News currently spreads rapidly through the internet. Because fake news stories are designed to attract readers, they tend to spread faster. For most readers, detecting fake news can be challenging and such readers usually end up believing that the fake news story is fact. Because fake news can be socially problematic, a model that automatically detects such fake news is required. In this paper, we focus on data-driven automatic fake news detection methods. We first apply the Bidirectional Encoder Representations from Transformers model (BERT) model to detect fake news by analyzing the relationship between the headline and the body text of news. To further improve performance, additional news data are gathered and used to pre-train this model. We determine that the deep-contextualizing nature of BERT is best suited for this task and improves the 0.14 F-score over older state-of-the-art models.

Pre-processing and post-processing are significant aspects of natural language processing (NLP) application software. Pre-processing in neural machine translation (NMT) includes subword tokenization to alleviate the problem of unknown words, parallel corpus filtering that only filters data suitable for training, and data augmentation to ensure that the corpus contains sufficient content. Post-processing includes automatic post editing and the application of various strategies during decoding in the translation process. Most recent NLP researches are based on the Pretrain-Finetuning Approach (PFA). However, when small and medium-sized organizations with insufficient hardware attempt to provide NLP services, throughput and memory problems often occur. These difficulties increase when utilizing PFA to process low-resource languages, as PFA requires large amounts of data, and the data for low-resource languages are often insufficient. Utilizing the current research premise that NMT model performance can be enhanced through various pre-processing and post-processing strategies without changing the model, we applied various decoding strategies to Korean–English NMT, which relies on a low-resource language pair. Through comparative experiments, we proved that translation performance could be enhanced without changes to the model. We experimentally examined how performance changed in response to beam size changes and n-gram blocking, and whether performance was enhanced when a length penalty was applied. The results showed that various decoding strategies enhance the performance and compare well with previous Korean–English NMT approaches. Therefore, the proposed methodology can improve the performance of NMT models, without the use of PFA; this presents a new perspective for improving machine translation performance.

Return on advertising spend (ROAS) refers to the ratio of revenue generated by advertising projects to its expense. It is used to assess the effectiveness of advertising marketing. Several simulation-based controlled experiments, such as geo experiments, have been proposed recently. This refers to calculating ROAS by dividing a geographic region into a control group and a treatment group and comparing the ROAS generated in each group. However, the data collected through these experiments can only be used to analyze previously constructed data, making it difficult to use in an inductive process that predicts future profits or costs. Furthermore, to obtain ROAS for each advertising group, data must be collected under a new experimental setting each time, suggesting that there is a limitation in using previously collected data. Considering these, we present a method for predicting ROAS that does not require controlled experiments in data acquisition and validates its effectiveness through comparative experiments. Specifically, we propose a task deposition method that divides the end-to-end prediction task into the two-stage process: occurrence prediction and occurred ROAS regression. Through comparative experiments, we reveal that these approaches can effectively deal with the advertising data, in which the label is mainly set to zero-label.

The term “Frequently asked questions” (FAQ) refers to a query that is asked repeatedly and produces a manually constructed response. It is one of the most important factors influencing customer repurchase and brand loyalty; thus, most industry domains invest heavily in it. This has led to deep-learning-based retrieval models being studied. However, training a model and creating a database specializing in each industry domain comes at a high cost, especially when using a chatbot-based conversation system, as a large amount of resources must be continuously input for the FAQ system’s maintenance. It is also difficult for small- and medium-sized companies and national institutions to build individualized training data and databases and obtain satisfactory results. As a result, based on the deep learning information retrieval module, we propose a method of returning responses to customer inquiries using only data that can be easily obtained from companies. We hybridize dense embedding and sparse embedding in this work to make it more robust in professional terms, and we propose new functions to adjust the weight ratio and scale the results returned by the two modules.