Alicha Treerotchananon

Dr. Alicha Treerotchananon

Faculty of Mass Communication, Chiang Mai University, Chiang Mai, Thailand
orcid

Research Focus & Metrics

Academic Career Length

1Year (2026-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

View All Publications
6 January 2026 in Acta Psychologica
Verified
Journal Article
Open access
RLRavi Lonkani
Ravi Lonkani
CCChuleeporn Changchit
Chuleeporn Changchit
TPThanu Prasertsoontorn
Thanu Prasertsoontorn
ATAlicha Treerotchananon
Alicha Treerotchananon
Understanding the relationship between psychological states and financial decision-making is crucial for a comprehensive view of investor behavior. This study examines how mood, depression, and trading performance influence forecast bias in stock market predictions. Drawing on fixed-effects regression models applied to panel data collected over three waves spanning nine months, the findings reveal that mood fluctuations and depressive symptoms systematically affect investors' return expectations. Specifically, the results show that investors experiencing a negative mood exhibit less optimistic bias in their forecasts of market returns over both the short term and the long term. Depressive symptoms, however, increase positive forecast bias for the long-term period, possibly reflecting compensatory optimism or altered risk perception during depressive episodes. Additionally, investors with stronger trading performance tend to express more optimistic forecasts, indicating a self-reinforcing bias linked to prior success. These results underscore the impact of emotional and cognitive factors, such as framing effects, overconfidence, and self-serving biases, on financial decision-making.