Air Quality (AQ) and the management of low-emission zones are critical issues in densely populated urban areas. In such environments, human activity significantly impacts AQ, prompting increased efforts to monitor it using a range of devices. Traditional Air Quality monitoring relies on regulated stations, which are often scarce due to high costs, leaving many areas unmonitored. Low-cost sensors offer a promising solution by enabling the higher-spatial-resolution monitoring of pollution levels. In this article, we present the results of a case study conducted in an urban setting where AQ is affected by human activity, particularly during Las Fallas, Valencia’s most renowned festival, which has been declared an Intangible Cultural Heritage of Humanity by UNESCO. The festival features widespread bonfires, firecrackers and large crowds, all of which contribute to worsening air pollution. In this context, we evaluate the performance of the off-the-shelf, low-cost ZPHS01B multisensor module in a real deployment. This module is capable of monitoring Temperature (T), Relative Humidity (RH), Particulate Matter (PM), CO, , , , O and Volatile Organic Compounds. We analyze the features and properties of these sensors. In our deployments, the ZPHS01B module is connected to an ESP32 microcontroller and assembled into an AQ Internet of Things (IoT) node. We present AQ monitoring results from the festival and compare the measurements with those from regulated AQ monitoring stations, used as a reference. Additionally, we evaluate the power consumption of this AQ IoT node, providing its electrical operating characteristics and considering the use of duty cycles to reduce consumption while maintaining sensor stability. We conclude that this module offers promising capabilities for identifying pollution risk zones and opens the door to new research opportunities, particularly in efficient sensor calibration and AQ parameter prediction.