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Putrajaya is facing an increasing number of private car ownership and its usage. Integrated transportation infrastructure connecting the city with suburban areas and comparatively low-cost housing schemes are at the fringes of Putrajaya City. It creates a discrepancy between housing and employment attentiveness. Due to the attractiveness of jobs in the city centre, commuters’ travelling pattern is morning/evening peak hours, and it leads to traffic congestion on a few major artilleries leading to and from the city. In contrast, Putrajaya was designed to achieve a 70:30 modal split ratio. This policy was introduced to target 70% of the commuters towards a sustainable mode of transport as their mode choice. Currently, congestion in Putrajaya is due to the use of single-occupant vehicles (SOV). The SOV users cannot be convinced to use the park-and-ride services (P&RS) without understanding their travel behaviors. Therefore, the mode choice models (MCM) were developed through binary logit regression (BLR) approaches to determine the factors that influence the SOV travelers’ decisions to adopt the P&RS. As a result, several factors, which included the socio-demographic factors, travel time, travel expenses, environmental protection, avoiding stress, parking problems, vehicles sharing, and traveling directly, were found to be significant and will promote green development. Furthermore, the quality of the developed mode choice model was validated through the training and testing approach of logistic regression. Ultimately, this study can help stakeholders to encourage SOV users towards P&RS by overcoming these factors.
Irfan Memon; Noman Sahito; Saima Kalwar; Jinsoo Hwang; Madzlan Napiah; Muhammad Zaly Shah. Choice Modelling of a Car Traveler towards Park-and-Ride Services in Putrajaya to Create Green Development. Sustainability 2021, 13, 7869 .
AMA StyleIrfan Memon, Noman Sahito, Saima Kalwar, Jinsoo Hwang, Madzlan Napiah, Muhammad Zaly Shah. Choice Modelling of a Car Traveler towards Park-and-Ride Services in Putrajaya to Create Green Development. Sustainability. 2021; 13 (14):7869.
Chicago/Turabian StyleIrfan Memon; Noman Sahito; Saima Kalwar; Jinsoo Hwang; Madzlan Napiah; Muhammad Zaly Shah. 2021. "Choice Modelling of a Car Traveler towards Park-and-Ride Services in Putrajaya to Create Green Development." Sustainability 13, no. 14: 7869.
In the context of career development and professional growth, people use their skills and seek several tactics in order to obtain favors from their seniors. This study seeks to explore employees' ingratiatory behavior, which is the employee's helping behavior and the supervisors' ratings of the employee's task performance, with respect to the employee’’ gender. This study employed a one-way analysis of variance (ANOVA) to test the hypotheses, which were based on the data collected from 248 restaurants in Pakistan. The results demonstrated that the differences in the employee's ingratiatory behavior was statistically insignificant. In addition, the results also showed that the difference in the employee's helping behavior was statistically significant. The empirical findings of the study highlight the gender differences regarding how employees ingratiate themselves and the employee performance, and the effects of these types of tactics based on the gender differences are explained. This study discusses guidelines for policy makers and practitioners with reference to employee performance-based ingratiation behavior, the helping behavior of the employees, and the supervisors' rating of the employees' performance.
Muhammad Ali Asadullah; Muhammad Zia Ul Haq; Karim Wahba; Sadiq Hashmi; Heather (Markham) Kim; Jinsoo Hwang. Gender differences and employee performance: Evidence from the restaurant industry. Journal of Hospitality and Tourism Management 2021, 48, 248 -255.
AMA StyleMuhammad Ali Asadullah, Muhammad Zia Ul Haq, Karim Wahba, Sadiq Hashmi, Heather (Markham) Kim, Jinsoo Hwang. Gender differences and employee performance: Evidence from the restaurant industry. Journal of Hospitality and Tourism Management. 2021; 48 ():248-255.
Chicago/Turabian StyleMuhammad Ali Asadullah; Muhammad Zia Ul Haq; Karim Wahba; Sadiq Hashmi; Heather (Markham) Kim; Jinsoo Hwang. 2021. "Gender differences and employee performance: Evidence from the restaurant industry." Journal of Hospitality and Tourism Management 48, no. : 248-255.
Edible insects deserve increased attention as green food source in today’s society and more restaurants embrace them to promote sustainable consumption behavior. This study was design to explore how consumers’ behavioral intentions to use edible insect restaurants were formed based on the theory of planned behavior (TPB) model. Furthermore, the study attempted to deepen TPB by including the moderating role of product knowledge. A total of 440 samples were collected by online survey in South Korea, and the results of structural equation modeling found that all of the hypotheses have been statistically accepted. Additionally, the results of multiple group analysis indicated that product knowledge moderated the link between subjective norm and behavioral intentions. On a basis of the analysis results, we provided significant theoretical implications and practical implications how to increase future sustainable food consumption intention.
Jinsoo Hwang; Jinkyung-Jenny Kim. Edible Insects: How to Increase the Sustainable Consumption Behavior among Restaurant Consumers. International Journal of Environmental Research and Public Health 2021, 18, 6520 .
AMA StyleJinsoo Hwang, Jinkyung-Jenny Kim. Edible Insects: How to Increase the Sustainable Consumption Behavior among Restaurant Consumers. International Journal of Environmental Research and Public Health. 2021; 18 (12):6520.
Chicago/Turabian StyleJinsoo Hwang; Jinkyung-Jenny Kim. 2021. "Edible Insects: How to Increase the Sustainable Consumption Behavior among Restaurant Consumers." International Journal of Environmental Research and Public Health 18, no. 12: 6520.
There is a scarcity of literature involving studies about the effect of risk management on the relationship between corporate governance and a firm’s financial performance, especially in emerging markets. The study fills this gap and adds to the existing literature by investigating whether risk management acts as a mediator between corporate governance and the firm’s financial performance. This study found that risk management partially mediates the relationship between board size and financial performance. Our results further indicate that risk management acts as a partial mediator between foreign ownership and financial performance.
Hania Rehman; Muhammad Ramzan; Muhammad Haq; Jinsoo Hwang; Kyoung-Bae Kim. Risk Management in Corporate Governance Framework. Sustainability 2021, 13, 5015 .
AMA StyleHania Rehman, Muhammad Ramzan, Muhammad Haq, Jinsoo Hwang, Kyoung-Bae Kim. Risk Management in Corporate Governance Framework. Sustainability. 2021; 13 (9):5015.
Chicago/Turabian StyleHania Rehman; Muhammad Ramzan; Muhammad Haq; Jinsoo Hwang; Kyoung-Bae Kim. 2021. "Risk Management in Corporate Governance Framework." Sustainability 13, no. 9: 5015.
This study sought to identify the importance of motivated consumer innovativeness through the moderating role of the COVID-19 outbreak in the context of drone food delivery services. The data were collected from the different periods that are before and after the COVID-19 outbreak, respectively. The structural equation modeling analysis showed that three sub-dimensions of motivated consumer innovativeness, such as functional, hedonic, and social motivations, positively affected attitude toward drone food delivery services. In addition, the attitude had a positive influence on intentions to use the services. Furthermore, the outbreak of COVID-19 moderated the relationship between functional motivation and attitude.
Jinsoo Hwang; Ja Young Choe; Young Gin Choi; Jinkyung Jenny Kim. A comparative study on the motivated consumer innovativeness of drone food delivery services before and after the outbreak of COVID-19. Journal of Travel & Tourism Marketing 2021, 38, 368 -382.
AMA StyleJinsoo Hwang, Ja Young Choe, Young Gin Choi, Jinkyung Jenny Kim. A comparative study on the motivated consumer innovativeness of drone food delivery services before and after the outbreak of COVID-19. Journal of Travel & Tourism Marketing. 2021; 38 (4):368-382.
Chicago/Turabian StyleJinsoo Hwang; Ja Young Choe; Young Gin Choi; Jinkyung Jenny Kim. 2021. "A comparative study on the motivated consumer innovativeness of drone food delivery services before and after the outbreak of COVID-19." Journal of Travel & Tourism Marketing 38, no. 4: 368-382.
In a restaurant industry, dysfunctional customer behavior damages customer-contact service employees’ mental health which may lead to employee defection. This study examined the effects of dysfunctional customer behavior on service employees’ service sabotage which is a mechanisms for protecting themselves from outside pressures. Additionally, it determined if emotional exhaustion plays a mediating role in the relationship between dysfunctional customer behavior and employees’ service sabotage and verified the moderating role of social support. The proposed model was tested empirically using the data from 329 restaurant customer-contact service employees in South Korea. The results indicated that dysfunctional customer behavior increased the incidence of employees’ service sabotage. Moreover, emotional exhaustion was a significant mediator in the link from dysfunctional customer behavior to employees’ service sabotage. In addition, social support moderated the effects of dysfunctional customer behavior on service sabotage. This study provides insights into the effects of dysfunctional customer behavior and methods of supporting employees socially.
Jinsoo Hwang; Yekyoung Yoo; Insin Kim. Dysfunctional Customer Behavior, Employee Service Sabotage, and Sustainability: Can Social Support Make a Difference? International Journal of Environmental Research and Public Health 2021, 18, 3628 .
AMA StyleJinsoo Hwang, Yekyoung Yoo, Insin Kim. Dysfunctional Customer Behavior, Employee Service Sabotage, and Sustainability: Can Social Support Make a Difference? International Journal of Environmental Research and Public Health. 2021; 18 (7):3628.
Chicago/Turabian StyleJinsoo Hwang; Yekyoung Yoo; Insin Kim. 2021. "Dysfunctional Customer Behavior, Employee Service Sabotage, and Sustainability: Can Social Support Make a Difference?" International Journal of Environmental Research and Public Health 18, no. 7: 3628.
(1) Background: Emotional intelligence plays a critical role in one’s socialization and psychological adjustment. The current study is an attempt to obtain a comparative analysis of the emotional intelligence among the cricketers that are blind or suffer from visual impairment. The major objective of the study is to measure the emotional intelligence of visually impaired athletes along with the influence of their physical activities and demographic variables. (2) Methods: The employed survey method, with a descriptive research design, was based on a selective purpose sample of 220, which included a mean age of 28.38 years and an age range from 18 to 40 years, visually impaired cricketers, and non-cricketers from Punjab. The selective individuals completely provided their demographic information by filling out two forms, which included the short-form trait emotional intelligence questionnaire (TEIQue-SF) and the international physical activity questionnaire (IPAQ-SF). (3) Results: There is a significant relationship with emotional intelligence among the cricketers that are blind or suffer from visual impairment. Furthermore, the demographic variables had a significant impact on emotional intelligence (EI). Based on these findings, this study suggests administering a longitudinal study of visually impaired athletes in future research. In addition, different statistical populations of visually impaired athletes can be studied in order to compare their emotional intelligence with other psychological variables.
Sarmad Hussain; Asif Ali; Young Choi; Jinsoo Hwang. Assessing the Difference of Emotional Intelligence among Visually Impaired, Blind Cricketers, and Non-Cricketers. Sustainability 2021, 13, 2955 .
AMA StyleSarmad Hussain, Asif Ali, Young Choi, Jinsoo Hwang. Assessing the Difference of Emotional Intelligence among Visually Impaired, Blind Cricketers, and Non-Cricketers. Sustainability. 2021; 13 (5):2955.
Chicago/Turabian StyleSarmad Hussain; Asif Ali; Young Choi; Jinsoo Hwang. 2021. "Assessing the Difference of Emotional Intelligence among Visually Impaired, Blind Cricketers, and Non-Cricketers." Sustainability 13, no. 5: 2955.
This study examined the antecedents and consequences of rapport between customers and salespersons in the context of duty-free shops. Specifically, this study proposed six sub-dimensions of service-dominant orientation (i.e., relational, ethical, individuated, empowered, concerted, and developmental interactions). These dimensions have a positive influence on rapport. In addition, rapport is hypothesized to aid in the formation of customer satisfaction and brand preference, which in turn positively affects word-of-mouth communications. Data were collected from 649 Chinese shoppers who have purchased a product in a Korean duty-free shop. In addition, this study employed confirmatory factor analysis to check the adequacy of the measurement items and structural equation modeling to test 11 hypotheses. Data analysis results indicated that five sub-dimensions of service-dominant orientation, excluding individuated interaction, play an important role in the formation of rapport. Furthermore, rapport has a positive effect on customer satisfaction and brand preference, which in turn positively affects word-of-mouth communications. The findings of this study offer valuable insights for managers of duty-free stores into the most effective methods for managing their operations and providing an appropriate blend of products. Furthermore, this paper contributes to theoretical understanding in this area by improving the acceptability of a commonly believed shopper behavior model.
Jinsoo Hwang; Kwang-Woo Lee; Seongseop Kim. The Antecedents and Consequences of Rapport between Customers and Salespersons in the Tourism Industry. Sustainability 2021, 13, 2783 .
AMA StyleJinsoo Hwang, Kwang-Woo Lee, Seongseop Kim. The Antecedents and Consequences of Rapport between Customers and Salespersons in the Tourism Industry. Sustainability. 2021; 13 (5):2783.
Chicago/Turabian StyleJinsoo Hwang; Kwang-Woo Lee; Seongseop Kim. 2021. "The Antecedents and Consequences of Rapport between Customers and Salespersons in the Tourism Industry." Sustainability 13, no. 5: 2783.
This study analyzed the psychological benefits of environmentally friendly edible insect restaurants, by proposing that three subdimensions of psychological benefits positively affect attitude. Attitude was hypothesized to play an important role in the formation of desire and two subdimensions of behavioral intentions: intentions to use and willingness to pay more. A research model was verified using responses from 419 respondents collected in Korea. Data analysis indicated that (1) warm glow, (2) self-expressive benefits, and (3) nature experiences form attitude and that attitude helps to increase desire, which in turn positively enhances behavioral intentions. The data analysis results supported the importance of the psychological benefits of environmentally friendly edible insect restaurants.
Jinsoo Hwang; Hyunjoon Kim. Examining the Importance of Green Food in the Restaurant Industry: Focusing on Behavioral Intentions to Eat Insects. International Journal of Environmental Research and Public Health 2021, 18, 1905 .
AMA StyleJinsoo Hwang, Hyunjoon Kim. Examining the Importance of Green Food in the Restaurant Industry: Focusing on Behavioral Intentions to Eat Insects. International Journal of Environmental Research and Public Health. 2021; 18 (4):1905.
Chicago/Turabian StyleJinsoo Hwang; Hyunjoon Kim. 2021. "Examining the Importance of Green Food in the Restaurant Industry: Focusing on Behavioral Intentions to Eat Insects." International Journal of Environmental Research and Public Health 18, no. 4: 1905.
While drinking beer is an important component of sports event tourists’ ceremonial behaviors, there is surprisingly limited information regarding what features of beer service offerings at professional sporting events are most preferred. Using a sample of sports event tourists attending South Korean professional baseball games, the main purpose of this study is to provide an opportunity for improved knowledge regarding how spectators show their willingness to pay for in-stadium beer services. Applying a discrete choice experiment, we also intend to identify spectators’ heterogeneous preference systems, which vary depending on their levels of everyday alcohol use. Results suggest that respondents place great importance on serving temperatures and waiting time in line for purchasing beer at concession stands. The two drinker groups segmented based on the Alcohol Use Disorders Identification Test scores show different tastes for beer services. Several management implications are discussed to improve in-stadium entertainment and prevent alcohol-fueled misbehaviors.
Seong Ok Lyu; Jinsoo Hwang. A Discrete Choice Experimental Approach to Understand Sports Event Tourists’ In-Stadium Beer Consumption Preferences. Journal of Hospitality & Tourism Research 2021, 45, 1324 -1345.
AMA StyleSeong Ok Lyu, Jinsoo Hwang. A Discrete Choice Experimental Approach to Understand Sports Event Tourists’ In-Stadium Beer Consumption Preferences. Journal of Hospitality & Tourism Research. 2021; 45 (7):1324-1345.
Chicago/Turabian StyleSeong Ok Lyu; Jinsoo Hwang. 2021. "A Discrete Choice Experimental Approach to Understand Sports Event Tourists’ In-Stadium Beer Consumption Preferences." Journal of Hospitality & Tourism Research 45, no. 7: 1324-1345.
This study merged the technology acceptance model (TAM) with the theory of planned behavior (TPB) to examine how to form behavioral intentions in the context of drone food delivery services. The results of data analysis showed that all six hypotheses within the model that merged the TAM and the TPB were statistically supported. In addition, product innovativeness moderated the relationship between the subjective norm and behavioral intentions. In the latter part of this study, implications for the food service industry as well as implications for the tourism industry were presented.
Ja Young Choe; Jinkyung Jenny Kim; Jinsoo Hwang. Innovative marketing strategies for the successful construction of drone food delivery services: Merging TAM with TPB. Journal of Travel & Tourism Marketing 2021, 38, 16 -30.
AMA StyleJa Young Choe, Jinkyung Jenny Kim, Jinsoo Hwang. Innovative marketing strategies for the successful construction of drone food delivery services: Merging TAM with TPB. Journal of Travel & Tourism Marketing. 2021; 38 (1):16-30.
Chicago/Turabian StyleJa Young Choe; Jinkyung Jenny Kim; Jinsoo Hwang. 2021. "Innovative marketing strategies for the successful construction of drone food delivery services: Merging TAM with TPB." Journal of Travel & Tourism Marketing 38, no. 1: 16-30.
Food delivery services using drones have emerged, but there is not much research on it. Thus, this study was designed to examine how to form behavioral intentions based on the concept of expected benefits in the field of drone food delivery services. More specifically, this study proposed the five dimensions of expected benefits, such as compatibility, social influence, convenience, function, and emotion, have a positive influence on image. In addition, it was proposed that image has a positive influence on desire, which in turn positively affects behavioral intentions. Lastly, this study hypothesized the moderating role of gender in this process. To achieve this purpose, 343 responses were collected in South Korea. The data analysis results showed that five dimensions of expected benefits, such as compatibility, social influence, convenience, function, and emotion have a positive influence on image. In addition, the image aids to enhance desire, which in turn positively affects behavioral intentions. Lastly, gender moderated the relationship between desire and behavioral intentions. The important theoretical and practical implications of this study are discussed later in the paper.
Jinsoo Hwang; Hyunjoon Kim. The Effects of Expected Benefits on Image, Desire, and Behavioral Intentions in the Field of Drone Food Delivery Services after the Outbreak of COVID-19. Sustainability 2020, 13, 117 .
AMA StyleJinsoo Hwang, Hyunjoon Kim. The Effects of Expected Benefits on Image, Desire, and Behavioral Intentions in the Field of Drone Food Delivery Services after the Outbreak of COVID-19. Sustainability. 2020; 13 (1):117.
Chicago/Turabian StyleJinsoo Hwang; Hyunjoon Kim. 2020. "The Effects of Expected Benefits on Image, Desire, and Behavioral Intentions in the Field of Drone Food Delivery Services after the Outbreak of COVID-19." Sustainability 13, no. 1: 117.
This study aims to (1) examine whether a hotel's loyalty program is effective in weakening the desire for retaliation and perceived betrayal of high-tiered members after a double deviation and (2) determine which recovery tactic is more effective in attenuating their desire for retaliation and perceived betrayal. Scenario-based studies were conducted to achieve the objectives. The findings of this study suggest that high-tiered members are more likely than nonmembers to suppress their desire for retaliation and perceived betrayal during the transition from a single deviation to a double deviation, advocating the “love-is-forgiving” effect. This study also found that financial compensation and apology moderate perceived betrayal among high-tiered members. By contrast, only financial compensation attenuates perceived betrayal among nonmembers. This study contributes to the literature on loyalty programs and customer coping responses with novel findings on how members and nonmembers respond differently to service failure, failed service recovery, and recovery tactics.
Jin-Soo Lee; Jungkeun Kim; Jinsoo Hwang; Yuanyuan (Gina) Cui. Does love become hate or forgiveness after a double deviation? The case of hotel loyalty program members. Tourism Management 2020, 84, 104279 .
AMA StyleJin-Soo Lee, Jungkeun Kim, Jinsoo Hwang, Yuanyuan (Gina) Cui. Does love become hate or forgiveness after a double deviation? The case of hotel loyalty program members. Tourism Management. 2020; 84 ():104279.
Chicago/Turabian StyleJin-Soo Lee; Jungkeun Kim; Jinsoo Hwang; Yuanyuan (Gina) Cui. 2020. "Does love become hate or forgiveness after a double deviation? The case of hotel loyalty program members." Tourism Management 84, no. : 104279.
The objective of this study is to examine the meaning and role of internal environmental locus of control in the context of an environmentally friendly airline. A total of 319 samples were collected from airline travelers in Korea to evaluate a research model including nine hypotheses. The results showed that three dimensions of internal environmental locus of control, except for environmental activists have a statistically significant effect on attitude towards an environmentally friendly airline. Additionally, the attitude was an important factor in forming desire. Lastly, the influences of desire on intentions to use and word-of-mouth intentions were identified.
Jinsoo Hwang; Jung Kyu Choi. Understanding environmentally friendly airline travelers' internal environmental locus of control and its consequences. Research in Transportation Business & Management 2020, 100612 .
AMA StyleJinsoo Hwang, Jung Kyu Choi. Understanding environmentally friendly airline travelers' internal environmental locus of control and its consequences. Research in Transportation Business & Management. 2020; ():100612.
Chicago/Turabian StyleJinsoo Hwang; Jung Kyu Choi. 2020. "Understanding environmentally friendly airline travelers' internal environmental locus of control and its consequences." Research in Transportation Business & Management , no. : 100612.
This study was designed to identify the significance of drone food delivery services using the moderating role of the outbreak of COVID-19. More specifically, this study proposed that there is a positive relationship between the overall image and the desire. Additionally, it was hypothesized that the desire helps to enhance two types of behavioral intentions, which included word-of-mouth intentions and the willingness to pay more. Lastly, the moderating role of the outbreak of COVID-19 was proposed during this process. Six hypotheses were tested that used 335 samples before the outbreak of COVID-19, and 343 samples were used after the outbreak of COVID-19 in South Korea. The data analysis results indicated that the overall image has a positive influence on the desire, which in turn positively affects the word-of-mouth intentions and the willingness to pay more. Furthermore, this study identified the important moderating role of the outbreak of COVID-19 in the relationship between the desire and the word-of-mouth intentions.
Jinsoo Hwang; Dohyung Kim; Jinkyung Jenny Kim. How to Form Behavioral Intentions in the Field of Drone Food Delivery Services: The Moderating Role of the COVID-19 Outbreak. International Journal of Environmental Research and Public Health 2020, 17, 9117 .
AMA StyleJinsoo Hwang, Dohyung Kim, Jinkyung Jenny Kim. How to Form Behavioral Intentions in the Field of Drone Food Delivery Services: The Moderating Role of the COVID-19 Outbreak. International Journal of Environmental Research and Public Health. 2020; 17 (23):9117.
Chicago/Turabian StyleJinsoo Hwang; Dohyung Kim; Jinkyung Jenny Kim. 2020. "How to Form Behavioral Intentions in the Field of Drone Food Delivery Services: The Moderating Role of the COVID-19 Outbreak." International Journal of Environmental Research and Public Health 17, no. 23: 9117.
This study aims to identify how behavioral intentions are formed in the context of drone food delivery services using the moderating role before and after the outbreak of COVID-19. A conceptual model including eight hypotheses was developed and tested based on the data of two consumer samples, one collected before and the other after the outbreak of COVID-19. The data analysis results showed that perceived innovativeness positively affects attitude. In addition, the attitude, the subjective norm, and perceived behavioral control have a positive influence on behavioral intentions. Lastly, the outbreak of COVID-19 played a moderating role in the relationship between the attitude and behavioral intentions.
Jinkyung Jenny Kim; Insin Kim; Jinsoo Hwang. A change of perceived innovativeness for contactless food delivery services using drones after the outbreak of COVID-19. International Journal of Hospitality Management 2020, 93, 102758 .
AMA StyleJinkyung Jenny Kim, Insin Kim, Jinsoo Hwang. A change of perceived innovativeness for contactless food delivery services using drones after the outbreak of COVID-19. International Journal of Hospitality Management. 2020; 93 ():102758.
Chicago/Turabian StyleJinkyung Jenny Kim; Insin Kim; Jinsoo Hwang. 2020. "A change of perceived innovativeness for contactless food delivery services using drones after the outbreak of COVID-19." International Journal of Hospitality Management 93, no. : 102758.
Although innovative robotic technology plays an important role in the restaurant industry, there is not much research on it. Thus, this study tried to identify how to form behavioral intentions using the concept of perceived innovativeness in the context of robotic restaurants for the first time. A research model comprising 12 hypotheses is evaluated using structural equation modeling based on a sample of 418 subjects in South Korea. The data analysis results show that perceived innovativeness is an important predictor of the customers’ attitude, which in turn has a significant effect on desire. In addition, desire exerts a positive influence on intentions to use and willingness to pay more. Lastly, perceived risk moderates the relationships between (1) desire and intentions to use and (2) desire and willingness to pay more. Based on the above statistical results, important theoretical and managerial implications are presented.
Jinsoo Hwang; Kwang-Woo Lee; Dohyung Kim; Insin Kim. Robotic Restaurant Marketing Strategies in the Era of the Fourth Industrial Revolution: Focusing on Perceived Innovativeness. Sustainability 2020, 12, 9165 .
AMA StyleJinsoo Hwang, Kwang-Woo Lee, Dohyung Kim, Insin Kim. Robotic Restaurant Marketing Strategies in the Era of the Fourth Industrial Revolution: Focusing on Perceived Innovativeness. Sustainability. 2020; 12 (21):9165.
Chicago/Turabian StyleJinsoo Hwang; Kwang-Woo Lee; Dohyung Kim; Insin Kim. 2020. "Robotic Restaurant Marketing Strategies in the Era of the Fourth Industrial Revolution: Focusing on Perceived Innovativeness." Sustainability 12, no. 21: 9165.
This study investigates the importance of consumer innovativeness in the context of drone food delivery services by proposing that eight sub-dimensions of consumer innovativeness (i.e., novelty seeking, eagerness, vigilance, openness, quality experience seeking, hedonic experience seeking, venturesomeness, and social distinctiveness) positively affect attitude toward using drone food delivery services. It was hypothesized that attitude has a positive influence on behavioral intentions, including intentions to use and willingness to pay more. Based on the theoretical relationships, a research model comprising 10 hypotheses are presented and validated by examining a total of 321 samples collected in Korea. Data analysis results indicated that four sub-dimensions of consumer innovativeness, namely, novelty seeking, quality experience seeking, hedonic experience seeking, and social distinctiveness, enhance attitude toward using drone food delivery services. Furthermore, the results showed that attitude plays an important role in the formation of intentions to use and willingness to pay more.
Jinsoo Hwang; Jinkyung Jenny Kim; Kwang-Woo Lee. Investigating consumer innovativeness in the context of drone food delivery services: Its impact on attitude and behavioral intentions. Technological Forecasting and Social Change 2020, 163, 120433 .
AMA StyleJinsoo Hwang, Jinkyung Jenny Kim, Kwang-Woo Lee. Investigating consumer innovativeness in the context of drone food delivery services: Its impact on attitude and behavioral intentions. Technological Forecasting and Social Change. 2020; 163 ():120433.
Chicago/Turabian StyleJinsoo Hwang; Jinkyung Jenny Kim; Kwang-Woo Lee. 2020. "Investigating consumer innovativeness in the context of drone food delivery services: Its impact on attitude and behavioral intentions." Technological Forecasting and Social Change 163, no. : 120433.
Many of the foreign companies operating in China have claimed that they have failed and are constantly deciding on a strategic withdrawal from the Chinese market. We intend to conduct an empirical analysis of Chinese consumers in order to determine the cause of Tesco’s management failure in China. The survey was conducted on those in their 20s or older who had experience shopping at both Tesco and RT-Mart. As a result, a total of 650 copies were distributed to obtain an effective sample of 607 copies, which was used for the analysis. This paper conducted a comparative analysis on Chinese consumers who visited both Tesco and its rival company RT-Mart in China. We found through comparative analysis that Tesco was destined to fail in many areas. It was estimated that RT-Mart was more satisfactory in all factors, including product, location, brand recognition, and employee service.
Kim Woohyoung; Kim Hyun; Jinsoo Hwang. Transnational Corporation’s Failure in China: Focus on Tesco. Sustainability 2020, 12, 7170 .
AMA StyleKim Woohyoung, Kim Hyun, Jinsoo Hwang. Transnational Corporation’s Failure in China: Focus on Tesco. Sustainability. 2020; 12 (17):7170.
Chicago/Turabian StyleKim Woohyoung; Kim Hyun; Jinsoo Hwang. 2020. "Transnational Corporation’s Failure in China: Focus on Tesco." Sustainability 12, no. 17: 7170.
This study was designed to investigate the importance of internal environmental locus of control in the context of edible insect restaurants. More specifically, this study proposed that four sub-dimensions of internal environmental locus of control, such as green consumers, environmental activists, environmental advocates, and recyclers positively affect the image of edible insect restaurants. In addition, it was hypothesized that image helps to enhance behavioral intentions including intentions to use, word-of-mouth intentions, and willingness to pay more. For this, 394 samples were collected in South Korea. The results showed that green consumers, environmental activists, and environmental advocates play an important role in the formation of image of edible insect restaurant. Furthermore, image had a positive influence on intentions to use, word-of-mouth intentions, and willingness to pay more.
Jinsoo Hwang; Ja Young (Jacey) Choe; Jinkyung Jenny Kim. Strategy for enhancing the image of edible insect restaurants: Focus on internal environmental locus of control. Journal of Hospitality and Tourism Management 2020, 45, 48 -57.
AMA StyleJinsoo Hwang, Ja Young (Jacey) Choe, Jinkyung Jenny Kim. Strategy for enhancing the image of edible insect restaurants: Focus on internal environmental locus of control. Journal of Hospitality and Tourism Management. 2020; 45 ():48-57.
Chicago/Turabian StyleJinsoo Hwang; Ja Young (Jacey) Choe; Jinkyung Jenny Kim. 2020. "Strategy for enhancing the image of edible insect restaurants: Focus on internal environmental locus of control." Journal of Hospitality and Tourism Management 45, no. : 48-57.