Paracentrotus lividus gonads are receiving increasing interest for their unique sensory attributes. However, the sensory profile of this highly demanded gourmet product has not yet been well described, and doing so may potentially benefit the gonads' marketability and acceptability. The main goal of this study was to build a sensory profile of sea urchin (Paracentrotus lividus) gonads, to evaluate differences between sex and harvest location. Eighty untrained panellists (regular consumers of seafood) were asked to evaluate four samples of raw sea urchin gonads (inside a sea urchin test), divided by sex and harvest location. The panellists evaluated overall liking and acceptance (Food Action Scale), followed by a Rate-All-That-Apply (RATA) ballot with a list of 22 sensory attributes divided into four dimensions: appearance (6), odour (6), texture (4) and taste (6). No significant effects of sex and harvest location were identified for liking, but a significant effect of the sex for the Food Action Rating Scale (FACT) was identified. Sensory profiling clearly separated gonads according to sex, with females being more appealing than males. Females were strongly correlated with a pleasant and intense tropical taste, as well as an overall appealing and grainy appearance and a pleasant tropical odour, while males had a slimy appearance and a milky white exudate. When compared with the Check-All-That-Apply (CATA) approach used in our previous study, the use of the RATA approach allowed to discriminate female gonads according to their origin, with those from Praia Norte being firmer, more resilient and more appealing than the ones from Carreço. This study reinforced the fact that female sea urchins tend to present an intense and pleasant tropical taste and a pleasant tropical odour, thus being more appealing to the panellists, contributing valuable information for future nutritional aquaculture studies aiming to enhance sea urchin gonads' attributes and, subsequently, their market valorisation.

Consumer interest towards healthy food is driving the growth of the organic food market because consumers perceive organic food products to improve their personal health. Berries have well-known health benefits and show increasing market shares in European markets. This manuscript investigates for the first time how health attitudes relate to organic consumers’ choices for nutrient labels of organic dried strawberry products. We conducted an online survey with 614 consumers from Norway, Romania, and Turkey. All participants consumed and liked strawberries and purchased organic food at least once a month. Participants filled out attitudinal questionnaires and conducted an experimental choice task featuring paired images of packaged organic dried strawberries varying in nutrients content label and other factors. The pooled sample was split into three groups of varying health attitudes for profiling and choice analysis. The results show that broad variations exist in health attitudes among Norwegian, Romanian, and Turkish organic consumers. A non-linear effect of health attitude is revealed, where a moderate health attitude is more strongly associated with the selection of products with increased nutrients content than either a low or a high health attitude. The results highlight the complexity in targeting nutrition labels to organic consumers. Finally, implications and suggestions for organic food operators are discussed along with future research avenues.