indicators and proposes synthetic indexes to provide an overall picture of the evolution of sustainability of a specific production system. Particularly, the evolution of sustainability in the Parmigiano Reggiano Protected Designation of Origin (PDO) production system is evaluated over the period 2000-2018. It is assumed that its evolution is due to the effect of 20 years of innovations which have impacted on product quality, value chain performance and rural development, modifying the sustainability of the whole production system.