Ana Maria da Palma Moreira

Prof. Dr. Ana Maria da Palma Moreira

Faculdade de Ciências e Tecnologia, Universidade Europeia, Lisbon, Lisboa, Portugal
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Research Focus & Metrics

Academic Career Length

9Years (2018-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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3 February 2025 in Administrative Sciences
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Journal Article
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ASAntónio Sacavém
António Sacavém
Andreia de Bem MachadoAndreia de Bem Machado
Andreia de Bem Machado
JSJoão Paulo Rodrigues dos Santos
João Paulo Rodrigues dos Santos
Ana Maria da Palma MoreiraAna Maria da Palma Moreira
Ana Maria da Palma Moreira
Helena Belchior RochaHelena Belchior Rocha
Helena Belchior Rocha
Manuel Luís Au-Yong-OliveiraManuel Luís Au-Yong-Oliveira
Manuel Luís Au-Yong-Oliveira
In the modern digital age, organizations face unprecedented challenges and possibilities while managing the intricacies of digital transformation. Accelerated technological developments, changing customer preferences, heightened competition, and dynamic regulatory environments necessitate companies to synchronize their business goals with technological innovations. Leadership is crucial in steering businesses through changes, requiring a deep understanding of change processes and the capacity to adjust leadership accordingly. This research addresses the central question: How does leadership effectively promote organizational digital transformation? The study examines how leaders can effectively promote the adoption of advanced technologies and the promotion of innovation, by first exploring the nature of digital transformation within organizations and then analyzing the evolving dynamics of leadership in this context. An integrative review of the Web of Science (WoS) and Scopus databases was conducted, using the search terms: “Leadership” and “Digital Transformation”. The findings emphasize that effective leadership is crucial for managing the minutiae of digital transformation, integrating technology into organizational processes to facilitate learning, collaboration, and agility, enabling companies to adapt to market shifts, reduce uncertainty, and enhance decision-making for sustainable growth. By using the right tools and with the right frequency, leaders may develop team cohesion—even at a distance. Attentive digital-age leaders will know how to leverage the right mechanisms, and herein, we hope to give some indication of how that may be achieved, so that digital transformation increases rather than decreases team motivation levels.

30 August 2022 in Information
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Journal Article
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DSDiana Santos
Diana Santos
Manuel Luís Au-Yong-OliveiraManuel Luís Au-Yong-Oliveira
Manuel Luís Au-Yong-Oliveira
Ana Maria da Palma MoreiraAna Maria da Palma Moreira
Ana Maria da Palma Moreira
Fintech has been one of the biggest agents of change in the financial sector worldwide, deserving an in-depth analysis as the aim of this study (including factors leading to its adoption, consequences, etc.). During the COVID-19 pandemic, the financial area and Fintech services allied to technology has increased efficiency, convenience, and security. To better understand this type of service, the research follows a quantitative methodology. The quantitative method included a questionnaire survey of companies that are Fintech customers, totaling 49 valid responses from firms (collected over a three-month period and which involved sending over a thousand emails to numerous companies). The response rate was low due to both the pandemic and the conjuncture with major war, which are generating uncertainty in business. The analysis was based on descriptive statistics, an assessment of the metric qualities of the scales, reliability and an Exploratory Factor Analysis, Pearson correlations and Hypothesis testing. The positive and significant effect of the technological context (perceived convenience, usefulness and effectiveness and perceived safety and trust) and the organizational context (ecological footprint reduction and internal cost reduction) on Fintech service adoption intention was confirmed. Hypothesis Three was partially confirmed since only consumer trends and reputation perception have a positive and significant effect on the intention to adopt Fintech by SMEs. The moderating effect of the environmental context in the relationship between the technological context and the intention to adopt Fintech by SMEs was partially proven, but the same was not verified in the relationship between the organizational context and the intention to adopt Fintech by SMEs. Portugal seems to be on the same adoption path as the rest of the western world, and Fintech services will undoubtedly increase, in a kind of revolution in which the strongest and those able to adapt to the markets and their needs will survive.

23 March 2023 in Administrative Sciences
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Journal Article
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Ana Maria da Palma MoreiraAna Maria da Palma Moreira
Ana Maria da Palma Moreira
TETiago Encarnação
Tiago Encarnação
JVJoão Viseu
João Viseu
Manuel Luís Au-Yong-OliveiraManuel Luís Au-Yong-Oliveira
Manuel Luís Au-Yong-Oliveira
Recent societal changes have brought new challenges to contemporary organisations, e.g., how to properly manage the work-family/family-work dyad and, thus, promote adequate task performance. This paper aimed to study the relationship between conflict (work-family and family-work) and task performance, and whether this relationship was moderated by well-being. Thus, the following hypotheses were formulated: (1) conflict (work-family and family-work) is negatively associated with task performance; (2) conflict (work-family and family-work) is negatively associated with well-being; (3) well-being is positively associated with task performance; and (4) well-being moderates the relationship between conflict (work-family and family-work) and task performance. A total of 596 subjects participated in this study, all employed in Portuguese organisations. The results underlined that only family-work conflict was negatively and significantly associated with task performance. Work-family conflict established a negative and significant relationship with well-being. Well-being was positively and significantly associated with performance and moderated the relationship between conflict (work-family and family-work) and task performance. These results show that organisations should provide employees with situations that promote their well-being, especially in Portugal, where a relationship culture exists (rather than task culture, which is predominant in the USA and Canada, for example) which means that additional and considerable time must be dedicated to personal and family matters for people to fit in and be accepted harmoniously.

28 June 2022 in Emerging Science Journal
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FCFrancisco Cesário
Francisco Cesário
ASAna Sabino
Ana Sabino
Ana Maria da Palma MoreiraAna Maria da Palma Moreira
Ana Maria da Palma Moreira
TATeresa Azevedo
Teresa Azevedo
Based on the 2030 Agenda of the United Nations (UN), where 17 Sustainable Development Goals (SDGs) are identified, the present study aims to (1) propose a measure for the perception of green human resources management practices; (2) investigate its relationship with the employees’ person-organization fit, and (3) analyze the moderating role of personal environmental commitment in the relationship between the perception of green human resources management practices and employees’ person-organization fit. A quantitative and hypothetical-deductive approach was used, and a sample of 204 Portuguese employees responded to an online questionnaire. The results showed (1) that the proposed measure for the perception of green HR practices was adapted to the Portuguese population and showed excellent internal consistency; (2) a significant and positive relationship between perceived green HR practices and person-organization fit; and (3) that this relationship can be moderated by high personal environmental commitment. The study presents novelty and contributes to the existing literature concerning green HR practices by proposing an adapted measure, relating it to person-organization fit, and verifying the moderated role of personal environmental commitment. Thus, the effective implementation of green HRM practices is highlighted to promote positive consequences in the organization and the employees. Doi: 10.28991/ESJ-2022-06-05-02 Full Text: PDF

9 January 2023 in Administrative Sciences
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PMPatricia Martins
Patricia Martins
GNGenerosa Gonçalves Simões do Nascimento
Generosa Gonçalves Simões do Nascimento
Ana Maria da Palma MoreiraAna Maria da Palma Moreira
Ana Maria da Palma Moreira
This research aimed to study the effect of leadership (transformational and transactional) on turnover intentions and whether this relationship is mediated by organisational commitment and moderated by the department of activity. To this end, it was hypothesized that: (1) leadership has a negative and significant association with turnover intentions; (2) leadership has a positive and significant association with affective organisational commitment; (3) organisational commitment has a negative and significant association with turnover intentions; (4) organisational commitment has a mediating effect on the relationship between leadership and turnover intentions; (5) the department to which the employee belongs has a moderating effect on the relationship between leadership and organisational turnover intentions. The sample consists of 477 participants working at the Hospital Professor Doutor Fernando Fonseca (HFF) in Portugal, performing their functions in several departments. This is a quantitative, correlational, and cross-sectional study. The results indicate that transformational leadership has a negative and significant effect on turnover intentions and a positive and significant effect on affective and normative commitment. Transactional leadership negatively and significantly affects all three components of organisational commitment. Affective and normative commitment has a negative and significant effect on turnover intentions. Calculative commitment has a positive and significant effect on turnover intentions. Affective commitment and calculative commitment have a partial mediating effect on the relationship between transformational leadership and organisational turnover intentions. The department to which the employee belongs does not have a moderating effect on the relationship between leadership and turnover intentions. It has been proven that leadership plays an extremely important role in the smooth running of this hospital unit.

11 November 2022 in Sustainability
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Ana Maria da Palma MoreiraAna Maria da Palma Moreira
Ana Maria da Palma Moreira
TETiago Encarnação
Tiago Encarnação
JVJoão Viseu
João Viseu
Maria José SousaMaria José Sousa
Maria José Sousa
The main purpose of this study was to investigate whether work engagement mediates the relationship between job crafting and job performance. To this end, the following hypotheses were formulated: (1) job crafting establishes a positive and significant association with job performance; (2) job establishes a positive and significant association with work engagement; (3) work engagement establishes a positive and significant association with job performance; (4) work engagement mediates the association between job crafting and job performance. The sample was composed of 453 participants working in organisations based in Portugal. The hypotheses formulated in this study were tested by performing simple and multiple linear regressions. The results indicated that only increasing structural job resources and increasing challenging job demands established a positive and significant association with task performance. Increasing structural job resources, increasing social job resources, and increasing challenging job demands established a positive and significant association with citizenship performance and work engagement. Work engagement established a positive and significant association with task performance and citizenship performance. Only a partial mediating effect, through work engagement, was observed on the association between increasing challenging job demands and task performance, and between increasing social job resources and citizenship performance.