Microfibers released by synthetic clothes have a significant negative effect on the environment. Several solutions have been proposed and evaluated for their effectiveness, but studies have failed to address the human-centered aspects of these products. In this research, the possibilities and needs from a consumer perspective for a new filtering system for domestic washing machines were examined. First, a quantitative (questionnaire) and a qualitative (interviews and observations) exploration were done to understand the desired requirements from a user perspective. Next, the acceptance of various existing solutions for microfiber catching was investigated. To verify these requirements, a new concept was designed and evaluated with a questionnaire. The results were analyzed using descriptive statistics. It can be concluded that the problem of microfibers is not well known, and the impact of people’s washing behavior is underestimated. Since microfibers are almost invisible, the effectiveness needed to be proven. Effectiveness is seen as the most important characteristic of a product that captures microfibers, followed by durability. Both factors ensure long-term usage. However, changing washing habits is not evident, and usage should be straightforward and user-friendly to save time, especially considering the new cleaning actions, which should be clear and unambiguous.

Fast fashion, with its focus on cheap clothing and everchanging trends, has an enormous negative environmental and social impact. Despite rising consumer awareness and slow fashion as an emerging trend, many consumers often still rely on fast fashion. This research aims to create insights into why customers keep returning to fast fashion and what is holding them back from buying sustainable fashion. This is done through a quantitative survey (n=521) and qualitative semi-structured interviews (n=9). Based on the findings, opportunities are defined for designers on how, where, and when to intervene, and on which target group to focus. The main obstacles that counter slow fashion are (i) a lack of understandable and clear information, (ii) the price or available budget, and (iii) the importance of social influence. Strategic design interventions should focus on educating eco-conscious and social-conscious customers based on their personal definition of sustainable fashion. By providing in-store information during time of purchase, designers can create new shopping experiences, educate customers using a positive note and build customer relations with the retailer. Further research should extend these insights with retailers' perspectives.

The increasing use of disposable takeaway cups negatively affects the environment due to their non-recyclability and waste. This study investigates the adoption and sustained use of reusable takeaway cups in Belgium, including routines and experience. We did structured interviews (n=58), a survey (n=300), diary studies (n=8) and interviews with baristas (n=8). The findings provide recommendations including clear communication, incentives, and user-friendly cup design. Future research should test interventions and consider regional and cultural variations in sustainable coffee consumption.