Because of the climate change and emerging need for an environmentally sustainable production system, circular economic characteristics have come to the front in many studies. There are many challenges in this shift toward a circular value chain. Still, it is unquestionable that the analysis of consumers’ behaviour is crucial, because without their engagement, circular systems cannot work correctly. This article aimed to explore the circular characteristics of consumers’ attitude towards food purchasing in Hungary. Factor and cluster analyses were applied for market segmentation. The question to be answered was the following: “Are there any segments in the Hungarian food market that can be aimed at by different marketing tools to promote circular systems?” The hypothesis was that well-defined segments can be separated, garnering more engagement in the circular value chain in Hungary. We could separate two clusters, in which the members’ opinions were in line with the circular economic characteristics. Summing up the features of the different clusters, we can state that the members in cluster 1 (“Information-dependent”) and cluster 3 (“Direct purchasers”) were in the most local dimension; their attitude was the most adequate for the circular economic values. The “Information-dependent” consumer in particular was remarkable from the aspect of this investigation. This study showed that highly educated young people, who are very conscious consumers and live on good incomes, may be the target group for circular innovation. These young consumers usually buy organic food, are confident internet and software users, live in cities, and follow a healthy lifestyle. Finding the right marketing tools to integrate these consumers into more sustainable circular systems effectively and to be committed to the concepts of circular consumption is an essential mission in the future. Collecting from different databases and continuously analysing consumer feedback can be a huge step towards in achieving sustainable consumption and avoiding food waste. The significance of this analysis was that we found a defined segment that represents propensity towards accepting circular economy values and can be the target group of policies integrating circular systems.

Organic farming is one of the most developed and accepted production systems from the aspect of sustainability. In this study, the Hungarian organic market was segmented on the basis of attitude-relating motivations of organic food purchasing. A descriptive statistic was used for the whole sample, and factor and cluster analysis was applied to segment the organic consumers. A sample of 247 questionnaires was processed to investigate the behavior and characteristics of Hungarian organic food consumers. Our aim was to explore the Hungarian organic consumer market from the aspect of trust in labels, we would like to find answers to the questions “Which kind of information consumers check on the product?” and “What are the main influencing factors of purchase decisions?”. According to our research, the majority of organic food consumers say that color is not as important as taste or freshness, so they do not associate the color of the product with the freshness of the product. Based on the factor analysis, four clusters could be separated that show different shopping motives and differ in their attitude towards food shopping. We named these clusters: Health-conscious, Disappointed, Safe and free food eaters, and Quality-price comparators. Based on the recognized consumer segments, different information should be communicated to consumers so that they can use it in their consumer decisions. Our research suggests that branding or product labeling is not as important to organic food consumers as we previously thought.

The economic specialties caused by the global coronavirus pandemic completely changed everyday life regarding certain sectors. For the small and medium enterprises, processing during the pandemic held several significant challenges, such as: cost-efficient operations, hardship of keeping employees, efficient management of innovation and various corporate activities, keeping the customers, etc. Many enterprises saw severe damages indirectly from the coronavirus pandemic, as society itself had its habits significantly changed, thereby necessitating changes in strategy for small and medium enterprises, most notably for local service providers and producers that have no delivery service. In order to solve the issue at hand, several governments tried applying a variety of solutions—mostly by financing the enterprises in question. The goal of the authors is to understand the current operation of innovation initiatives that small and medium enterprises have post-COVID-19, and to obtain a clear view on changes in marketing habits. Furthermore, the analysis concentrates on the following: the state of family SMEs dealing in foodstuffs, and how to create a future view for such members of the sector by identifying best practices. Using data collected during 2020 and 2021, and employing descriptive statistics and a conjoint analysis, the authors wished to see how the coronavirus pandemic affected SMEs, detect the changes in their marketing and innovation policy due to the pandemic, and help them create core business strategy via consumer feedback. Authors found that SMEs had to innovate by 2021 beyond their 2019 expectations, and that customers had partially validated their endeavors through their answers.

This study investigates the access to and impact of agricultural extension services on crop yield among smallholder farmers in Farta Woreda, Ethiopia. The research addresses a critical gap in understanding the factors influencing farmers’ access to extension services and evaluates the overall benefits of these services on crop production. Using a multi-stage stratified simple random sampling technique, data were collected from 356 rural households and analyzed using descriptive statistics and an endogenous switching regression (ESR) model. Results from the selection equation of the ESR model revealed that off-farm income, credit access, livestock ownership, mobile phone ownership, and membership in farmer associations as key determinants of access to agricultural extension services. The findings also revealed significant differences between extension service receivers and non-receivers, with the former achieving 12.27% higher yields. The study highlights that households receiving extension services produced an average of 0.6 quintal (ATT) more crop yield per hectare than they would have without the services, while non-receivers could have achieved approximately 28% (ATU) higher yields had they participated in extension programs. These results emphasize the transformative role of extension services in enhancing farm productivity and call for policy interventions to strengthen farmer associations, integrate financial literacy training, and promote inclusive extension service delivery. By addressing these issues, policymakers can improve agricultural productivity and livelihoods for smallholder farmers in Ethiopia and similar contexts.

Food production and consumption have a major impact on the environment and human health. Therefore, it is important to achieve transformations towards greater sustainability in the food sector. As in other countries around the world, Hungarian organic food consumers are characterised by the fact that they consume organic food primarily for health reasons. Direct forms, including online purchase, are preferred in the choice of channels since direct contact with producers is very important due to mistrust, which is one of the barriers to the further growth of consumption. Empirical tests of well-known and frequently applied theories also shed light on the connections above. First, an examination was conducted through logistic regression to determine if there exists a correlation between organic food consumption and environmentally and socially conscious consumption traits (such as supporting small-scale producers) within the broader sample (1148), encompassing not just organic food consumers. Subsequently, concentrating solely on organic food consumers (944), factor analysis was employed to reveal connections among the analysed variables and to group Hungarian organic food consumers into clusters based on their consumption and purchasing habits. In conclusion, it is reasonable to assume that organic food consumers are more likely to be environmentally conscious, as they are more aware of the environmental impact of their food choices. Three clearly distinguishable groups were obtained using cluster analysis. These groups can be targeted with different means in order to develop the sector.

The waste-to-energy programs that have taken place in recent years present a daunting picture in terms of sustainable material management. The incineration of much organic and unorganized waste in metropolitan waste treatment facilities is not meet with sustainable development. The solution to this problem may be to increase urban composting programs in the future, which is a sustainable treatment option but also a serious technical challenge. Our research question is whether composting programs can play a key role in rapidly evolving urban ecosystems in Asia, due to the specificities associated with the waste rates outlined and developmental differences outlined. Instead of the waste-to-energy or waste-to-landfill strategies often used today, can central composting focusing on high organic matter content be a suitable alternative? Using the AHP method (Analytical Hierarchy Process), the following alternatives were examined to clarify the issue: Wastes are commingled and processed at the treatment facilities; Classification of organic and non-organic waste at source for composting; Totally separating waste at source before processing at the treatment facilities. We have found that the use of central composting (separation of organic and non-organic waste at source) strategies to support circular development is one of the most innovative development strategies in the fast-growing cities of Asia, in line with E.U. targets.