This page has only limited features, please log in for full access.

Prof. Zongyu Mu
supervisor

Basic Info

Basic Info is private.

Research Keywords & Expertise

0 Coordinate
0 Risk Management
0 Dual-Channel
0 closed-loop supply chain
0 Logistics and supply chain management

Honors and Awards

The user has no records in this section


Career Timeline

The user has no records in this section.


Short Biography

He has participated in many projects supported by the National Natural Science Foundation and other important and key projects at the provincial level. He has published more than 10 articles in journals and conference proceedings. His research areas include sustainable logistics supply chain management, and emergency management.

Following
Followers
Co Authors
The list of users this user is following is empty.
Following: 0 users

Feed

Journal article
Published: 05 July 2021 in Sustainability
Reads 0
Downloads 0

The potential broad market of green consumption has encouraged an increasing number of enterprises to carry out green technology innovation activities. This paper examines a two-stage supply chain of e-commerce sales channels under different cooperative models. We find that consumers’ green preferences are the main factor that affects green product market demand. The manufacturer and the retailer can raise the levels of green technology innovation and extend green promotional services to expand product market demand in online and offline channels. However, consumers’ e-commerce preferences and online free-riding behaviors affect the manufacturer’s sales channel choice. The retailer can improve the level of green promotional services to hold offline channel market demand, while promotional behaviors have a positive/negative spillover effect on online market demand if the level of free riding falls above/below consumers’ e-commerce preferences. The higher the cooperative level is, the later the manufacturer will open the online channel and close the offline channel to ensure a high level of green promotional service from the cooperative retailer. The results show that the stronger the level of cooperation among all members is, the better the economic, ecological, and social benefits will be. Therefore, we design a revenue-cost sharing contract that can effectively motivate green technology innovation and green promotional services and afford all members win-win profits.

ACS Style

Zongyu Mu; Yuangang Zheng; Hao Sun. Cooperative Green Technology Innovation of an E-Commerce Sales Channel in a Two-Stage Supply Chain. Sustainability 2021, 13, 7499 .

AMA Style

Zongyu Mu, Yuangang Zheng, Hao Sun. Cooperative Green Technology Innovation of an E-Commerce Sales Channel in a Two-Stage Supply Chain. Sustainability. 2021; 13 (13):7499.

Chicago/Turabian Style

Zongyu Mu; Yuangang Zheng; Hao Sun. 2021. "Cooperative Green Technology Innovation of an E-Commerce Sales Channel in a Two-Stage Supply Chain." Sustainability 13, no. 13: 7499.

Journal article
Published: 01 June 2021 in Mathematics
Reads 0
Downloads 0

The aim of this paper is to choose the effective selling channel and reverse channel for a closed-loop supply chain (CLSC) with the e-commerce. The authors formulated six single-selling and dual-selling channel two-period CLSC models in which the manufacturer manufactures new products in the first period and then collects used products by itself, outsourcing to or cooperating with the retailer in the second period. Some interesting and new insights obtained from comparison analysis and numerical experiments are as follows: (1) The leading manufacturer ought to add e-commerce channel, and customers’ e-commerce preference can increase the market demand, collecting rate, and manufacturer’s profit. (2) With the e-commerce channel and the retail channel, dual-collecting channel is the best for the manufacturer and system while the manufacturer collecting channel becomes the best when the collecting competition is relatively large. When the collecting competition exists, retailer collecting channel is the best for the retailer. (3) The market demand, collecting rate, the profits of all members and system will rise by increasing the remanufacturing level and discount coefficient.

ACS Style

Lin Zhao; Zongyu Mu. Channel Strategies for the Two-Period Closed-Loop Supply Chain with E-Commerce. Mathematics 2021, 9, 1271 .

AMA Style

Lin Zhao, Zongyu Mu. Channel Strategies for the Two-Period Closed-Loop Supply Chain with E-Commerce. Mathematics. 2021; 9 (11):1271.

Chicago/Turabian Style

Lin Zhao; Zongyu Mu. 2021. "Channel Strategies for the Two-Period Closed-Loop Supply Chain with E-Commerce." Mathematics 9, no. 11: 1271.

Journal article
Published: 14 September 2020 in IEEE Access
Reads 0
Downloads 0

Currently, many consumers prefer online shopping via e-commerce platforms because of the shopping convenience and product diversity. Meanwhile, offline retailers provide retail services to cope with the competition from e-commerce platforms. Additionally, environment protection has been regarded to be equally important as economic growth in meeting the challenges of sustainable development goals. This work uses consumer utility selection theory to form the online and offline market demand functions in a dual-channel closed-loop supply chain considering consumers’ e-commerce preferences and retail services. Then, we further reveal the optimal system sales channel and coordination contract to acquire good economic and ecological benefits. We find the following: 1) As in practice, consumers’ e-commerce preferences and retail services simultaneously affect the purchasing and sales channels. 2) Since both consumers’ e-commerce preferences and retail service quality increase as service costs decreases, the recovery rate of used products increases, which contributes to improving the ecological benefits. 3) The “Double Marginalization” problem can reduce the operating efficiency of the decentralized system. Accordingly, we design a revenue-service cost sharing contract to solve this problem in a coordinated manner, and thus increase the economic and ecological benefits of the system. Consequently, all members can obtain profits in a win-win scenario by bargaining on the revenue rates and service costs.

ACS Style

Zongyu Mu; Xiaodong Liu; Ke Li. Optimizing Operating Parameters of a Dual E-Commerce-Retail Sales Channel in a Closed-Loop Supply Chain. IEEE Access 2020, 8, 180352 -180369.

AMA Style

Zongyu Mu, Xiaodong Liu, Ke Li. Optimizing Operating Parameters of a Dual E-Commerce-Retail Sales Channel in a Closed-Loop Supply Chain. IEEE Access. 2020; 8 (99):180352-180369.

Chicago/Turabian Style

Zongyu Mu; Xiaodong Liu; Ke Li. 2020. "Optimizing Operating Parameters of a Dual E-Commerce-Retail Sales Channel in a Closed-Loop Supply Chain." IEEE Access 8, no. 99: 180352-180369.