Alexa J. Lamm is a Professor in the Department of Agricultural Leadership, Education, and Communication at the University of Georgia (UGA), USA. Dr. Lamm received her Ph.D. from the University of Florida (UF) in 2011. She was both an assistant and then associate professor at UF, where she also served as the Associate Director of the UF/IFAS Center for Public Issues Education. She transitioned to her current role at UGA in 2018. She is considered a leader in the field of social science research as it relates to understanding how targeted communication and educational practice impacts the decision-making process and the ultimate adoption of new scientific technologies to advance agricultural production while maintaining a sustainable environment. Dr. Lamm has received over USD 70M in total contracts and grants, published over 225 peer-reviewed journal articles, received the Borlaug CAST Communication Award in 2020, and is a Fellow of both the American Association for Agricultural Education and the Association for International Agricultural and Extension Education.