Overflowing garbage bins and unnecessary truck visits to collect waste have always been core issues of sustainability and maintaining a green environment. In the recent past, a transition has been observed in waste management towards a better environment and the achievement of sustainability goals. Companies are not only focused on producing less but also transforming waste into energy and reusable products. This transition process needs to evolve through sustainable solutions and innovative marketing initiatives that increase awareness and education among end users. This study used a systematic literature review protocol to identify and review the available research on sustainable waste-management solutions, innovative marketing initiatives, and a proposed conceptual model. It analyzed the latest literature from 1976 to 2022 to assess waste-management trends using the Web of Sciences and Scopus databases. To evaluate the practical perspective, this study analyzed ten waste-management companies offering services in the USA, the UK, Korea, Finland, Ireland, Turkey, Brazil, Slovakia, Portugal, Denmark, and Canada to assess their technological and marketing development for the creation of a better future. It was found that Ecube, Enevo, smart bins, Compology, Bigbelly, Sensoneo, Citibrain, ACO recycling, Evrek, Rico, and BrighterBins focus more on technology and less on user awareness and marketing. There is minimal focus on education and empowerment of end users. Our study’s findings guide academics, practitioners, and policymakers to apply ambidextrousness in energy innovation, particularly in the waste-management sector. By implementing sustainable and innovative solutions, companies can not only reduce waste products, but they can also recover, recycle, and better dispose of the waste. However, to do so, companies also need to educate end users.

The primary purpose of the paper to analyze the impact of Human Capital Migration on the social sector of Azad Jammu & Kashmir. Population of the study was the above matriculation (10th grade) migrants shifted from Pakistan to abroad. A sample of 300 people was request to fill the questionnaire out of which data collected from the 225 participants. To strengthen the study, we utilized both primary as well as secondary sources for data collection. Regression and correlation statistics utilized to identify the association between the predictor and outcome variables. Conclusively, there are numerous root causes of the Educated Human Capital Migration from the Mirpur Division Azad Jammu & Kashmir. This study finds that the Economic Factor, Social Factor, Job Opportunity Factor, Political Factor, Education System Factor, Pure Science Factor, Technological Factor has a significant impact on the phenomenon of Brain Drain. In the long run the migration of Educated Human Capital destructs the institution as well as the region. Study is benificial for the policy makers of Azad Jummu and Kashmir to attract the skilled migrants back to their orgin. The acamdicians can further study thus topic to explore the Brain Drain at demographic level.

The paper investigates the relationship between customer-based brand equity (CBBE) and the performance of mobile communication companies. A self-administered survey questionnaire was used to collect empirical data on brand perception along with secondary data on cellular companies' performance based on their customer base. The findings reveal strong positive relationship between CBBE and company's performance. In brand equity element, perceived quality has strongest direct effect on company performance whereas brand image has slightest effect. The study put forward some useful insights into a comprehensive understanding of CBBE in telecommunication industry. The findings are more useful to practitioners in a way to understand link between brand perception elements and organisational performance. The findings of the study assist cellular companies to develop effective advertising campaign and design customer satisfaction policies and programmes.