Rui Chen, doctor of management, lecturer, master tutor, is currently the deputy director of the Department of Cultural Industry Management, School of Literature and Journalism and Communication, xihua university. From February 2009 to January 2016, he worked in China Mobile Communications Group Sichuan Co., Ltd. and engaged in management work. From September 2012 to June 2016, he studied as a Ph.D. student majoring in business management (cultural and creative management) at the Business School of Sichuan University, and studied under Professor Yang Yongzhong. He graduated from Sichuan University in June 2016 with a doctorate in management. From July 2016 to now, he has been engaged in teaching and scientific research in xihua university. Presided over one general project of NSFC, Participated in one key project of National Social Science Fund, one general project of NSFC and one emergency project of NSFC. He has published 2 monographs and more than 10 papers. He published 5 papers in CSSCI source journals such as Journal of Sichuan University and Publishing Science. Main research fields: cultural creative management, digital creative industry.