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Ms. Laura Romero-Domínguez
Universidad de Las Palmas de Gran Canaria

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0 Empirical Research
0 Marketing
0 Social Marketing
0 Statistical Data Analysis
0 Blood Donation

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Journal article
Published: 08 July 2021 in International Review on Public and Nonprofit Marketing
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Donation barriers are a crucial factor to consider in the study of blood donor behavior. Since blood donors do not behave homogeneously, the aim of this work is to analyze how the donor profile (i.e. sociodemographic characteristics and donation behavior) influences the prevalence of blood donation barriers. A total of 5,353 active donors in the Canary Islands (Spain) completed an online survey. Given the general lack of agreement concerning the conceptualization and measurement of donation barriers, an integrative 25-item barrier scale, which is the result of grouping all barriers identified in the literature according to the concept of obstacle which they represent, was designed and validated. The results indicate that individuals between 18 and 35 years of age, with university education and higher income are more likely to be affected by donation barriers. At the same time, individuals who donate once or twice a year, and those with shorter experience as donors, are more prone to experience donation barriers. The present study is useful for blood transfusion centers, because it shows that centers must identify which donation barriers are the most prevalent in their donor pool, as well as which donor groups are the most affected by them. Thus, blood transfusion centers will be able to design appropriate marketing actions to reduce or eliminate those barriers that prevent active donors to donate repetively.

ACS Style

Laura Romero-Domínguez; Josefa D. Martín-Santana; Agustín J. Sánchez-Medina; Asunción Beerli-Palacio. Blood donation barriers: How does donor profile affect them? International Review on Public and Nonprofit Marketing 2021, 1 .

AMA Style

Laura Romero-Domínguez, Josefa D. Martín-Santana, Agustín J. Sánchez-Medina, Asunción Beerli-Palacio. Blood donation barriers: How does donor profile affect them? International Review on Public and Nonprofit Marketing. 2021; ():1.

Chicago/Turabian Style

Laura Romero-Domínguez; Josefa D. Martín-Santana; Agustín J. Sánchez-Medina; Asunción Beerli-Palacio. 2021. "Blood donation barriers: How does donor profile affect them?" International Review on Public and Nonprofit Marketing , no. : 1.

Journal article
Published: 15 March 2021 in Sustainability
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The purpose of this research is to examine the underlying mechanisms inside the so-called black box that relate high performance work systems (HPWS) with employees’ well-being and job performance in hospitality. We surveyed a sample of 494 hotel workers to test a research model that related the following variables: HPWS, organizational commitment, motivation, job satisfaction, quality of life (QoL), and individual job performance. Structural equation modelling, namely through PLS-SEM, was conducted. We confirmed that HPWS directly influence employees’ motivation, organizational commitment, job satisfaction, and QoL. Additionally, workers’ motivation and organizational commitment positively influence job satisfaction, which, in turn, enhances workers’ QoL. Moreover, job satisfaction and quality of life significantly predicted individual job performance. This study contributes to unlocking the so-called black box relating HPWS with job outcomes as well as to the growing body of research that relates employees’ well-being with performance. From a managerial point of view, hospitality firms should prioritize investment in HPWS, as its design and implementation affects employees’ attitudes and behaviors. Future lines of research should consider bundles of practices instead of the whole HPWS effects on employees’ attitudes and behaviors.

ACS Style

Daniel Dorta-Afonso; Manuel González-De-La-Rosa; Francisco García-Rodríguez; Laura Romero-Domínguez. Effects of High-Performance Work Systems (HPWS) on Hospitality Employees’ Outcomes through Their Organizational Commitment, Motivation, and Job Satisfaction. Sustainability 2021, 13, 3226 .

AMA Style

Daniel Dorta-Afonso, Manuel González-De-La-Rosa, Francisco García-Rodríguez, Laura Romero-Domínguez. Effects of High-Performance Work Systems (HPWS) on Hospitality Employees’ Outcomes through Their Organizational Commitment, Motivation, and Job Satisfaction. Sustainability. 2021; 13 (6):3226.

Chicago/Turabian Style

Daniel Dorta-Afonso; Manuel González-De-La-Rosa; Francisco García-Rodríguez; Laura Romero-Domínguez. 2021. "Effects of High-Performance Work Systems (HPWS) on Hospitality Employees’ Outcomes through Their Organizational Commitment, Motivation, and Job Satisfaction." Sustainability 13, no. 6: 3226.

Articles
Published: 24 December 2019 in Journal of Nonprofit & Public Sector Marketing
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Although blood is essential in healthcare systems for medical and surgical use, it is still a scarce resource. Given that blood cannot be produced artificially, donors are the backbone of the system, which is why it is crucial for transfusion centers to understand the factors that determine their behavior. The goal of this study is to help decision-makers at transfusion understand what lines of research have been developed in the literature and which ones might be useful to define and assess actions related to the attributes of the donation system and donor behavior. To that end, this work aims to present an overview of the available literature on blood donor behavior from a social marketing perspective, which is of paramount importance in the context of blood donation. Based on the results of this review, which was performed by using the text mining methodology, this study presents current lines of investigation, and proposes additional future lines.

ACS Style

Laura Romero-Domínguez; Josefa D. Martín-Santana; Agustín J. Sánchez-Medina; Asunción Beerli-Palacio. Lines of Scientific Research in the Study of Blood Donor Behavior from a Social Marketing Perspective. Journal of Nonprofit & Public Sector Marketing 2019, 1 -52.

AMA Style

Laura Romero-Domínguez, Josefa D. Martín-Santana, Agustín J. Sánchez-Medina, Asunción Beerli-Palacio. Lines of Scientific Research in the Study of Blood Donor Behavior from a Social Marketing Perspective. Journal of Nonprofit & Public Sector Marketing. 2019; ():1-52.

Chicago/Turabian Style

Laura Romero-Domínguez; Josefa D. Martín-Santana; Agustín J. Sánchez-Medina; Asunción Beerli-Palacio. 2019. "Lines of Scientific Research in the Study of Blood Donor Behavior from a Social Marketing Perspective." Journal of Nonprofit & Public Sector Marketing , no. : 1-52.

Journal article
Published: 28 November 2019 in Social Sciences
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This work is aimed at further developing the study of blood nondonor behaviour through a joint analysis of sociodemographic characteristics, psychological and physical barriers, impure altruism and anticipated emotions, as predictors of intention to donate. To that end, a step-by-step hierarchical regression analysis was applied on a sample of 2383 Spanish nondonors. The study’s results confirm the influence of traditional variables (sociodemographic characteristics, psychological and physical barriers and impure altruism), as well as the power of anticipated emotions, both positive and negative, of donation action and inaction as variables explaining the intention to donate. Another important contribution has been to develop the moderating role of psychological and physical barriers, in addition to impure altruism, on cause–effect relationships between anticipated emotions and intention to donate. A number of practical implications can be derived from this study for transfusion centres responsible for donation promotion.

ACS Style

Josefa D. Martín-Santana; Lorena Robaina-Calderín; Eva Reinares-Lara; Laura Romero-Domínguez. Knowing the Blood Nondonor to Activate Behaviour. Social Sciences 2019, 8, 324 .

AMA Style

Josefa D. Martín-Santana, Lorena Robaina-Calderín, Eva Reinares-Lara, Laura Romero-Domínguez. Knowing the Blood Nondonor to Activate Behaviour. Social Sciences. 2019; 8 (12):324.

Chicago/Turabian Style

Josefa D. Martín-Santana; Lorena Robaina-Calderín; Eva Reinares-Lara; Laura Romero-Domínguez. 2019. "Knowing the Blood Nondonor to Activate Behaviour." Social Sciences 8, no. 12: 324.

Original paper
Published: 06 November 2019 in Vox Sanguinis
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Non-donor behaviour can be influenced by many variables, both intrinsic and extrinsic, which differ among individuals. The aim of this study was therefore to segment Spanish non-donors based on criteria such as barriers and motivations, which influence the decision to donate for the first time, with the aim of improving the efficiency and effectiveness of recruitment actions. A total of 2383 non-donors residing in Spain evaluated 21 barriers and 25 motivations through an online self-administered survey distributed by blood transfusion centres, which are responsible for donations in Spain, and several Spanish universities. After validating these scales and determining the underlying categories in each of them, latent class/profile analysis was performed to segment non-donors. Spanish non-donors were divided into six clusters. According to their barriers and motivations, the following labels were assigned: (1) 'Impure altruists', (2) 'I want to, but make it easy for me', (3) 'Free-riders', (4) 'Reciprocal altruists', (5) 'I can't because I'm scared' and (6) 'I want to, but I can't'. Specific marketing actions were proposed for each cluster based on their characteristics, prioritizing them depending on their attractiveness. The scales which were designed to evaluate barriers and motivations make a solid contribution to the existing literature due to their holistic, integrative nature. The existence of differentiated clusters and the lack of resources of blood transfusion centres make it clear that there is a need to define and implement targeted marketing strategies.

ACS Style

Josefa D. Martín‐Santana; Asunción Beerli‐Palacio; Laura Romero-Domínguez. Recruitment strategies: non-donor segmentation based on intrinsic and extrinsic stimuli. Vox Sanguinis 2019, 115, 47 -59.

AMA Style

Josefa D. Martín‐Santana, Asunción Beerli‐Palacio, Laura Romero-Domínguez. Recruitment strategies: non-donor segmentation based on intrinsic and extrinsic stimuli. Vox Sanguinis. 2019; 115 (1):47-59.

Chicago/Turabian Style

Josefa D. Martín‐Santana; Asunción Beerli‐Palacio; Laura Romero-Domínguez. 2019. "Recruitment strategies: non-donor segmentation based on intrinsic and extrinsic stimuli." Vox Sanguinis 115, no. 1: 47-59.

Review article
Published: 20 June 2019 in Transfusion Medicine Reviews
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Given the lack of a consensus on a catalogue of donation barriers, this study proposes a holistic scale of barriers which was used to segment Spanish active blood donors in order to define specific retention and loyalty strategies. A sample of 26 626 active donors from 14 of the 17 Spanish blood transfusion centers assessed a total of 25 barriers through an online survey. This scale was validated and four barrier categories were defined: Informative, Intrinsic, Time–space and Procedural. Segmentation was performed through k-means clustering. Four active donor clusters were created: (1) “Very Inhibited” (13.2%), who experienced a high number of barriers in all categories; (2) “Uninhibited” (46.9%), which was the largest cluster with fewer barriers; (3) “Apprehensive” (16.9%), whose most prevalent barriers were Informative and Intrinsic in nature, and (4) “Busy” (23.0%), who experienced mainly Time–space and Informative barriers. Afterwards, depending on the size of the cluster, the presence of barriers, and the greater ease or difficulty to act on them, the attractiveness of each cluster was established in order to propose specific marketing actions.

ACS Style

Laura Romero-Domínguez; Josefa D. Martín-Santana; Asunción Beerli-Palacio. Segmenting Active Blood Donors According to Their Barriers to Develop Retention Programs. Transfusion Medicine Reviews 2019, 33, 176 -182.

AMA Style

Laura Romero-Domínguez, Josefa D. Martín-Santana, Asunción Beerli-Palacio. Segmenting Active Blood Donors According to Their Barriers to Develop Retention Programs. Transfusion Medicine Reviews. 2019; 33 (3):176-182.

Chicago/Turabian Style

Laura Romero-Domínguez; Josefa D. Martín-Santana; Asunción Beerli-Palacio. 2019. "Segmenting Active Blood Donors According to Their Barriers to Develop Retention Programs." Transfusion Medicine Reviews 33, no. 3: 176-182.