The digital trade ecosystem’s development relies on the growth of cross-border e-commerce platforms. To ensure the continued growth of China’s digital trade, it is crucial to consider the service capabilities of digital platforms and the digital transformation capabilities of cross-border e-commerce firms. This study explores the impact of these factors on the performance of cross-border e-commerce companies, with digital transformation capability acting as a mediator. Empirical research reveals that the service capability of digital platforms is composed of supply chain communication and cost control abilities, which partially mediate the relationship between digital platform serviceability and cross-border e-commerce enterprise performance. Moreover, both the service capabilities of digital platforms and the digital transformation capabilities of cross-border e-commerce companies have a positive and significant impact on enterprise performance.

The question concerning how digital consumption demand has been adapted and how matching business models have been built has become an important practical problem in the digital development of the retail industry. Considering the effects of COVID-19, whether new retail enterprises can maintain adequate competitiveness and risk resilience in the post-pandemic era deserves in-depth study. In comparing the development of traditional retail and new retail enterprises, we extracted and evaluated key factors of enterprise operating efficiency. Then, we measured the transformation efficiency of 65 enterprises in China listed in 2016 and 2020 by establishing a DEA model and the Malmquist index method. Finally, based on an empirical analysis demonstrating the necessity of traditional retail transformation, we analyzed retail enterprises’ efficiency and dynamic efficiency changes. The results show that the operating efficiency of enterprises using the new retail model was higher than those using the traditional retail model. The technical efficiency and total factor productivity were significantly improved after the new retail model was applied. Both technological progress and improved technological efficiency contributed to the improvement in total factor productivity during the COVID-19 pandemic.

The coordinated development evaluation problem of a regional eco-green cooperative can be formulated as a heterogeneous multi-criteria decision-making (HMCDM) problem. Evaluation information can contain qualitative information and quantitative information, but it cannot determine the weight of the interdependence criteria subjectively. Firstly, this paper constructs an evaluation index system for regional ecological green coordinated development. The system includes four dimensions of coordinated development: the regional ecological environment, economic environment, social environment and policy environment, including 20 indicators with heterogeneous and multi-attribute characteristics. Secondly, we construct a heterogeneous multi-attribute decision-making model by calculating the relative closeness, and use the closeness to construct the value function to determine the weight index of each attribute. Finally, we make an empirical study on the performance evaluation of regional ecological green coordinated development of 27 cities in the central area of the Yangtze River Delta in China. The results show that the main driving force for the improvement of the level of regional ecological green coordinated development is the high-quality economic development, and the main obstacles to the degree of coordinated development of regional ecological green development are high energy consumption, high pollution and high emissions in industrial development; and a result found by sorting the degree of the regional ecological green coordinated development in the Yangtze River Delta city group. The heterogeneous multi-attribute decision model we proposed can effectively solve the weights of the ecological green collaborative development indicators, and the method has feasibility and effectiveness.

Entrepreneurs’ changes to different business areas can be viewed as shifts in entrepreneurial knowledge domains (e.g., from restaurant to food waste processing firm as an ecological helping business). From a sample of 73 representative entrepreneurs, we present a study of the impact of such area changes on the persistence of entrepreneurship (i.e., the degree an entrepreneur remains in entrepreneurial activities). Furthermore, two mediators, managerial experience and insecurity, and two moderators, positive and negative affect, were proposed and examined to make a more comprehensive theoretical inference of the relationship between area difference and persistence. The results revealed that, counter-intuitively, area difference was significantly and positively associated with entrepreneurial persistence. The mediation effects of managerial experience and psychological insecurity were also confirmed. However, only the moderation of positive affect was effective. Based on the knowledge heterogeneity and entrepreneurial emotion perspectives, academic and practical implications for inter-temporal dynamics of entrepreneurship are discussed.

Based on the endogenous factors which can affect the strategy of international R&D of China’s enterprises, an analysis is carried out on the relationship between market- and technology-orientation of the strategy and the intensity of international R&D. In addition, the mediation effects of innovation capacity endowment are discussed. On this basis, 254 listed enterprises with overseas R&D institutions approved by the Ministry of Commerce of China were taken as the sample for survey administration. The poisson regression method was adopted to test the hypotheses. Additionally, we utilized the Bootstrap method to confirm the robustness of the regression models. Results show that for Chinese enterprises with significant international R&D strategy intentions, market orientation has a significant inhibitory effect on their international R&D intensity, while the technology orientation has a significant stimulating effect on international R&D. In addition, innovation capacity has a significant positive impact on the intensity of international R&D, and plays a partial mediating role in the relationship between technology orientation and international R&D. Therefore, to promote international R&D strategies in the era of high-quality economic development, Chinese enterprises are suggested to establish an innovation-oriented strategy orientation to promote innovation cultural heritage, and to strengthen the accumulation of innovative resources and capabilities.

With the development of retailer power, the effect of retailer on channel pricing strategy becomes stronger and stronger. We study the problem of channel pricing strategy in the channel with single manufacturer and double retailers under retailer differentiation. We abstract retailer differentiation into retailer brand and retail cost differentiation. Moreover, we consider the effect of demand function and channel power structure on channel pricing strategy. The research results are as follows. Whichever the manufacturer or retailer is the leader in the channel will result in the increase of retail price, and the leader in channel will get more profits from the channel than the follower. The retailer brands are more differentiated, the retail prices and the profits of retailer are higher, and the profits of manufacturer are lower. The retail cost are more differentiated, the profit of manufacture are higher, the profit of retailer with cost advantage are higher and the profit of retailer with cost disadvantage are lower, except that the retail price of the retailer with cost disadvantage under manufacturer Stackelberg power structure are higher, retail price under other power structures are lower.