Kong Haiyan is affiliated with the Tourism Management Department, Business School, holding the titles of Professor and PhD Supervisor. She can be contacted at konghaiyan@sdu.edu.cn. Her research focuses on sustainable development management, human resource management, AI and management innovation, and tourism and culture—with interdisciplinary extensions to e-commerce-related areas—aligning closely with the Journal of Theoretical and Applied Electronic Commerce Research’s focus. Academically, she has published over 80 peer-reviewed papers (including SSCI/CSSCI-indexed ones). Her e-commerce-related research explores digital technology applications in marketing and operations; it covers virtual influencer advertising’s effect on consumers, how AI awareness and leadership styles shape employee–AI collaboration, and AI’s role in boosting innovation in e-commerce-linked sectors (e.g., hospitality). These studies enrich digital marketing theory for e-commerce and offer practical guidance for platforms to refine strategies and efficiency. In teaching, she delivers courses like Human Resource Management, Tourism and Culture, and Research Methods, integrating digital/e-commerce cases to foster interdisciplinary thinking. As a PhD Supervisor, she has guided numerous students in digital marketing and e-commerce sustainability research, bridging academia and industry practice.
Kong Haiyan is affiliated with the Tourism Management Department, Business School, holding the titles of Professor and PhD Supervisor. She can be contacted at konghaiyan@sdu.edu.cn. Her research focuses on sustainable development management, human resource management, AI and management innovation, and tourism and culture—with interdisciplinary extensions to e-commerce-related areas—aligning closely with the Journal of Theoretical and Applied Electronic Commerce Research’s focus. Academically, she has published over 80 peer-reviewed papers (including SSCI/CSSCI-indexed ones). Her e-commerce-related research explores digital technology applications in marketing and operations; it covers virtual influencer advertising’s effect on consumers, how AI awareness and leadership styles shape employee–AI collaboration, and AI’s role in boosting innovation in e-commerce-linked sectors (e.g., hospitality). These studies enrich digital marketing theory for e-commerce and offer practical guidance for platforms to refine strategies and efficiency. In teaching, she delivers courses like Human Resource Management, Tourism and Culture, and Research Methods, integrating digital/e-commerce cases to foster interdisciplinary thinking. As a PhD Supervisor, she has guided numerous students in digital marketing and e-commerce sustainability research, bridging academia and industry practice.