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Dr. Ching-Cheng Shen
Graduate Institute of Tourism Management, National Kaohsiung University of Hospitality and Tourism

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0 tourism and sustainability
0 Tourism management
0 Tourism and Technology
0 Tourism and residents
0 tourism and consumer culture

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Journal article
Published: 04 March 2021 in Sustainability
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This study was intended to investigate the online behavior of Taiwan’s Net Generation (born between 1977 and 1997) based on Dentsu’s AISAS (Attention-Interest-Search-Action-Share) model. A conceptual framework and several hypotheses were developed and tested. A questionnaire survey was conducted in Taiwan in 2018 with 338 valid responses being received. The data were analyzed through linear regression analysis with learning and growth set as the dependent variable. Information search was the key action variable and especially during travel. Attention and interest had significant indirect influences on actions, which impacted sharing, learning, and growth. Learning and growth and action increased sharing. Post-travel sharing stimulated attention and was a catalyst for another cycle of AISAS. This research intended to fill a gap in the literature by examining the relationships among stages in the online purchase and consumption of travel products and services.

ACS Style

Lin-Lin Xue; Ching-Cheng Shen; Alastair Morrison; Li-Wen Kuo. Online Tourist Behavior of the Net Generation: An Empirical Analysis in Taiwan Based on the AISAS Model. Sustainability 2021, 13, 2781 .

AMA Style

Lin-Lin Xue, Ching-Cheng Shen, Alastair Morrison, Li-Wen Kuo. Online Tourist Behavior of the Net Generation: An Empirical Analysis in Taiwan Based on the AISAS Model. Sustainability. 2021; 13 (5):2781.

Chicago/Turabian Style

Lin-Lin Xue; Ching-Cheng Shen; Alastair Morrison; Li-Wen Kuo. 2021. "Online Tourist Behavior of the Net Generation: An Empirical Analysis in Taiwan Based on the AISAS Model." Sustainability 13, no. 5: 2781.

Journal article
Published: 04 August 2020 in Sustainability
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The purpose of this study is to explore the influence path of organic agricultural landscape on tourists’ pro-environment behavior and loyalty, and put forward suggestions for realizing sustainable tourism of organic agriculture. The M-R model was employed to construct an integrated model of the influence of consumer landscape on pro-environment behavior and loyalty in organic agricultural tourism. The research framework and questionnaire design were constructed on the basis of literature review and 417 valid questionnaires which were collected from tourists in Eastern Taiwan (Hualien and Taidong). SPSS was employed to analyze the reliability and validity of the questionnaire and LISREL software was used to identify the influence path between variables. The results showed that: 1. The tourists’ cognition of consumer landscape will positively affect the environmental intimacy and environmental identity. 2. Tourists’ environmental intimacy and environmental identity will increase their pro-environmental behavior. 3. Tourists’ pro-environment behavior has a positive impact on their loyalty to organic agricultural tourism. The results show that organic agricultural tourism can stimulate tourists to understand the significance, importance and multiple values of the environment, and increase the intimacy and identity of tourists to the environment, which has a great effect on pro-environment behavior and loyalty. At the same time, it also shows that organic agricultural tourism is a sustainable tourism mode, which is worth promoting.

ACS Style

Lin-Lin Xue; Yen-Rung Chang; Ching-Cheng Shen. The Sustainable Development of Organic Agriculture-Tourism: The Role of Consumer Landscape and Pro-Environment Behavior. Sustainability 2020, 12, 6264 .

AMA Style

Lin-Lin Xue, Yen-Rung Chang, Ching-Cheng Shen. The Sustainable Development of Organic Agriculture-Tourism: The Role of Consumer Landscape and Pro-Environment Behavior. Sustainability. 2020; 12 (15):6264.

Chicago/Turabian Style

Lin-Lin Xue; Yen-Rung Chang; Ching-Cheng Shen. 2020. "The Sustainable Development of Organic Agriculture-Tourism: The Role of Consumer Landscape and Pro-Environment Behavior." Sustainability 12, no. 15: 6264.

Journal article
Published: 26 September 2019 in Sustainability
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This study mainly investigated the factors affecting the business model innovation of small and micro travel agencies (SMTAs) in the Internet+ era. Based on a literature review, six hypotheses were proposed. To identify the influencing factors, the questionnaire, which was developed from previous studies, was distributed and 130 valid questionnaires were identified. Linear regression was used to test the hypotheses and further verify the relationship between each factor and the four dimensions of business model innovation. The results revealed that: 1. Organizational learning ability, consumer demand, entrepreneurial spirit, and website performance have significant effects on the business model innovation of SMTAs in the Internet+ era; 2. Organizational learning ability; consumer demand, and technological development were discovered to have positive effects on the value proposition innovation of SMTAs; 3. Consumer demand, entrepreneurial spirit, and organizational learning ability have positive effects on the value maintenance innovation of SMTAs; 4. Organizational learning ability and consumer demand have positive effects on the value network innovation of SMTAs; 5. Finally, organizational learning ability, website performance, and consumer demand have positive effects on the value realization innovation of SMTAs. These results can serve as the foundation for future relevant research and as a reference for SMTAs and related industry practitioners in their future management.

ACS Style

Lin-Lin Xue; Ching-Cheng Shen; Chun-Nan Lin; Kun-Lin Hsieh. Factors Affecting the Business Model Innovation Employed by Small and Micro Travel Agencies in the Internet+ Era. Sustainability 2019, 11, 5322 .

AMA Style

Lin-Lin Xue, Ching-Cheng Shen, Chun-Nan Lin, Kun-Lin Hsieh. Factors Affecting the Business Model Innovation Employed by Small and Micro Travel Agencies in the Internet+ Era. Sustainability. 2019; 11 (19):5322.

Chicago/Turabian Style

Lin-Lin Xue; Ching-Cheng Shen; Chun-Nan Lin; Kun-Lin Hsieh. 2019. "Factors Affecting the Business Model Innovation Employed by Small and Micro Travel Agencies in the Internet+ Era." Sustainability 11, no. 19: 5322.