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Focusing on an Interdisciplinary Project (IP) involving Higher Education Institutions from Portugal (School of Hospitality and Tourism – Polytechnic Institute of Porto) and Romania (Faculty of Business – Babeş-Bolyai University), this short paper describes a joint project developed by tourism students attending tourism courses at both institutions. This project, which concentrated on the cities of Porto (Portugal) and Cluj-Napoca (Romania), involved different courses and set out to identify motivations, attitudes and perceptions of generation Z tourists, by collaboratively designing, applying and analyzing a joint questionnaire for each destination. Relying heavily on a technology-mediated, innovative approach that focuses on problem-solving, collaboration and communication skills, this paper draws on literature, field observation and informal feedback to give a general overview of the teaching and learning strategies used throughout the project and describe its implementation. Based on these premises, and taking into account the challenges currently being faced by HEI and the need to further enhance students’ learning experience and promote an articulated development of skills that meet the needs of an increasingly digital workplace, this project provides a practical framework for other initiatives within this scope, thus making a viable and constructive contribution towards educational innovation, particularly in the field of tourism education.
Carla Melo; Sandra Vasconcelos; Dália Liberato; Cândida Silva; Paula Amaral; Adina Letiția Negrușa; Smaranda Adina Cosma; Cristina Fleșeriu. Creating Collaborative Research Opportunities at a Distance: From Porto to Cluj-Napoca. Communications in Computer and Information Science 2021, 380 -388.
AMA StyleCarla Melo, Sandra Vasconcelos, Dália Liberato, Cândida Silva, Paula Amaral, Adina Letiția Negrușa, Smaranda Adina Cosma, Cristina Fleșeriu. Creating Collaborative Research Opportunities at a Distance: From Porto to Cluj-Napoca. Communications in Computer and Information Science. 2021; ():380-388.
Chicago/Turabian StyleCarla Melo; Sandra Vasconcelos; Dália Liberato; Cândida Silva; Paula Amaral; Adina Letiția Negrușa; Smaranda Adina Cosma; Cristina Fleșeriu. 2021. "Creating Collaborative Research Opportunities at a Distance: From Porto to Cluj-Napoca." Communications in Computer and Information Science , no. : 380-388.
The purpose of the current article is to determine the sustainability of international accreditations for business schools. As international accreditations are viewed as a costly process, universities must think if this endeavor could have a positive impact in the long run. From an impact point of view, we look at the intake of students, focusing on the factors that impact the decision of students in their choice of university. We have noticed that these international accreditations are pursued by business schools to increase their outreach and to receive a certification of quality that is recognized overseas. We consider the hypothesis that international accreditation is a key factor in the decision-making process of candidates, and we tested it by applying a questionnaire to 400 business and economics students that are studying in two business schools (Appendix A). From the 400 students that answered the questionnaire, only 199 responses were considered fully answered and proper for our study. Our results show that there is a difference between French and Romanian students in the choice of universities. While both groups agree that internationalization is important, their decisions are based on different elements. Our research is among the few that look both at the student choice and at the impact of the international accreditation on the student numbers.
Cristina Fleșeriu; Florin Sebastian Duma; Ioan Alin Nistor; Dragoș Păun. The Sustainability of International Accreditations and their Impact on Students’ Choices in Selecting the Universities. Sustainability 2020, 12, 6480 .
AMA StyleCristina Fleșeriu, Florin Sebastian Duma, Ioan Alin Nistor, Dragoș Păun. The Sustainability of International Accreditations and their Impact on Students’ Choices in Selecting the Universities. Sustainability. 2020; 12 (16):6480.
Chicago/Turabian StyleCristina Fleșeriu; Florin Sebastian Duma; Ioan Alin Nistor; Dragoș Păun. 2020. "The Sustainability of International Accreditations and their Impact on Students’ Choices in Selecting the Universities." Sustainability 12, no. 16: 6480.
Romanian consumers have started to buy and consume more organic products. Their decision-making process is influenced by multiple variables. The theory of planned behaviour is widely accepted and used to predict behaviours in certain contexts, including the buying of organic food products. Other researchers have identified values that the consumer of organic products hold and that influence their buying behaviour. This study analyses the factors that have an impact on buying intention and behaviour of Romanian organic products from these two perspectives. A proposed model was designed by combining the two frameworks. It was evaluated by using structural equation modelling with the SmartPLS 3 software package (v. 3.2.7, SmartPLS GmbH, Bönningstedt, Germany, 2017). Results confirm the model proposed in the theory of planned behaviour while integrating the relationships of consumer values. Health consciousness was found to have a significant effect both on buying intention as well as on personal attitude. Food safety has a significant effect on buying intention regardless of personal attitude. Environmental concerns, social consciousness, perception of quality and lifestyle although important in personal attitude, do not affect buying intention directly.
Cristina Fleșeriu; Smaranda Adina Cosma; Vlad Bocăneț. Values and Planned Behaviour of the Romanian Organic Food Consumer. Sustainability 2020, 12, 1722 .
AMA StyleCristina Fleșeriu, Smaranda Adina Cosma, Vlad Bocăneț. Values and Planned Behaviour of the Romanian Organic Food Consumer. Sustainability. 2020; 12 (5):1722.
Chicago/Turabian StyleCristina Fleșeriu; Smaranda Adina Cosma; Vlad Bocăneț. 2020. "Values and Planned Behaviour of the Romanian Organic Food Consumer." Sustainability 12, no. 5: 1722.
Measuring patient satisfaction of healthcare service quality represents a significant element of a healthcare’s system (HS) overall evaluation. It is the starting point for creating policies in national healthcare. The purpose of this paper was to evaluate Romanian patients’ perception and satisfaction of the quality of the national HS as a whole and of its components. Exploratory and descriptive research was used. Data were collected through face-to-face interviews with Romanian patients, based on a questionnaire. Out of the 2305 respondents, 83% used the Romanian HS in the past 12 months and 58% of the respondents did not trust the system. The accommodation, food, and other facilities of Romanian hospitals were perceived as being at a low level. One third of the respondents were unsatisfied and very unsatisfied with respect to the overall impression of the Romanian HS. In addition, our research found a statistically significant relationship between confidence in the HS, age, and gender, and also between the overall impression on the HS, age and income.
Smaranda Adina Cosma; Marius Bota; Cristina Fleseriu; Claudiu Morgovan; Mădălina Văleanu; Dan Cosma. Measuring Patients’ Perception and Satisfaction with the Romanian Healthcare System. Sustainability 2020, 12, 1612 .
AMA StyleSmaranda Adina Cosma, Marius Bota, Cristina Fleseriu, Claudiu Morgovan, Mădălina Văleanu, Dan Cosma. Measuring Patients’ Perception and Satisfaction with the Romanian Healthcare System. Sustainability. 2020; 12 (4):1612.
Chicago/Turabian StyleSmaranda Adina Cosma; Marius Bota; Cristina Fleseriu; Claudiu Morgovan; Mădălina Văleanu; Dan Cosma. 2020. "Measuring Patients’ Perception and Satisfaction with the Romanian Healthcare System." Sustainability 12, no. 4: 1612.
Background and Purpose: In a digitally globalized world cross-cultural interaction in social and business environment has become more widespread than ever before. The purpose of this paper is to explore the attitude of Generation Z representatives to different aspects of cross-cultural interaction.Design/Methodology/Approach: We used an online questionnaire to collect data for our study. A sample of 324 young adults from three countries: Germany (n=113/34.9%), Romania (n=107/33.0%) and Ukraine (n=104/32.1%) participated in the online survey. The sample consists of university students aged less than 23 years to match the criteria of being representatives of Generation Z. Different statistical tools were used to check the hypotheses.Results: The results of the study indicate that Generation Z representatives consider cross-cultural communication skills as highly important both in their private and business life. The main motivation factors to work in a multicultural business environment have been identified as well as major barriers for effective cross-cultural interaction.Conclusion: This paper illustrates that Gen Zers are willing to work in a multicultural business environment; moreover it can give them additional motivation. This trend along with ongoing processes of globalization and digitalization fosters further interconnection of countries and regions of the world, making cross-cultural communication and cross-cultural management techniques even more important.
Denys Lifintsev; Cristina Fleseriu; Wanja Wellbrock. A study of the attitude of generation z to cross-cultural interaction in business. Informacijos mokslai 2019, 86, 41 -55.
AMA StyleDenys Lifintsev, Cristina Fleseriu, Wanja Wellbrock. A study of the attitude of generation z to cross-cultural interaction in business. Informacijos mokslai. 2019; 86 ():41-55.
Chicago/Turabian StyleDenys Lifintsev; Cristina Fleseriu; Wanja Wellbrock. 2019. "A study of the attitude of generation z to cross-cultural interaction in business." Informacijos mokslai 86, no. : 41-55.
Smaranda Cosma; Konstantina Zerva; Marius Bota; Cristina Fleseriu. A Study On the Romanians Profile Among Leisure Activities. www.amfiteatrueconomic.ro 2018, 20, 1 .
AMA StyleSmaranda Cosma, Konstantina Zerva, Marius Bota, Cristina Fleseriu. A Study On the Romanians Profile Among Leisure Activities. www.amfiteatrueconomic.ro. 2018; 20 (S12):1.
Chicago/Turabian StyleSmaranda Cosma; Konstantina Zerva; Marius Bota; Cristina Fleseriu. 2018. "A Study On the Romanians Profile Among Leisure Activities." www.amfiteatrueconomic.ro 20, no. S12: 1.
On the Romanian market there are 21 international hotel chains, having 51 hotels. The goal of the research paper is to analyze which are the marketing mix policies and strat-egies used by the hotels, belonging to an international hotel chain on the Romanian market. For this purpose, a descriptive research was implemented through investigation of all the hotels that are part of an international hotel chain. The research reveals that hotels operate by abiding the norms established by contract. The higher the risk, the investment and control are, the more influence the hotel chain has regarding the pricing strategies. Hotels use their own channels but also the parent chain channels. Promo-tion strategy takes into account global, regional and local issues encountered. The ma-jority of the hotels have the possibility to decide some internal elements for their per-sonnel. All the hotels apply norms and standardized procedures regarding the quality of the services. The most expected advantage for a hotel that belongs to an international chain is the visibility at international level.
Adina Cosma Smaranda; Cristina Fleseriu; Marius Bota. CORRELATION BETWEEN THE PENETRATION STRATEGIES AND MARKETING MIX OF INTERNATIONAL HOTEL CHAINS IN ROMANIA. Review of innovation and competitiveness 2016, 2, 79 -96.
AMA StyleAdina Cosma Smaranda, Cristina Fleseriu, Marius Bota. CORRELATION BETWEEN THE PENETRATION STRATEGIES AND MARKETING MIX OF INTERNATIONAL HOTEL CHAINS IN ROMANIA. Review of innovation and competitiveness. 2016; 2 (1):79-96.
Chicago/Turabian StyleAdina Cosma Smaranda; Cristina Fleseriu; Marius Bota. 2016. "CORRELATION BETWEEN THE PENETRATION STRATEGIES AND MARKETING MIX OF INTERNATIONAL HOTEL CHAINS IN ROMANIA." Review of innovation and competitiveness 2, no. 1: 79-96.