This study investigates stakeholder dynamics within the TPS3R (Reduce, Reuse, Recycle Waste Processing Site) waste management program in Tulungagung Regency, East Java, Indonesia. TPS3R, a community-driven waste management initiative, aims to mitigate waste generation’s environmental and health impacts by promoting waste segregation, recycling, and circular economy practices. Tulungagung Regency was chosen for its representative peri-urban characteristics, including rapid urbanization and the coexistence of urban and rural attributes. The study employs the MACTOR (Matrix of Alliances and Conflicts: Tactics, Objectives, and Recommendations) methodology to analyze interactions among 15 key stakeholders, encompassing government officials, local community members, and environmental advocates. Findings highlight that effective program implementation relies on strengthened leadership collaboration, resolving political tensions, and increasing community participation. While existing studies often focus on urban or rural settings, this research addresses a notable gap by exploring stakeholder dynamics in peri-urban areas, emphasizing the unique challenges and opportunities of such settings. Evidence from literature and primary data underscores the importance of integrating high-level leadership and grassroots participation for sustainable waste management. This study contributes to the field by presenting an original, localized examination of peri-urban stakeholder interactions, offering actionable recommendations to enhance the success of similar initiatives globally.

Optimization of Digital Marketing Practices to Improve Product Sales of Inamtes in the Productive Prison Productive prisons are prisons that are not only a place for guiding inmates (prisoners) in a conventional manner, but can also be a means to encourage the production of a good quality products, therefore productive activities in prisons can be a support for fostering prisoners. In productive prisons, inmates are taught to grow crops, raise livestock to gardening. Lapas Terbuka Kendal, one of productive prisons in Central Java, is currently only filled with 23 inmates who are fostered by the independence of various production activities, namely the agriculture, fisheries and animal husbandry sectors. The results of Lapas Terbuka Kendal production activities can be said to be quite good. Even marketing has been done well, one of them through the website. But unfortunately the existing marketing did not produce maximum results in sales. This is evaluated and resolved in the community service performed. The digital marketing training is a solution given. All officers were enthusiastic in actively participating during the training. By this training, it is expected they could maximize the digital marketing implementation to boost the sales.Keyword: Digital marketing, productive prison, prisoners, production activities, sales.Abstrak. Lembaga pemasyarakatan (Lapas) produktif merupakan Lapas yang tidak hanya menjadi tempat pembinaan narapidana (warga binaan) secara konvensional, tetapi juga dapat menjadi salah satu sarana untuk mendorong dihasilkannya produk-produk berkualitas, oleh karenanya kegiatan produktif di lapas bisa menjadi penunjang bagi pembinaan terhadap warga Warga Binaan Pemasyarakatan (WBP). WBP diajarkan bercocok tanam, beternak hingga berkebun di Lapas Terbuka. Lapas Terbuka Kendal, salah satu Lapas Produktif di Jawa Tengah, saat ini terisi sebanyak 23 warga binaan yang dibina kemandirian berbagai macam kegiatan produksi yaitu sektor pertanian, perikanan dan peternakan. Hasil kegiatan menunjukkan produksi Lapas Terbuka Kendal dapat dikatakan cukup bagus. Bahkan pemasaran pun sudah dilakukan dengan baik, salah satunya melalui website. Namun sayangnya pemasaran yang ada ternyata tidak membuahkan hasil yang maksimal dalam penjualan. Hal tersebut yang dievaluasi dan dipecahkan pada pengabdian yang dilakukan. Pelatihan pemasaran digital menjadi solusi yang diberikan pada pengabdian ini. Pelaksanaan kegiatan berjalan lancar, seluruh petugas Lapas antusias dalam mengikuti pelatihan. Kegiatan ini diharapkan mereka mampu memaksimalkan fungsi pemasaran digital untuk meningkatkan penjualan.Kata Kunci: Digitalisasi, pemasaran, kegiatan produksi, peningkatan penjualan.

The paradigm of graduates applying for jobs in the industrial era 4.0 is no longer relevant to the current employment situation. This paradigm needs to be changed from applying for jobs to becoming entrepreneurial graduates, including graduates from Islamic boarding schools. The objectives of this study were to reveal: (1) the entrepreneurial tendencies of students who were also œsantri (student) in Islamic boarding schools; (2) the factors driving the entrepreneurial desire of œsantri; (3) the influence of entrepreneurial motivation of œsantri on learning achievement in Entrepreneurship course. The research targets were Islamic boarding school students studying in the Study Program of History Education and Citizenship Education, Faculty of Teacher Training and Education, Ivet University, Semarang City, as many as 36 people. Data collection was carried out using questionnaires and interviews. Data processing was performed using descriptive analysis and simple linear regression statistical analysis. The results showed that the entrepreneurial tendency of Islamic boarding school students was quite high. The main driving factor is strong enthusiasm and willingness as well as strong experiences from the environment. However, this study found that high entrepreneurial motivation does not have a significant effect on learning achievement in Entrepreneurship course.

Doom Spending has become an increasingly prevalent phenomenon among Generation Z, particularly as an emotional coping mechanism for stress and anxiety about the future. This study aims to analyze the influence of income, social media, and lifestyle on Doom Spending behavior among Generation Z in Tegal City. This research employs a quantitative approach using a survey method, where data were collected through questionnaires distributed to 384 respondents. Data analysis was conducted using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method with SmartPLS software. The results indicate that income significantly affects Doom Spending, as individuals with higher incomes tend to have greater financial flexibility to engage in impulsive spending as an emotional escape. Social media also significantly influences Doom Spending, primarily due to exposure to promotional content that increases impulsive consumption tendencies. Additionally, a consumptive lifestyle reinforces Doom Spending behavior, especially among individuals who experience fear of missing out (FOMO). Simultaneously, income, social media, and lifestyle collectively contribute to the rise of Doom Spending among Generation Z. These findings highlight the importance of financial literacy education and increased awareness of the impacts of impulsive consumption. Future research is recommended to incorporate additional variables such as self-control or social pressure and to expand the sample coverage to other regions to obtain more comprehensive results. Keywords: Income, Social Media, Lifestyle, Doom Spending, Generation Z. Abstrak Doom Spending menjadi fenomena yang semakin marak di kalangan Generasi Z, terutama sebagai bentuk pelampiasan emosi negatif seperti stres dan kecemasan terhadap masa depan. Penelitian ini bertujuan untuk menganalisis pengaruh pendapatan, media sosial, dan gaya hidup terhadap perilaku Doom Spending di kalangan Generasi Z di Kota Tegal. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei, di mana data dikumpulkan melalui kuesioner yang disebarkan kepada 384 responden. Analisis data dilakukan menggunakan metode Partial Least Squares-Structural Equation Modeling (PLS-SEM) melalui perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa pendapatan berpengaruh signifikan terhadap Doom Spending, di mana individu dengan pendapatan lebih tinggi cenderung memiliki keleluasaan finansial untuk melakukan belanja impulsif sebagai bentuk pelarian emosional. Media sosial juga memiliki pengaruh yang signifikan terhadap Doom Spending, terutama karena paparan konten promosi yang meningkatkan kecenderungan konsumsi impulsif. Selain itu, gaya hidup konsumtif turut memperkuat perilaku Doom Spending, terutama di kalangan individu yang memiliki ketakutan tertinggal tren atau fear of missing out (FOMO). Secara simultan, pendapatan, media sosial, dan gaya hidup terbukti berkontribusi terhadap meningkatnya Doom Spending di kalangan Generasi Z. Temuan ini menegaskan pentingnya edukasi literasi keuangan serta peningkatan kesadaran akan dampak konsumsi impulsif. Penelitian selanjutnya disarankan untuk menambahkan variabel lain seperti kontrol diri atau tekanan sosial serta memperluas cakupan sampel di wilayah lain guna memperoleh hasil yang lebih komprehensif. Kata kunci: Pendapatan, Media Sosial, Gaya Hidup, Doom Spending, Generasi Z.

The jamu (herbal medicine) industry in Indonesia experienced significant expansion during the COVID-19 pandemic. However, subsequent to the abatement of the pandemic, a substantial number of enterprises engaged in jamu production faced insolvency precipitated by a pronounced downturn in demand for herbal remedies. This study aims to identify how a small enterprise responds the market changes in the post-pandemic market and how to build new strategies based on the changes. Focusing on an Indonesian jamu small enterprise, namely AIG Bunda Nisa, this study implemented a qualitative longitudinal case study design based on nine aspects of the business model canvas (BMC) including customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure (Toro-Jarrín et al., 2016). The SWOT analysis was conducted to formulate the most suitable strategy to be applied to each aspect of BMC. The results showed that most aspects have attack and improve strategy. Concentration on the proficient management of extant organizational assets and the optimization of the role of social media are the suggested actions for AIG Bunda Nisa to survive in the post-pandemic era. The strategies proffered may serve as viable alternatives and sources of inspiration for similar enterprises with commensurate circumstances.