From the beginning of the COVID-19 pandemic, governments, health agencies, public institutions and the media around the world have made use of metaphors to talk about the virus, its effects and the measures needed to reduce its spread. Dominant among these metaphors have been war metaphors (e.g. battles, front lines, combat), which present the virus as an enemy that needs to be fought and beaten. These metaphors have attracted an unprecedented amount of criticism from diverse social agents, for a variety of reasons. In reaction, #ReframeCovid was born as an open, collaborative and non-prescriptive initiative to collect alternatives to war metaphors for COVID-19 in any language, and to (critically) reflect on the use of figurative language about the virus, its impact and the measures taken in response. The paper summarises the background, aims, development and main outcomes to date of the initiative, and launches a call for scholars within the metaphor community to feed into and use the #ReframeCovid collection in their own basic and applied research projects.

The need to provide novel but meaningful ways to reason and talk about an unprecedented crisis such as the Covid-19 pandemic has resulted in a surge of creative metaphoric expressions in a variety of communicative settings. In order to investigate novel ways of conceptualizing the pandemic, we consider the metaphors included in the #ReframeCovid collection, a crowdsourced dataset of metaphors for the pandemic that rely on non-war frames. Its heterogeneous makeup of multilingual and multimodal examples (to date, over 550 examples – monomodal and multimodal in 30 languages) offers a unique opportunity to explore the ways in which metaphors have been used creatively to describe different aspects of the coronavirus pandemic. The patterns of metaphor creativity discussed in this paper include: creative realizations (verbal and visual) of wide-scope mappings, the use of one-off source domains, shifts in the valence of the source domain evoked, and the exploitation of source domains that are specific to particular discourse communities. The analysis of multimodal examples contributes to our understanding of the role of metaphor in sense-making and communication at a time of an extraordinary global crisis and will also provide new insights into metaphor creativity as a multidimensional phenomenon that integrates conceptual, discursive and cultural factors.

The development of large-scale corpora has led to a quantum leap in our understanding of speech in recent years. By contrast, the analysis of massive datasets has so far had a limited impact on the study of gesture and other visual communicative behaviors. We utilized the UCLA-Red Hen Lab multi-billion-word repository of video recordings, all of them showing communicative behavior that was not elicited in a lab, to quantify speech-gesture co-occurrence frequency for a subset of linguistic expressions in American English. First, we objectively establish a systematic relationship in the high degree of co-occurrence between gesture and speech in our subset of expressions, which consists of temporal phrases. Second, we show that there is a systematic alignment between the informativity of co-speech gestures and that of the verbal expressions with which they co-occur. By exposing deep, systematic relations between the modalities of gesture and speech, our results pave the way for the data-driven integration of multimodal behavior into our understanding of human communication.

Psycholinguistic evidence shows that spatial domains are automatically activated when processing temporal expressions. Speakers conceptualize time as a straight line deployed along different axes (mostly sagittal, though also vertical). The use of the lateral axis, which cannot be lexicalized in any language, has nonetheless been attested in temporal tasks in laboratories using a variety of experiments. This leads to the question of what axes are actually at work when conceptualizating time in oral communication.The present study examines a great number of temporal expressions, taken from television shows, noting their associated co-speech gestures. Our results show that (1) speakers overwhelmingly use the lateral axis; (2) they are not performing simple space-to-time mappings, but are using instead a “timeline”, a material anchor which is a far more complex construct and that can explain some of the intricacies and contextual variations shown in the pattern of results.

Esta investigación analiza la cobertura mediática de la crisis del Covid-19 en España, y el papel que en ella ha tenido la comunicación sobre salud y sobre los profesionales sanitarios. Se estudia el tratamiento recibido por las fuentes y temas sanitarios en los informativos de Radiotelevisión Española (RTVE) emitidos entre el 31 diciembre 2019 y el 8 junio 2020. Para ello, se realiza un análisis de contenido cuantitativo de 452 noticias de 21 informativos. Los resultados muestran que los debates de política y los propios políticos ocupan más espacio como tema y fuentes, respectivamente, en los informativos analizados, por delante de la salud y de los profesionales sanitarios. El estudio confirma, por tanto, la falta de visibilidad de los profesionales de salud en la cobertura informativa televisiva en España sobre el Covid-19.