Edith Patricia Borboa Álvarez

Dr. Edith Patricia Borboa Álvarez

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Research Focus & Metrics

Academic Career Length

10Years (2017-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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5 January 2023 in Administrative Sciences
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LVLuis Enrique Valdez-Juárez
Luis Enrique Valdez-Juárez
ERElva Ramos-Escobar
Elva Ramos-Escobar
EÁEdith Patricia Borboa Álvarez
Edith Patricia Borboa Álvarez
Latin American SMEs currently have serious financial and technological limitations. These problems have generated poor progress in technological digitization, innovation management, and corporate performance. The purpose of this research is to first analyze the direct effect that digitalization has on the management of innovation and corporate performance of Mexican SMEs. Secondly, the moderating effect that technological barriers have on the digitization, innovation, and results of the corporate performances of Mexican SMEs is examined. This study compiles information from a sample of 4121 managers of SMEs in the service trade and manufacturing sector. The information collection technique was through a personal interview (online questionnaire) addressed to the owner and/or manager of the SMEs through the LimeSurvey Professional platform. The fieldwork was carried out during the months of January to July of the year 2022. The structural equations model (SEM) was used for data analysis, specifically with the statistical technique of analysis of variance through the partial least square (PLS). The findings revealed that digitization has positive and significant effects on innovation management and corporate performance. In addition, the results indicate that the barriers to digitalization as a moderating variable have been impeding development and digital transformation and reducing the results of innovation and corporate performance of Mexican SMEs. This study contributes to the development of dynamic capabilities theory.

18 January 2024 in Behavioral Sciences
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LVLuis Enrique Valdez-Juárez
Luis Enrique Valdez-Juárez
ERElva Ramos-Escobar
Elva Ramos-Escobar
JRJosé Alonso Ruiz-Zamora
José Alonso Ruiz-Zamora
EÁEdith Patricia Borboa Álvarez
Edith Patricia Borboa Álvarez
The purpose of this research is to analyze how personality traits and psychological profiles influence the detection of entrepreneurial opportunities by, and the intentions of, university-going women in the northwest region of Mexico. It also examines how business opportunities are decisive when it comes to awakening entrepreneurial intention. The moderating and mediating effects of the detection of business opportunities and the psychological profile are also examined with respect to the direct relationship between personal traits and entrepreneurial intentions. For this study, information was collected from 1197 students attending the Autonomous University of Baja California and the Technological Institute of Sonora through a digital survey (Google Forms) distributed via email during the second half of 2022. The PLS-SEM statistical technique was used to test the hypotheses of the proposed theoretical model. The results revealed that personality traits have positive and significant effects on the psychological profile and on business opportunities. However, it was clearly observed that one’s personal traits and psychological profile have little or no influence on entrepreneurial intentions. We also found that the psychological profile is the construct that most influences business opportunities. In addition, it was also highlighted that business opportunities contribute to awakening the entrepreneurial intentions of university-going women. On the other hand, it was revealed that business opportunities have a negative moderating effect on the relationship between the psychological profile and entrepreneurial intentions. Likewise, this study has shown that the detection of business opportunities and the psychological profile have indirect effects on the relationship between the personal traits and the entrepreneurial intentions of university-going women. This research contributes to the development and strengthening of trait theory, the theory of reasoned action, and the theory of planned behavior.

1 January 2019 in Small Business International Review
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LVLuis Enrique Valdez-Juárez
Luis Enrique Valdez-Juárez
ERElva Ramos-Escobar
Elva Ramos-Escobar
EÁEdith Patricia Borboa Álvarez
Edith Patricia Borboa Álvarez
In modern times, competitiveness is a challenge and opportunity for organizations. The globalization of markets and the introduction of new technologies in new business models, large companies and especially SMEs, require strategies that encourage them to strengthen their competitiveness and increase profitability. For this, SMEs are incorporating actions derived from the dynamic capabilities, among which the orientation towards entrepreneurship, organizational learning, R&D, and market strategies stand out. The main objective is to analyze if, the dynamic capabilities and the entrepreneurial orientation, have influence on the activities of innovation and the profitability that is manifested in the SME. The study focuses on a sample of 1,012 SMEs from the Northwest region of Mexico; the data collection was made through a structured survey directed to the company manager during the period from September to December 2016. The statistical technique based on the analysis of variance through the Structural Equation Method (SEM) with the support of Partial Least Square (PLS), it was used to test hypotheses. The results reveal that the dynamic capabilities have a strong influence on the variables: entrepreneurial orientation, innovative activity and the profitability of the SME. In addition, we found that entrepreneurial orientation and Innovation activities significantly influence the profitability of SMEs. The research contributes to the development of the literature of the dynamic capabilities and of the entrepreneurial orientation

13 December 2017 in Revista Latinoamericana de Derecho Social
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EÁEdith Patricia Borboa Álvarez
Edith Patricia Borboa Álvarez
SRSheila Delhumeau Rivera
Sheila Delhumeau Rivera
En los últimos años ha aumentado la importancia de la responsabilidad social empresarial y se ha generado una expansión de las iniciativas y herramientas voluntarias para una evaluación y comunicación transparente del desempeño del sector bancario. Al respecto, el gobierno mexicano plantea la necesidad de definir una propuesta para ajustar su acción reguladora mediante una reforma financiera. El propósito de este texto es analizar la actual reforma financiera en términos de la responsabilidad social del sector bancario establecido en México. Las principales conclusiones del análisis demuestran convergencias entre las iniciativas, los principios y las dimensiones de la responsabilidad social con el contenido de la reforma financiera; sin embargo, aunque se ha avanzado significativamente en el sector bancario del país, todavía existen pendientes que resolver con respecto al papel del Estado en la economía.

1 January 2021 in Journal of Business
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LLLeonardo Ramos Lopez
Leonardo Ramos Lopez
EÁEdith Patricia Borboa Álvarez
Edith Patricia Borboa Álvarez
SRSheila Delhumeau Rivera
Sheila Delhumeau Rivera

30 April 2021 in Revista de Investigaciones Universidad del Quindío
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OHOscar Ernesto Hernández-Ponce
Oscar Ernesto Hernández-Ponce
JSJavier Saucedo-Monarque
Javier Saucedo-Monarque
EÁEdith Patricia Borboa Álvarez
Edith Patricia Borboa Álvarez
El objetivo del presente estudio fue evaluar la visión ecológica empresarial de los prestadores de servicios turísticos conformada por la planeación ecológica empresarial y por la inversión en ecología; y su la relación con la responsabilidad social y con la mercadotecnia sustentable. Se optó por le método cuantitativo no experimental con un análisis estadístico multivariante inferencial, utilizando el modelo de Regresión Lineal Múltiple para la aceptación o rechazo de las hipótesis de investigación. La muestra fue probabilística aleatoria, estratificada conformada por los prestadores de servicios turísticos del destino de Bahías de Huatulco, en Oaxaca y en el Municipio de Guaymas, Sonora en México. Se concluye que al trabajar desde la lata dirección con una visión ecológica empresarial, se impactará positivamente en la Responsabilidad Social y en la mercadotecnia sustentable de los empresas prestadoras de servicios turísticos.