The pharmaceutical industry, concerned about the impact of its activity, has integrated responsible principles and practices with a view to improving its sustainable and financial performance. This study analyzes the relationship between environmental, social, governance, and controversy indicators and financial performance, measured through return on equity (ROA), return on assets (ROE), and Tobin’s Q, which are applied to the listed companies in the Nasdaq US Smart Pharmaceuticals Index. This index is composed of 30 international companies with a presence at the global level. All the data have been extracted from the Thomson Reuters database. The analysis was performed using structural equation modeling implemented with partial least squares. The results confirm the positive relationship between the construct composed of environmental, social, and governance (ESG) indicators and the aforementioned financial ratios. Additionally, a positive relationship of the controversy indicator with Tobin’s Q is supported. This suggests that the pharmaceutical multinationals focus their investments in sustainability on ESG and pay attention to controversies to boost the visibility of the company and thus increase its value. These conclusions confirm that investing in ESG is a profitable strategy. It is also relevant for managers as it increases the profits and the market value of multinational pharmaceutical companies.

The digital era has radically changed the context in which the tourist service is delivered and experienced, changing the decision processes of consumer and company business models. It is necessary to contact the tourism services customer with non-intrusive techniques, at the beginning of their purchase process and accompany them until the final transaction. The main objective of this case study is to analyze the methodology of inbound marketing and show how The Costa del Sol Planning & Tourism Board could work on its sustainable customer relationship model under the concept of seducing the tourist by being pioneers in the application of this strategy to attract tourism after the pandemic caused by COVID-19. Conclusions of this study include measures to restore travelers’ confidence which will play an important role in attracting tourists after crisis. An inbound marketing strategy will provide a response as it is based on contact with the future tourist through highly specialized content.

In this paper, the convergence in research of the terms Corporate Governance, Financial Performance and Social Responsibility has been studied. To this end, we have reviewed the literature published between 1998 and 2017 and analyzed a total of 350 articles dealing with these issues, either individually or in combination. Thus, a bibliometric and co‐citation analysis has been carried out. This research has demonstrated the importance of the Stakeholder theory to reach the organization's commitment to achieving good financial results, which is considered the key to maintaining social responsibility policies over time.The emerging trends detected focus on board diversity as well as corporate reputation along with the company's financial performance. Also new topics that are raising interest among researchers are women, China, information disclosure or gender.

The objective of this work was to research the impact of environmental, social, governance, and controversies (ESGC) indicators on financial performance. We used a sample of financial and nonfinancial business data from international countries for 2017 obtained through the Thomson Reuters environmental, social, and corporate governance (ESG) database. The company participants in the study belong to the tourism sector and are listed on international stock market indices. The methodology used was based on parametric and nonparametric statistical tests. Evidence supports that governance practices significantly influence financial performance. The contribution of the study is two-fold—from a theoretical perspective, it adds to the existing literature and, from an empirical point of view, we developed ESGC indicators and their relationship with financial performance using a binary regression logistic model, with results that can be applied to an international tourist perspective.

The literature on gender diversity in boards of directors has expanded significantly in recent years, due to the fact that women are increasingly holding higher management positions within the company hierarchy, clearly demonstrating that certain characteristics of women have a positive impact on different areas within the company. The objective of this paper is to analyze scientific articles on the presence of women in boards of directors, based on a literature review, in order to learn about the evolution of this concept over time. The search conducted for this paper produced 300 documents from the Web of Science, with a final total result of 168 documents after passing the initial results through various filters. VOSviewer software was used to analyze the information, which enabled the creation of bibliometric citation, co-citation and co-word maps. The results reveal the most relevant authors and studies on this subject and identify the most current studies, the main topic of which deals with sustainability and corporate social responsibility, in addition to highlighting the characteristics of women that are of vital importance to boards of directors within the current context: empathy, open innovation, concern for the needs of interest groups and a heightened perception of risks.

This paper focuses on two concepts frequently used and studied by researchers: corporate social responsibility (CSR) and sustainability. In recent decades, many authors have questioned the relevance and connection between the two topics. A bibliometric analysis will be carried out with SciMAT over the period 2003–2021, to understand the evolution and relationship of the aforementioned terms, but also to show the relevance of the link between the different clusters, and to observe the breakdown of the driving themes over the period 2003–2021. The final purpose is to draw conclusions and indicate possible trends that will drive the path of CSR and sustainability, thus increasing scientific knowledge. The results show that the number of articles related to CSR and sustainability is steadily increasing and that the main driving themes have been CSR, sustainability and environment. Furthermore, a link between CSR, sustainability and business has been found in the analysis of the different thematic networks. The future direction of the research could be marked by a further development of the new driving themes, among which stakeholder focus and branding image stand out.