Dr. Alicha’s expertise focuses on mass communication, film, and communication for social empowerment. Her work takes a multi-disciplinary approach to bridge social values and business through effective communication strategies. With extensive experience in public communication and social mobilization, she has worked with diverse stakeholders, including vulnerable groups, to implement impactful community-based initiatives. Her approach also incorporates interfaith communication, using dialogue to foster understanding and collaboration across different communities. Additionally, her research interests and studies include communication strategies in business contexts, such as investor relations and corporate image management, with a focus on aligning these efforts to promote both organizational success and social sustainability.