Materialistic lifestyle, along with the increase in the world’s population, is leading to unlimited hyper-consumption due to raising the global demand for services and goods. Marketing strategies can be acclimatized to offer more viably to the vital segment of buyers by engaging e-mavens, their antecedents of big five personality traits, frugality, and sustainable consumption behavior are needed to comprehend. The study assessed the novel endeavor to exhibit a potential relationship among the big five, e-mavenism, frugality, and sustainable consumption behavior in social networking sites. This body of knowledge adds to comprehend sustainable consumption behavior and fills many gaps by using data from a sample (n = 387) of social networking sites users from China. Causal modeling technique (SEM) is affianced to evaluate the study hypotheses. The data from an online survey disclose a positive association of agreeableness, conscientiousness, extraversion, neuroticism, and openness to experience with e-mavenism. The results affirm that e-mavenism is positively correlated with frugality. Moreover, frugality is vital in the growth of sustainable consumption behavior as well. Eventually, e-mavenism positively influences sustainable consumption behavior. These results enhance understanding of sustainable consumption behavior and provide an opportunity that marketing managers may apply these constructs into their strategies to achieve competitive advantage.

This case study focuses on how economic, social and environmental factors synergize for sustainable development, and relates to fundamental speculations, looking to unclutter a query-encompassing view of the China Pakistan Economic Corridor (CPEC). This study is explanatory in nature, and identifies, recognizes, and discusses the social dispositions and fundamental sustainability dimensions related to sustainable development. Three fundamental sustainability dimensions—economic, social and environmental—are incorporated in connection with the CPEC to explore sustainable development. We submit an inclusive viewpoint of the CPEC, towards the sustainable development of economies, from neighborhoods to nations. This explanatory case reveals a momentous sprouting tie between China and Pakistan. For sustainable development in the global context, more meaningful paradigms are needed to be developed. Socio-economic diversity and strategic importance have highlighted a joint perspective and are emerging as novel ways of directing business enterprises to enter the Asian markets, thus contributing to the development and exploitation of operational economic opportunities, leading to competition for the global business market. This study integrates sustainability in connection with the scenario of the CPEC and provides a plethora of understanding.

Social network site usage has grown to be a worldwide trend. These sites facilitate online contact between individuals having similar concerns. The speedy and extensive usage of such sites has affirmed their perception and positioning in the minds of users. This research adds to our consideration by empirically exploring determinants affecting users’ acceptance of such sites. A HUMP model has been introduced to evaluate the effect of hedonic (perceived playfulness), utilitarian (perceived usefulness) e-mavenism, polychronicity, and perceived ease of use on the intention to use and thus actual use of social networking sites. The causal modeling technique is used to study the outline of associations amid the projected model constructs and to analytically evaluate the research propositions. All the conjectured factors possess a considerable unswerving sway on the intention to use, with e-mavenism and polychronicity, the robust indicators.