An investigation of the changing production function of rural housing land can help to guide appropriate land use adjustment and rural land planning. Taking into account the layout characteristics from 2005 to 2018, we employed the structural equation model and the theory of planned behavior to analyze the differentiation mechanism of rural housing land production function based on survey data of 613 typical farmers in Pinggu District of Beijing. Our results show that, first, the production function intensity of rural housing land in Pinggu District fell from 0.327 to 0.126, and the coefficient of variation increased from 0.15 to 0.54. This indicates that the overall production function decreased but the spatial heterogeneity increased. Second, the production function of rural housing land gradually withdrew and socialized in villages, following the socialization evolution process of agricultural production function, industrial and commercial service function, and public service function. Third, the internal land use pattern of rural housing land is significantly influenced by the subjective norms and perceptual behavior control of farmers. The demonstrative norms of family and the prescriptive norms of village collective have significant effects on subjective norms, and the perceived behavioral control is significantly affected by income scale and structure, family size, and employment type. Finally, to further promote rural housing land management, it is necessary to optimize its prescriptive norms of the village collective, improve the farmers’ income level and employment structure, and weaken the farmers’ perceived difficulties. According to the different function socialization stages of rural housing land, rural land planning should coordinate the relationship between the production function socialization of rural housing land and the commercialization of rural space, and boost the revitalization of rural industry.

Land consolidation structure reflects land consolidation function, and studies about its spatio-temporal change and driving mechanism can serve for regional management and control land consolidation. At present, the analysis of regional differences, time changes, and driving factors of land consolidation type structure change is relatively lacking. Based on the data of provincial acceptance projects from 2000 to 2014, this paper analyzes the spatio-temporal change of rural land consolidation type structure in China, discusses the impact of relevant policies, and identifies the socio-economic driving factors in key regions by employing correlation analysis and the PLSR (partial least squares regression) method. The results showed that from 2000 to 2014, the proportional increase of land arrangement in China was significantly correlated with the proportional decrease of land reclamation (R² = 0.93), and the proportional decrease of land development (R² = 0.99) showed an obvious co-evolution pattern of increase and decrease; TI_LC (The area of land development/The area of land arrangement) decreased from 2.14 to 0.91 in 2002–2003. Since 2003, the dominant type of land consolidation in China has gradually changed from land development to land arrangement. However, the proportion of land development in QT (Qinghai-Tibet), JY (Jin-Yu), and FGH (Fujian-Guangdong-Hainan) areas is still more than 40%; the change of land consolidation type structure was influenced by policies, social and economic factors, such as urbanization rate, fixed assets investment, industrial proportion, and population density, and the regional difference was significant: the eastern section (JZS, Jiangsu-Zhejiang-Shanghai) is the industry proportion, the central area (HHAJ, Hunan-Hubei-Anhui-Jiangxi) is grain production and fixed assets investment, the western region (NW, Northwest China) has the urbanization rate, grain production, population density, and fixed assets investment. Land consolidation structure should be configured differentially in each region based on the identification of regional function orientation and comprehensive consideration of regional resource endowment and development needs and directions to improve the efficiency of land consolidation.

The characteristic style of rural houses is an important manifestation of the historical and cultural values of rural areas and is the key focus of the implementation of the strategy for the construction of beautiful China and the revitalization of rural areas. Taking 17 villages in the Rongcheng of Shandong as an example, this article integrated multidimensional data, including geospatial data, survey data and socio-economic data, and constructed a suitable index system to evaluate the characteristic style of coastal rural houses in 2018 and put forward the characteristic style regionalization of coastal rural houses. The results show that the characteristic style of coastal rural houses can be measured by the overall village environment, coastal architectural value and traditional folk culture, among which the coastal architectural value is the most critical. Two villages scored over 60 points in the comprehensive evaluation, namely the Dongchu Island village and Dazhuang Xujia Community. Different dominant characteristic styles of rural houses were identified according to single-factor evaluation. Based on the evaluation results and factors such as location, nature, social economy and the status quo of protection and development management, characteristic styles of rural houses in the research area can be divided into four continuous areas: historical and cultural characteristics, folk customs and industrial development characteristics, natural scenery characteristics and folk customs characteristics. Combined with regional positioning and development planning, the construction direction of different regional types was defined, and then the protection and improvement measures of rural residential features were put forward. This study not only provides a certain basis for the evaluation, construction and protection of the characteristic features of coastal rural dwellings in Rongcheng City but also provides guidance for the implementation of rural construction planning.

Reasonable resource potential calculation is the basic premise for the country to formulate planning and carry out rural housing land consolidation, which can deepen the research on the economical and intensive use of rural construction land. This paper evaluates farmers’ area demands of rural housing land by using the consumption utility function, analyzes the spatial pattern characteristics of demand and potential, and puts forward suggestions for the resource optimization of rural housing land based on the survey data of 613 farmers and land use data in the Pinggu District of Beijing in 2005 and 2018. Research shows that the utilities of life, production, and the ecological are carried and measured by the corresponding internal land-use structure of rural housing land. The proportion of life land area was the largest, and the life and production land area decreased from plain to mountain, from 119.76 m² to 89.07 m² and from 44.87 m² to 32.85 m², respectively. The average area potential is 395.64 m² and the change range is −30.35–1413.75 m², which is basically in accordance with the normal distribution. The area potential can be divided into five grades, which are expressed by I, II, III, IV, and V in order of potential from small to large by using the natural fracture method. The utility needed should be enhanced and expanded, and the redundant utility should be removed and socialized in the village. The resource optimization and allocation of rural housing land should be promoted according to the idea of regionalization and classification. It provides scientific support for the reform of rural housing land.