In this study, we use six dimensions (i.e., firm strategy; government, structure, and rivalry; demand conditions; chance; factor conditions; and related/supporting industries) based on Porter’s diamond model to identify critical development indicators to enhance the competitiveness of Taiwan’s solar photovoltaic industry. Our proposed industry evaluation model uses the decision-making trial and evaluation laboratory (DEMATEL) technique to establish an influential relationship between indicators, the DEMATEL-based analytic network process to obtain influential weights, and the modified VIšekriterijumsko Kompromisno Rangiranje (VIKOR) method to assess industry development performance gaps. Through this analysis, current industry demands can be clarified, and operations of governments and photovoltaic firms can be improved by limiting developmental gaps and formulating robust policies and strategies. Furthermore, the influential network relationship map and influential weights can help explain the complex assessment system and suggest priorities for industry improvement. The results demonstrate that the six dimensions should be upgraded in the following order of priority: firm strategy; government, structure, and rivalry; demand conditions; chance; factor conditions; and related/supporting industries. We also discuss the implications for photovoltaic firm management.
5 May 2022 in International Journal of Consumer Studies
This study aims to investigate the effects of informational-based readiness and customer readiness (central route) as well as social influence (peripheral route) on the intention to use self-service stores and the moderating effects of social influence. We tested the proposed framework using survey data from 513 potential users of self-service stores in Taiwan. The results show that informational-based readiness significantly increases the intention to use self-service stores directly, and indirectly via customer readiness. Our findings indicate that social influence directly and significantly increases the intention to use self-service stores and negatively moderates the constructs of the central route.