This page has only limited features, please log in for full access.

Prof. Marek Nowacki
The Faculty of Economics, WSB University in Poznan, Poznan, 61-895, Poland

Basic Info

Basic Info is private.

Research Keywords & Expertise

0 Text Mining
0 TripAdvisor
0 content analysis
0 destination image
0 Tourist attractions

Honors and Awards

The user has no records in this section


Career Timeline

The user has no records in this section.


Short Biography

He is a professor at the WSB University in Poznań. His research interests focus on the analysis of tourist experiences, management of tourist attractions, development of heritage interpretation programs, the use of modern technologies and innovation in tourism and recreation. He has published over 130 scientific articles, chapters in monographs and books in the field of tourism and recreation. He is the editor-in-chief of the quarterly "Studia Periegetica". Director of the Institute of Applied Sciences WSB University in Poznań. Yacht captain of great sailing, skiing, sailing and horse riding instructor. Paraglider pilot. Travel Guide. He has been running an active tourism office for over 20 years.

Following
Followers
Co Authors
The list of users this user is following is empty.
Following: 0 users

Feed

Journal article
Published: 14 April 2021 in Sustainability
Reads 0
Downloads 0

Heritage interpretation is an educational activity that provides information on natural and cultural heritage to people visiting heritage sites and objects. The article aims to identify different ways of using heritage interpretation as a tool for managing areas of sustainable development. The study consisted of a systematic literature review (knowledge mapping) in the field of heritage interpretation and sustainable development. Using the most important databases of scientific publications in the world (Scopus, Web of Science, Ebsco, Proquest), publications on the interpretation of heritage and sustainable development were searched. A total of 106 articles and scientific monographs were identified. Then, quantitative and qualitative data analysis was performed (text mining, topic extraction, content analysis). As a result, six thematic areas were identified: opportunities and threats for the area related to the implementation of heritage interpretation programs; the effectiveness of heritage interpretation in the areas of sustainable development; sustainable tourism development planning in heritage areas; the role of a guide-interpreter in the sustainable development of the area; the role of creativity in the heritage interpretation; and strategies for managing the visitor traffic in heritage areas. These thematic areas were discussed by citing examples from the literature on the subject.

ACS Style

Marek Nowacki. Heritage Interpretation and Sustainable Development: A Systematic Literature Review. Sustainability 2021, 13, 4383 .

AMA Style

Marek Nowacki. Heritage Interpretation and Sustainable Development: A Systematic Literature Review. Sustainability. 2021; 13 (8):4383.

Chicago/Turabian Style

Marek Nowacki. 2021. "Heritage Interpretation and Sustainable Development: A Systematic Literature Review." Sustainability 13, no. 8: 4383.

Journal article
Published: 13 October 2020 in Scandinavian Journal of Hospitality and Tourism
Reads 0
Downloads 0
ACS Style

Marek Nowacki; Agnieszka Niezgoda. Identifying unique features of the image of selected cities based on reviews by TripAdvisor portal users. Scandinavian Journal of Hospitality and Tourism 2020, 20, 503 -519.

AMA Style

Marek Nowacki, Agnieszka Niezgoda. Identifying unique features of the image of selected cities based on reviews by TripAdvisor portal users. Scandinavian Journal of Hospitality and Tourism. 2020; 20 (5):503-519.

Chicago/Turabian Style

Marek Nowacki; Agnieszka Niezgoda. 2020. "Identifying unique features of the image of selected cities based on reviews by TripAdvisor portal users." Scandinavian Journal of Hospitality and Tourism 20, no. 5: 503-519.

Articles
Published: 20 February 2020 in Museum Management and Curatorship
Reads 0
Downloads 0

The aim of this work is to verify the relationships between the co-creation of experiences, emotions, satisfaction and behavioural intentions of visitors to museums and heritage attractions. A further aim is to examine the moderating effect that a attractions may have on the above model depending on position on the continuum of consuming experiences. The work verifies nine hypotheses regarding the relationships between the variables and the moderating influence of the heritage attraction context. The research was conducted using the survey amongst visitors to three heritage attractions in Poland (N = 465). Analysis of the relationships between the variables were conducted using partial least squares structural equation modelling (PLS-SEM), employing the SmartPLS 3 software. The paper confirms that relationships between co-creation, experiences and satisfaction of visitors depend on the context of the heritage attractions. It has been shown that the appearance of experiences is influenced by participation in their creation.

ACS Style

Marek Nowacki; Zygmunt Kruczek. Experience marketing at Polish museums and visitor attractions: the co-creation of visitor experiences, emotions and satisfaction. Museum Management and Curatorship 2020, 36, 62 -81.

AMA Style

Marek Nowacki, Zygmunt Kruczek. Experience marketing at Polish museums and visitor attractions: the co-creation of visitor experiences, emotions and satisfaction. Museum Management and Curatorship. 2020; 36 (1):62-81.

Chicago/Turabian Style

Marek Nowacki; Zygmunt Kruczek. 2020. "Experience marketing at Polish museums and visitor attractions: the co-creation of visitor experiences, emotions and satisfaction." Museum Management and Curatorship 36, no. 1: 62-81.

Journal article
Published: 14 January 2020 in Sustainability
Reads 0
Downloads 0

The aim of this article is to analyse the experiences gained by tourists visiting one of the most visited protected areas in Poland—the Tatra National Park (TNP). The authors focused on the following question: does the natural heritage of the national park affect visitors’ unique experiences or is environmentally valuable area not important for their experiences? This article uses mixed quantitative (Text Mining, co-occurrence network analysis) and qualitative (narratives research) methods. Data for analysis—revives posted by users between April 2011 and September 2019—were downloaded from TripAdvisor.co.uk. Reviews on TripAdvisor indicate that the most important for visiting tourists were the experiences of physical activity. This confirms the trend of maintaining health and the desire to regenerate physical strength. The group of reviews related to connection to nature experiences is extremely small, which indicates that tourists probably did not come to TNP as a result of a preference for experiences related to ecological awareness. Some tourists felt tension, which indicates that the carrying capacity was exceeded. There is a doubt as to whether tourists who want to engage in physical activity must necessarily visit the area with the highest degree of nature protection.

ACS Style

Agnieszka Niezgoda; Marek Nowacki. Experiencing Nature: Physical Activity, Beauty and Tension in Tatra National Park—Analysis of TripAdvisor Reviews. Sustainability 2020, 12, 601 .

AMA Style

Agnieszka Niezgoda, Marek Nowacki. Experiencing Nature: Physical Activity, Beauty and Tension in Tatra National Park—Analysis of TripAdvisor Reviews. Sustainability. 2020; 12 (2):601.

Chicago/Turabian Style

Agnieszka Niezgoda; Marek Nowacki. 2020. "Experiencing Nature: Physical Activity, Beauty and Tension in Tatra National Park—Analysis of TripAdvisor Reviews." Sustainability 12, no. 2: 601.

Journal article
Published: 03 October 2019 in Annales Universitatis Mariae Curie-Sklodowska, sectio B – Geographia, Geologia, Mineralogia et Petrographia
Reads 0
Downloads 0

Artykuł dotyczy szeroko dyskutowanej w piśmiennictwie koncepcji miasta inteligentnego (smart city). Celem było sprawdzenie, które z wymiarów funkcji smart determinują rozwój turystyki w miastach inteligentnych oraz czy można mówić o specyfice europejskich smart cities w tym kontekście. Zasadniczą metodą badawczą była metoda desk research. Materiał źródłowy to dane z raportów Global Power City Index (GPCI) z lat 2012–2018, które poddano pogłębionej analizie statystycznej. Wyniki wykazały, że spośród sześciu wyodrębnionych przez GPCI grup czynników tylko dwa – interakcje kulturowe i dostępność komunikacyjna – są istotnymi determinantami rozwoju turystyki w mieście inteligentnym. W tym kontekście trudno jednoznacznie wskazać specyfikę miast europejskich na tle innych miast inteligentnych.

ACS Style

Marek Nowacki; Joanna Kowalczyk-Anioł. Determinanty rozwoju turystyki w miastach inteligentnych. Annales Universitatis Mariae Curie-Sklodowska, sectio B – Geographia, Geologia, Mineralogia et Petrographia 2019, 74, 117 -131.

AMA Style

Marek Nowacki, Joanna Kowalczyk-Anioł. Determinanty rozwoju turystyki w miastach inteligentnych. Annales Universitatis Mariae Curie-Sklodowska, sectio B – Geographia, Geologia, Mineralogia et Petrographia. 2019; 74 ():117-131.

Chicago/Turabian Style

Marek Nowacki; Joanna Kowalczyk-Anioł. 2019. "Determinanty rozwoju turystyki w miastach inteligentnych." Annales Universitatis Mariae Curie-Sklodowska, sectio B – Geographia, Geologia, Mineralogia et Petrographia 74, no. : 117-131.

Journal article
Published: 30 June 2019 in Turyzm/Tourism
Reads 0
Downloads 0

Celem pracy jest zidentyfikowanie charakterystycznych elementów marek polskich miast oraz wskazanie podobieństw i różnic występujących pomiędzy nimi. Praca ma dać odpowiedź na następujące pytania badawcze: Które elementy w istotny sposób wpływają na odróżnianie marek badanych miast w recenzjach dostępnych online? Które z badanych miast są do siebie najbardziej zbliżone pod względem elementów marki, a które różnią się pod tym względem? Dane do analizy pobrano z serwisu TripAdvisor. Były to opinie dotyczące rejonów koncentracji ruchu turystycznego – starych rynków lub starych miast – pięciu polskich miast: Poznania, Wrocławia, Krakowa, Gdańska i Warszawy (N = 5125). Przeprowadzone analizy pozwoliły zidentyfikować unikatowe elementy marek badanych miast i wskazać podobieństwa oraz różnice występujące pomiędzy markami.

ACS Style

Marek Nowacki. Charakterystyczne elementy marek polskich miast w recenzjach dostępnych online. Turyzm/Tourism 2019, 29, 69 -76.

AMA Style

Marek Nowacki. Charakterystyczne elementy marek polskich miast w recenzjach dostępnych online. Turyzm/Tourism. 2019; 29 (1):69-76.

Chicago/Turabian Style

Marek Nowacki. 2019. "Charakterystyczne elementy marek polskich miast w recenzjach dostępnych online." Turyzm/Tourism 29, no. 1: 69-76.

Journal article
Published: 30 June 2019 in Turyzm/Tourism
Reads 0
Downloads 0

The aim of the paper is to identify unique elements of the brands of Polish cities and to identify similarities and differences between them. The work attempts to answer the following research questions: Which elements significantly differentiate the brands of studied cities in online reviews? and Which of the studied cities are the most similar in terms of brand elements and which differ in this regard. The data for analysis was obtained from TripAdvisor. Reviews about areas of tourist concentration – old markets or old towns – from five Polish cities: Poznań, Wrocław, Kraków, Gdańsk and Warsaw were analysed (N = 5125). The research shows that Gdańsk and Warsaw as well as Poznań and Wrocław have the most similar brand elements. The Kraków brand is the more unique in relation to other cities.

ACS Style

Marek Nowacki. Unique elements of Polish city brands in online reviews. Turyzm/Tourism 2019, 29, 63 -70.

AMA Style

Marek Nowacki. Unique elements of Polish city brands in online reviews. Turyzm/Tourism. 2019; 29 (1):63-70.

Chicago/Turabian Style

Marek Nowacki. 2019. "Unique elements of Polish city brands in online reviews." Turyzm/Tourism 29, no. 1: 63-70.

Journal article
Published: 27 November 2015 in Turyzm/Tourism
Reads 0
Downloads 0

The paper has employed a three-factor model of constraints, which differentiates intrapersonal, interpersonal and structural. The study was carried out on a sample of N = 981 adult residents of Poland. The three most common barriers constraining attendance at attractions were identified: availability, high entrance fees and lack of time. The constraints were found to be related to a number of socio-demographic characteristics, such as gender, age, education, size of place of residence and household income per capita. Three market segments limited by similar constraints and showing similar attraction attendance behaviour were identified with their socio-demographic characteristics.

ACS Style

Marek Nowacki. Constraints to attendance at visitor attractions: the case of museums, zoos and botanic gardens. Turyzm/Tourism 2015, 25, 29 -37.

AMA Style

Marek Nowacki. Constraints to attendance at visitor attractions: the case of museums, zoos and botanic gardens. Turyzm/Tourism. 2015; 25 (1):29-37.

Chicago/Turabian Style

Marek Nowacki. 2015. "Constraints to attendance at visitor attractions: the case of museums, zoos and botanic gardens." Turyzm/Tourism 25, no. 1: 29-37.