The research contributions of metaphor as part of (critical) discourse studies have flourished during COVID-19; hence, it is necessary to consider their progress and foresee their future growth. To obtain a comprehensive understanding of COVID metaphor research in discourse and to identify the most recent research foci, bibliometric, network, thematic mapping and word cloud analyses were conducted in this study. The results showed that (1) research on COVID metaphors is largely shaped by Critical Discourse Analysis research approaches and methodologies; (2) the research production has investigated traditional genres such as news and emerging genres, including social media and multimodal data; and (3) research highlights the role played by metaphors in persuasion in public discourse. The findings of this study can assist future research in this or related fields by providing an overview of metaphor research in crisis communication.

The use of language and images in the media may have a strong effect on people’s political cognition. In this regard, conspiracy theories and misinformation about the COVID-19 vaccine can lead to reluctant uptake of the vaccine even among medical staff. In two experiments, this article tests the hypothesis that the public’s willingness to get vaccinated against the novel coronavirus depends on the framings they are presented with. Two hundred thirty-two female Saudi students are exposed to either pro- or anti-vaccination messages. In Experiment 1, they are asked to read semi-artificial news stories, and in Experiment 2 political cartoons. The results show that readers of the news articles, but not of the cartoons, are susceptible to framing effects. We consider the implications of how issues are framed for journalists and health professionals.

In recent research on figurative phrases, factors (e.g., familiarity, transparency, meaning, and decomposability) have played a significant influence on how native and non-native English speakers (various L1 and L1 Arabic) acquire, process, and comprehend figurative language. These factors are not always described and operationalized precisely and are frequently considered autonomous. This study explores these factors in terms of language users’ ratings and their abilities to accurately infer meaning from a variety of familiar English and translated idioms and novel metaphors. A total of 123 participants from various language groups engaged in this study. The findings showed that familiarity is a strong predictor of transparency. In the ability to infer the meaning correctly, the best-fit model included an interaction between transparency and familiarity. The findings showed that guessing the meaning correctly led to a greater increase in the scores of transparency and decomposability. We explore how these factors work together to enable speakers to infer the meaning of both known and new figurative words at various levels. These results have significant implications for the learning and teaching of figurative phrases in the English as a foreign language (EFL) context, as they indicate variables that may make a figurative phrase valuable in terms of teaching time and effort.

This study investigates health-promoting messages in British and Saudi officials’ social-media discourse during the Coronavirus Disease 2019 (COVID-19) Pandemic. Taking discourse as a constructivist conception, we examined the crisis-response strategies employed by these officials on social media, and the role of such strategies in promoting healthy behaviors and compliance with health regulations. The study presents a corpus-assisted discourse analysis of the tweets of a Saudi health official and a British health official that focuses on keyness, speech acts, and metaphor. We found that both officials utilized clear communication and persuasive rhetorical tactics to convey the procedures suggested by the World Health Organization. However, there were some differences in how the two officials used speech acts and metaphors to achieve their goals. The British official used empathy as the primary communication strategy, while the Saudi official emphasized health literacy. The British official also used conflict-based metaphors such as war and gaming, whereas the Saudi official used metaphors that reflected life as a journey interrupted by the pandemic. Despite these differences, both officials utilized directive speech acts to tell audiences the procedures they should follow to achieve the desired conclusion of healing patients and ending the pandemic. In addition, rhetorical questions and assertions were used to direct people to perform certain behaviors favored. Interestingly, the discourse used by both officials contained characteristics of both health communication and political discourse. War metaphors, which were utilized by the British Health official, are a common feature in political discourse as well as in health-care discourse. Overall, this study highlights the importance of effective communication strategies in promoting healthy behaviors and compliance with health regulations during a pandemic. By analyzing the discourse of health officials on social media, we can gain insights into the strategies employed to manage a crisis and effectively communicate with the public.