Yuen Yee Yen

Dr. Yuen Yee Yen


Research Focus & Metrics

Academic Career Length

14Years (2013-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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8 June 2016 in Scientometrics
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SSSakiru Adebola Solarin
Sakiru Adebola Solarin
YYYuen Yee Yen
Yuen Yee Yen

2 June 2023 in PLOS ONE
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Journal Article
Open access
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WLW H Loo
W H Loo
PYPaul H P Yeow
Paul H P Yeow
YYYuen Yee Yen
Yuen Yee Yen
The responsible behaviour of consumers that purchase green computers is a form of sustainable consumption, as green computers use less energy resulting in less CO2 emissions and the use of fewer toxic metals and materials during their production. The research question is how to encourage such behaviour. Although prior research has provided some answers by investigating the antecedents of the behaviour, it has done so through a piecemeal approach from the angles of the theory of planned behaviour (TPB), the value-belief-norm (VBN) theory, and habits. The present research aims to investigate the antecedents of the responsible acquisition of computers behaviour (RACB) among Malaysian consumers by integrating the TPB and the VBN theory with the habits variable. Hypotheses and a research framework were developed based on these theories and a survey questionnaire was used to collect information on the green computer purchase behaviour of computer owners aged 17 and over in Malaysia. A total of 1,000 usable surveys were completed and structural equation modelling was used to analyse the data collected. The findings reveal that the TPB, the VBN theory, and the habits variable can be integrated to explain RACB, which is formed when biospheric values trigger subjective norms that subsequently result in the formation of habits that lead to intentions of acquiring green computers and RACB. The study’s findings show that although personal norms do not affect RACB, subjective norms affect ascriptions of responsibility, personal norms, and RACB. The findings provide insights to policymakers, NGOs, manufacturers, and marketers that can assist them in designing strategies for the effective promotion of RACB.

6 April 2023 in Asian Economic and Financial Review
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Journal Article
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NSNur Shahira Bte Shahrun
Nur Shahira Bte Shahrun
SRSuganthi Ramasamy
Suganthi Ramasamy
YYYuen Yee Yen
Yuen Yee Yen
Environmental, social, and governance (ESG) criteria are used by most corporations to achieve and maintain the best management quality. Thus, implementing ESG might assist firms in Malaysia to improve their corporate performance. The purpose of this research is to analyze the effect of ESG on corporate performance in terms of the value of Malaysian listed firms. A total of 45 companies listed on Bursa Malaysia that have complete ESG data from 2011–2021 were selected from Bloomberg’s ESG database. Corporate value was measured using three indicators – return on assets (ROA), return on equity (ROE) and Tobin’s Q. According to the results, the ESG scores have an insignificant positive influence on ROE and Tobin’s Q. However, the ESG scores have a negative but insignificant impact on ROA. The individual Environmental score has a negative impact on ROA but a positive impact on ROE and Tobin’s Q. Meanwhile, Social on its own has an insignificant negative impact on all variables, and Governance has a positive but insignificant impact on all variables. Based on the inconsistencies between the results of this study and those of previous research, the conclusions on whether ESG criteria promote business value and performance cannot be reached. ESG practices have become increasingly important, not only for policymakers but for governments and stakeholders. Hence, the outcome of this study will be useful for the government to reduce costs and implement policies to improve corporate performance in Malaysia.


22 December 2023 in Asian Development Policy Review
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YYYuen Yee Yen
Yuen Yee Yen
LWLai Jing Wen
Lai Jing Wen
SRSuganthi Ramasamy
Suganthi Ramasamy
MFMuhammad Farooq
Muhammad Farooq
The purpose of this research is to propose a sustainable petrol subsidy program to enhance the effectiveness of the Malaysian government in subsidizing petrol to B40 and M40 households. B40 and M40 households, which suffered from poverty due to the COVID-19 pandemic. However, at the present moment, there is very limited study on the sustainable petrol