This study explored the impact of environmental restorative perception (ERP) on loyalty through place attachment and healthy image within organic agriculture. The visitors to organic agritourism in Hualien County and Taitung of Taiwan were taken as samples and 410 valid questionnaires were collected. LISREL 8.52 and regression analysis were adopted to explore the relationship among different variables. It was found that ERP is helpful for raising place attachment, healthy image, and loyalty to tourist destinations, and the non-toxic and organic sustainable environment created in organic agritourism has a restorative perception that can be used to attract tourists improving their health through travels, contributing to the transition of rural tourism to wellness tourism.

The purpose of this study is to explore the influence path of organic agricultural landscape on tourists’ pro-environment behavior and loyalty, and put forward suggestions for realizing sustainable tourism of organic agriculture. The M-R model was employed to construct an integrated model of the influence of consumer landscape on pro-environment behavior and loyalty in organic agricultural tourism. The research framework and questionnaire design were constructed on the basis of literature review and 417 valid questionnaires which were collected from tourists in Eastern Taiwan (Hualien and Taidong). SPSS was employed to analyze the reliability and validity of the questionnaire and LISREL software was used to identify the influence path between variables. The results showed that: 1. The tourists’ cognition of consumer landscape will positively affect the environmental intimacy and environmental identity. 2. Tourists’ environmental intimacy and environmental identity will increase their pro-environmental behavior. 3. Tourists’ pro-environment behavior has a positive impact on their loyalty to organic agricultural tourism. The results show that organic agricultural tourism can stimulate tourists to understand the significance, importance and multiple values of the environment, and increase the intimacy and identity of tourists to the environment, which has a great effect on pro-environment behavior and loyalty. At the same time, it also shows that organic agricultural tourism is a sustainable tourism mode, which is worth promoting.

This study was intended to investigate the online behavior of Taiwan’s Net Generation (born between 1977 and 1997) based on Dentsu’s AISAS (Attention-Interest-Search-Action-Share) model. A conceptual framework and several hypotheses were developed and tested. A questionnaire survey was conducted in Taiwan in 2018 with 338 valid responses being received. The data were analyzed through linear regression analysis with learning and growth set as the dependent variable. Information search was the key action variable and especially during travel. Attention and interest had significant indirect influences on actions, which impacted sharing, learning, and growth. Learning and growth and action increased sharing. Post-travel sharing stimulated attention and was a catalyst for another cycle of AISAS. This research intended to fill a gap in the literature by examining the relationships among stages in the online purchase and consumption of travel products and services.

This study mainly investigated the factors affecting the business model innovation of small and micro travel agencies (SMTAs) in the Internet+ era. Based on a literature review, six hypotheses were proposed. To identify the influencing factors, the questionnaire, which was developed from previous studies, was distributed and 130 valid questionnaires were identified. Linear regression was used to test the hypotheses and further verify the relationship between each factor and the four dimensions of business model innovation. The results revealed that: 1. Organizational learning ability, consumer demand, entrepreneurial spirit, and website performance have significant effects on the business model innovation of SMTAs in the Internet+ era; 2. Organizational learning ability; consumer demand, and technological development were discovered to have positive effects on the value proposition innovation of SMTAs; 3. Consumer demand, entrepreneurial spirit, and organizational learning ability have positive effects on the value maintenance innovation of SMTAs; 4. Organizational learning ability and consumer demand have positive effects on the value network innovation of SMTAs; 5. Finally, organizational learning ability, website performance, and consumer demand have positive effects on the value realization innovation of SMTAs. These results can serve as the foundation for future relevant research and as a reference for SMTAs and related industry practitioners in their future management.

This study aimed to find the spatiotemporal evolution rules of the leisure consumption of urban residents in China. Based on the measurement of the marginal propensity of leisure consumption for urban residents over the past 20 years, a mixed regression of leisure consumption and disposable income showed that, the growth rates of education, culture, entertainment, transportation, communication, and healthcare large, and these growth trends remain obvious. The coefficient of variation of leisure consumption shows that, transportation and communication consumptions differ among regions. The differences in education, culture, and entertainment consumption have rapidly converged. The spatial correlation analysis of the Moran index showed that, the regional association degree of leisure consumption is not obvious, but there is a clear mutual pull regarding education, culture and entertainment consumptions. Based on the results, suggestions were proposed to further expand the leisure consumption needs of residents, so as to achieve sustainable and sound development of residents’ leisure.