A implementação de paradigmas no Ensino Superior resultantes da introdução do Processo de Bolonha abre portas para a renovação. A qualidade passa pela revisão dos curricula, pela reorganização dos processos de ensino-aprendizagem, pela estruturação das unidades curriculares e cursos, pela qualificação e formação de docentes, pelo sucesso e resultados escolares, pela avaliação das competências atingidas e pela confiança social no Ensino Superior. Em 2010, foi delineado o Projeto "Construção da Aprendizagem" (ConstAp) com o objetivo principal de motivar as mudanças, nomeadamente ao nível das metodologias adotadas e da implementação do trabalho autónomo, para garantir uma carga de trabalho do estudante contínua ao longo do semestre. A questão central é a melhoria da qualidade no ensino ministrado. Este artigo analisa a execução do projeto implementado no IPCB, desde o ano letivo 2009/10, no âmbito do Processo de Bolonha, contextualizando os seus objetivos, implementação e condicionantes. Palavras-chave ConstAp; ECTS; Ensino-aprendizagem; Trabalho autónomo

The transition into the twenty-first century brought about important changes in society, including the areas of education and teaching. The establishment of the European Higher Education Area represents an effort to face these changes together in Europe. The changes in the teaching and learning models in higher education led to the institutional promotion of extensive interventions in order to alter the status quo that has prevailed for decades. The need for a cultural renewal of the teaching staff involved in higher education, attending to the centrality of student’s learning rather than knowledge per se, is also a challenge to be overcome. This study intends to highlight the central elements concerning the Bologna Process and the topics connecting the objectives and their intrinsic principles. This initial approach is the basis for the design of a proposal for monitoring the implementation of the Bologna Process in an institution of higher education in Portugal. The results suggest a proposal consistent with the needs in terms of monitoring the implementation of the Bologna Process. This proposal allows, in addition to static analysis relative to a specific academic year, dynamic analysis between academic years, uncovering best practices and areas for improvement.

This chapter addresses the strategic role of social media in building lasting relationships between organisations and consumers, using a customer-centric approach. This concept refers to a strategic orientation in which consumer preferences, needs and experiences are at the heart of decision-making. The increasing digitization of interactions between organisations and consumers has placed social media at the center of digital marketing strategies. Its relevance as a communication channel requires the adoption of tools to evaluate the use of these platforms, which are no longer just communication channels but have become interactive environments where relational value, emotional engagement and loyalty are built. The chapter aims to offer a methodological and practical perspective that complements more quantitative approaches to the digital performance of organisations. By proposing an adaptable qualitative analysis tool, it promotes a more human, in-depth and strategic understanding of organisations' social media presence.