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He is a professor at the WSB University in Poznań. His research interests focus on the analysis of tourist experiences, management of tourist attractions, development of heritage interpretation programs, the use of modern technologies and innovation in tourism and recreation. He has published over 130 scientific articles, chapters in monographs and books in the field of tourism and recreation. He is the editor-in-chief of the quarterly "Studia Periegetica". Director of the Institute of Applied Sciences WSB University in Poznań. Yacht captain of great sailing, skiing, sailing and horse riding instructor. Paraglider pilot. Travel Guide. He has been running an active tourism office for over 20 years.
Heritage interpretation is an educational activity that provides information on natural and cultural heritage to people visiting heritage sites and objects. The article aims to identify different ways of using heritage interpretation as a tool for managing areas of sustainable development. The study consisted of a systematic literature review (knowledge mapping) in the field of heritage interpretation and sustainable development. Using the most important databases of scientific publications in the world (Scopus, Web of Science, Ebsco, Proquest), publications on the interpretation of heritage and sustainable development were searched. A total of 106 articles and scientific monographs were identified. Then, quantitative and qualitative data analysis was performed (text mining, topic extraction, content analysis). As a result, six thematic areas were identified: opportunities and threats for the area related to the implementation of heritage interpretation programs; the effectiveness of heritage interpretation in the areas of sustainable development; sustainable tourism development planning in heritage areas; the role of a guide-interpreter in the sustainable development of the area; the role of creativity in the heritage interpretation; and strategies for managing the visitor traffic in heritage areas. These thematic areas were discussed by citing examples from the literature on the subject.
Marek Nowacki. Heritage Interpretation and Sustainable Development: A Systematic Literature Review. Sustainability 2021, 13, 4383 .
AMA StyleMarek Nowacki. Heritage Interpretation and Sustainable Development: A Systematic Literature Review. Sustainability. 2021; 13 (8):4383.
Chicago/Turabian StyleMarek Nowacki. 2021. "Heritage Interpretation and Sustainable Development: A Systematic Literature Review." Sustainability 13, no. 8: 4383.
Marek Nowacki; Agnieszka Niezgoda. Identifying unique features of the image of selected cities based on reviews by TripAdvisor portal users. Scandinavian Journal of Hospitality and Tourism 2020, 20, 503 -519.
AMA StyleMarek Nowacki, Agnieszka Niezgoda. Identifying unique features of the image of selected cities based on reviews by TripAdvisor portal users. Scandinavian Journal of Hospitality and Tourism. 2020; 20 (5):503-519.
Chicago/Turabian StyleMarek Nowacki; Agnieszka Niezgoda. 2020. "Identifying unique features of the image of selected cities based on reviews by TripAdvisor portal users." Scandinavian Journal of Hospitality and Tourism 20, no. 5: 503-519.
The aim of this work is to verify the relationships between the co-creation of experiences, emotions, satisfaction and behavioural intentions of visitors to museums and heritage attractions. A further aim is to examine the moderating effect that a attractions may have on the above model depending on position on the continuum of consuming experiences. The work verifies nine hypotheses regarding the relationships between the variables and the moderating influence of the heritage attraction context. The research was conducted using the survey amongst visitors to three heritage attractions in Poland (N = 465). Analysis of the relationships between the variables were conducted using partial least squares structural equation modelling (PLS-SEM), employing the SmartPLS 3 software. The paper confirms that relationships between co-creation, experiences and satisfaction of visitors depend on the context of the heritage attractions. It has been shown that the appearance of experiences is influenced by participation in their creation.
Marek Nowacki; Zygmunt Kruczek. Experience marketing at Polish museums and visitor attractions: the co-creation of visitor experiences, emotions and satisfaction. Museum Management and Curatorship 2020, 36, 62 -81.
AMA StyleMarek Nowacki, Zygmunt Kruczek. Experience marketing at Polish museums and visitor attractions: the co-creation of visitor experiences, emotions and satisfaction. Museum Management and Curatorship. 2020; 36 (1):62-81.
Chicago/Turabian StyleMarek Nowacki; Zygmunt Kruczek. 2020. "Experience marketing at Polish museums and visitor attractions: the co-creation of visitor experiences, emotions and satisfaction." Museum Management and Curatorship 36, no. 1: 62-81.
The aim of this article is to analyse the experiences gained by tourists visiting one of the most visited protected areas in Poland—the Tatra National Park (TNP). The authors focused on the following question: does the natural heritage of the national park affect visitors’ unique experiences or is environmentally valuable area not important for their experiences? This article uses mixed quantitative (Text Mining, co-occurrence network analysis) and qualitative (narratives research) methods. Data for analysis—revives posted by users between April 2011 and September 2019—were downloaded from TripAdvisor.co.uk. Reviews on TripAdvisor indicate that the most important for visiting tourists were the experiences of physical activity. This confirms the trend of maintaining health and the desire to regenerate physical strength. The group of reviews related to connection to nature experiences is extremely small, which indicates that tourists probably did not come to TNP as a result of a preference for experiences related to ecological awareness. Some tourists felt tension, which indicates that the carrying capacity was exceeded. There is a doubt as to whether tourists who want to engage in physical activity must necessarily visit the area with the highest degree of nature protection.
Agnieszka Niezgoda; Marek Nowacki. Experiencing Nature: Physical Activity, Beauty and Tension in Tatra National Park—Analysis of TripAdvisor Reviews. Sustainability 2020, 12, 601 .
AMA StyleAgnieszka Niezgoda, Marek Nowacki. Experiencing Nature: Physical Activity, Beauty and Tension in Tatra National Park—Analysis of TripAdvisor Reviews. Sustainability. 2020; 12 (2):601.
Chicago/Turabian StyleAgnieszka Niezgoda; Marek Nowacki. 2020. "Experiencing Nature: Physical Activity, Beauty and Tension in Tatra National Park—Analysis of TripAdvisor Reviews." Sustainability 12, no. 2: 601.
Artykuł dotyczy szeroko dyskutowanej w piśmiennictwie koncepcji miasta inteligentnego (smart city). Celem było sprawdzenie, które z wymiarów funkcji smart determinują rozwój turystyki w miastach inteligentnych oraz czy można mówić o specyfice europejskich smart cities w tym kontekście. Zasadniczą metodą badawczą była metoda desk research. Materiał źródłowy to dane z raportów Global Power City Index (GPCI) z lat 2012–2018, które poddano pogłębionej analizie statystycznej. Wyniki wykazały, że spośród sześciu wyodrębnionych przez GPCI grup czynników tylko dwa – interakcje kulturowe i dostępność komunikacyjna – są istotnymi determinantami rozwoju turystyki w mieście inteligentnym. W tym kontekście trudno jednoznacznie wskazać specyfikę miast europejskich na tle innych miast inteligentnych.
Marek Nowacki; Joanna Kowalczyk-Anioł. Determinanty rozwoju turystyki w miastach inteligentnych. Annales Universitatis Mariae Curie-Sklodowska, sectio B – Geographia, Geologia, Mineralogia et Petrographia 2019, 74, 117 -131.
AMA StyleMarek Nowacki, Joanna Kowalczyk-Anioł. Determinanty rozwoju turystyki w miastach inteligentnych. Annales Universitatis Mariae Curie-Sklodowska, sectio B – Geographia, Geologia, Mineralogia et Petrographia. 2019; 74 ():117-131.
Chicago/Turabian StyleMarek Nowacki; Joanna Kowalczyk-Anioł. 2019. "Determinanty rozwoju turystyki w miastach inteligentnych." Annales Universitatis Mariae Curie-Sklodowska, sectio B – Geographia, Geologia, Mineralogia et Petrographia 74, no. : 117-131.
Celem pracy jest zidentyfikowanie charakterystycznych elementów marek polskich miast oraz wskazanie podobieństw i różnic występujących pomiędzy nimi. Praca ma dać odpowiedź na następujące pytania badawcze: Które elementy w istotny sposób wpływają na odróżnianie marek badanych miast w recenzjach dostępnych online? Które z badanych miast są do siebie najbardziej zbliżone pod względem elementów marki, a które różnią się pod tym względem? Dane do analizy pobrano z serwisu TripAdvisor. Były to opinie dotyczące rejonów koncentracji ruchu turystycznego – starych rynków lub starych miast – pięciu polskich miast: Poznania, Wrocławia, Krakowa, Gdańska i Warszawy (N = 5125). Przeprowadzone analizy pozwoliły zidentyfikować unikatowe elementy marek badanych miast i wskazać podobieństwa oraz różnice występujące pomiędzy markami.
Marek Nowacki. Charakterystyczne elementy marek polskich miast w recenzjach dostępnych online. Turyzm/Tourism 2019, 29, 69 -76.
AMA StyleMarek Nowacki. Charakterystyczne elementy marek polskich miast w recenzjach dostępnych online. Turyzm/Tourism. 2019; 29 (1):69-76.
Chicago/Turabian StyleMarek Nowacki. 2019. "Charakterystyczne elementy marek polskich miast w recenzjach dostępnych online." Turyzm/Tourism 29, no. 1: 69-76.
The aim of the paper is to identify unique elements of the brands of Polish cities and to identify similarities and differences between them. The work attempts to answer the following research questions: Which elements significantly differentiate the brands of studied cities in online reviews? and Which of the studied cities are the most similar in terms of brand elements and which differ in this regard. The data for analysis was obtained from TripAdvisor. Reviews about areas of tourist concentration – old markets or old towns – from five Polish cities: Poznań, Wrocław, Kraków, Gdańsk and Warsaw were analysed (N = 5125). The research shows that Gdańsk and Warsaw as well as Poznań and Wrocław have the most similar brand elements. The Kraków brand is the more unique in relation to other cities.
Marek Nowacki. Unique elements of Polish city brands in online reviews. Turyzm/Tourism 2019, 29, 63 -70.
AMA StyleMarek Nowacki. Unique elements of Polish city brands in online reviews. Turyzm/Tourism. 2019; 29 (1):63-70.
Chicago/Turabian StyleMarek Nowacki. 2019. "Unique elements of Polish city brands in online reviews." Turyzm/Tourism 29, no. 1: 63-70.
The paper has employed a three-factor model of constraints, which differentiates intrapersonal, interpersonal and structural. The study was carried out on a sample of N = 981 adult residents of Poland. The three most common barriers constraining attendance at attractions were identified: availability, high entrance fees and lack of time. The constraints were found to be related to a number of socio-demographic characteristics, such as gender, age, education, size of place of residence and household income per capita. Three market segments limited by similar constraints and showing similar attraction attendance behaviour were identified with their socio-demographic characteristics.
Marek Nowacki. Constraints to attendance at visitor attractions: the case of museums, zoos and botanic gardens. Turyzm/Tourism 2015, 25, 29 -37.
AMA StyleMarek Nowacki. Constraints to attendance at visitor attractions: the case of museums, zoos and botanic gardens. Turyzm/Tourism. 2015; 25 (1):29-37.
Chicago/Turabian StyleMarek Nowacki. 2015. "Constraints to attendance at visitor attractions: the case of museums, zoos and botanic gardens." Turyzm/Tourism 25, no. 1: 29-37.