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The topic of consumer behavior in a social context is important due to its influence on the behaviors and attitudes of individuals. New online business models are adopting open innovation practices focused on improving their sales channels through their technological capacity. In this paper, we analyze the purchase intentions in a business context to identify consumer needs through the proper purchase decision process. We must also observe the internal and external factors that influence consumer behavior. More exactly, electronic commerce is facing challenges and opportunities manifested by online consumers, such as design, security, trust, risk, uncertainty, and satisfaction with online purchases. Many external factors (economic, political, social, environmental, and health) influence buyers’ intentions and behaviors. The objectives of this study are to (1) determine the influence of the security level of websites on purchasing behaviors (socially responsible and panic buyers), (2) determine the effect of website security on consumer satisfaction, (3) determine the effect of buyers (socially responsible and panic buyers) on the level of satisfaction, and (4) examine if the buyer experience has a moderating effect between the variables (socially responsible and panic buyers) and the dependent variable (customer satisfaction). We focus on a sample of 663 socially responsible online buyers and panic buyers from the Sonora, Baja California, and Sinaloa regions in Mexico. Data were collected from the months of April to August 2020, and an online questionnaire was used address to each of the residents of these regions aged between 20 and 55 and who were economically active. The data were analyzed using the structural equation model–partial least squares (SEM-PLS) model based on variance. The findings show that website security has significant positive effects on socially responsible buyers, panic buyers, and the level of customer satisfaction. Socially responsible buyers also have positive effects on customer satisfaction. However, the relationship between panic buyers and customer satisfaction is not supported. Related to a moderation analysis, that the buyer experience has a significant effect on the relationship between socially responsible online buyers and the level of satisfaction. Conversely, we find empirical evidence of the buyer experience having no significant effect between panic buyers and customer satisfaction. Our findings contribute to the development of various theories: the theory of behavioral reasoning (BRT), social identity theory (SIT), and the technological adaptation model (TAM). From an academic point of view, the findings are positive and encouraging, contributing to the literature on the e-commerce, behaviors, and attitudes of purchase intentions of individuals. Our work is incorporated into the existing literature on purchase intention and virtual business models, whose characteristics need to continue to be outlined, constituting a popular business model in recent years.
Luis Enrique Valdez-Juárez; Dolores Gallardo-Vázquez; Elva Alicia Ramos-Escobar. Online Buyers and Open Innovation: Security, Experience, and Satisfaction. Journal of Open Innovation: Technology, Market, and Complexity 2021, 7, 37 .
AMA StyleLuis Enrique Valdez-Juárez, Dolores Gallardo-Vázquez, Elva Alicia Ramos-Escobar. Online Buyers and Open Innovation: Security, Experience, and Satisfaction. Journal of Open Innovation: Technology, Market, and Complexity. 2021; 7 (1):37.
Chicago/Turabian StyleLuis Enrique Valdez-Juárez; Dolores Gallardo-Vázquez; Elva Alicia Ramos-Escobar. 2021. "Online Buyers and Open Innovation: Security, Experience, and Satisfaction." Journal of Open Innovation: Technology, Market, and Complexity 7, no. 1: 37.
The main objective of this article is to examine the effects of the organizational learning and corporate social responsibility (social, economic and environmental) practices that exert on the financial performance of SMEs (small and medium enterprises). The research is based on a sample of 343 companies of which 19.8% belong to the primary sector, 26.6% to the secondary sector and 53.6% to the tertiary sector of the northwestern region of Mexico. The data were collected from February to May 2018 with the support of a self-directed structured survey of company managers. For the analysis and validation of the results, the statistical technique of the structural equations model (SEM) based on the variance was used to validate the structured relationships in this investigation through PLS (partial least squares). These analyses were prepared with the support of SmartPLS version 3.2.8 Professional. The results indicate that OLE (organizational learning) is a key element to strengthen CSR (corporate social responsibility) practices and increase financial performance in these types of companies, and that CSR is key to increasing financial performance. In addition, it was found that the OLE is a variable that mediates the relationship between CSR and financial performance. The work contributes to the development of the literature of organizational learning, the theory of resources and capabilities, and stakeholder theory
Luis Enrique Valdez-Juárez; Dolores Gallardo-Vázquez; Elva Alicia Ramos-Escobar. Organizational Learning and Corporate Social Responsibility Drivers of Performance in SMEs in Northwestern Mexico. Sustainability 2019, 11, 5655 .
AMA StyleLuis Enrique Valdez-Juárez, Dolores Gallardo-Vázquez, Elva Alicia Ramos-Escobar. Organizational Learning and Corporate Social Responsibility Drivers of Performance in SMEs in Northwestern Mexico. Sustainability. 2019; 11 (20):5655.
Chicago/Turabian StyleLuis Enrique Valdez-Juárez; Dolores Gallardo-Vázquez; Elva Alicia Ramos-Escobar. 2019. "Organizational Learning and Corporate Social Responsibility Drivers of Performance in SMEs in Northwestern Mexico." Sustainability 11, no. 20: 5655.
Currently, companies and SMEs (small and medium enterprises) are looking to be more competitive. To achieve this, they are adopting new business models and strategies that allow them to move towards sustainability. Strategies such as CSR (Corporate social responsibility) and supply chain management have become essential for ensuring a company’s permanence and financial consolidation. The literature has stated that theories on stakeholders and sustainability are fundamental pillars for the development and sustained growth of business. The purpose of this article is to examine the effects of CSR and SCMM (supply chain management) on innovation, image and reputation, and, in turn, their influences on profitability in SMEs. An additional purpose is to verify the bidirectional relationship that exists between CSR and SCM in SMEs. This research was based on a sample of 143 companies in the city of Guaymas Sonorain Mexico. For the analysis and validation of the results, we used the ordinal least squares method (OLS) through multiple linear regressions and SEM (Structural Equation Modeling) statistical technique based on the variance, through PLS (Partial Least Squares) (using SmartPLS version 3.2.6 Professional). The findings show that SMEs that develop social and sustainable practices increase their level of innovation, and improve their image, their reputation, and their financial profitability. The results also indicate that CSR and SCM have a strong interdependence. This work contributes mainly to the development of the literature on stakeholders and sustainability.
Luis Enrique Valdez-Juárez; Dolores Gallardo-Vázquez; Elva Alicia Ramos-Escobar. CSR and the Supply Chain: Effects on the Results of SMEs. Sustainability 2018, 10, 2356 .
AMA StyleLuis Enrique Valdez-Juárez, Dolores Gallardo-Vázquez, Elva Alicia Ramos-Escobar. CSR and the Supply Chain: Effects on the Results of SMEs. Sustainability. 2018; 10 (7):2356.
Chicago/Turabian StyleLuis Enrique Valdez-Juárez; Dolores Gallardo-Vázquez; Elva Alicia Ramos-Escobar. 2018. "CSR and the Supply Chain: Effects on the Results of SMEs." Sustainability 10, no. 7: 2356.