Understanding influencer credibility and online advertising and explaining its implications is the basis for analyzing customer purchase behavior. Novelties in digital marketing are visible in the growth of advertising through digital platforms using micro-influencers, compared to the former trend of using celebrities in creating brand awareness with the purpose to reach many customers and influence their buying decisions. The aim of this study is to examine how advertising disclosure (displayed/not displayed) affects influencer credibility, while analyzing influencer type (celebrity/micro-influencer) as a moderator variable underlying this relationship. Further, this paper investigates whether brand awareness mediates the relationship between influencer credibility and purchase intention. The questionnaire was designed and data were collected from 364 respondents using the convenience sampling method on the student population from one Croatian university. Regression analysis was performed to test the set hypothesis in SPSS using the PROCESS approach and independent sample t-test. The findings show: (1) displayed advertising status increases influencers’ credibility, and (2) this relationship is not moderated by influencer type. Moreover, (3) influencer credibility has a positive and significant relationship with purchase intention, and (4) this relationship is mediated through brand awareness. Research results indicate the importance of advertising disclosure and influencer credibility in influencer marketing, since brand awareness created through influencers’ credibility increased by displayed advertising disclosure significantly affects purchase intention of participants.

The supplier selection process is a strategic decision-making process that influences the company’s sustainability. Lately, the sustainability concept has been highlighted as an organization’s source of success and profitability. Therefore, the selection of a sustainable supplier has become an imperative for organizations and is the focus of this manuscript. Suppliers are key stakeholders in the supply chain, and their proper selection is a key factor in a successful and sustainable supply chain. For this reason, it is crucial to determine how and which methods are mostly used by companies when choosing sustainable suppliers with the aim of examining whether the Data Envelopment Analysis (DEA) contributes to the same. This article is the first to present a comprehensive bibliometric analysis of 87 articles dealing with the application of DEA in the sustainable supplier selection in the period 2010–2022, with the application of the keywords “Data Envelopment Analysis”, “Supplier”, and “Sustainable” in Scopus and Web of Science databases. The main goal of this manuscript is to explore the applications of DEA in a sustainable supplier selection and to provide an analysis and visualization of bibliometric data to reveal the annual trends of published articles in this area, the top contributing journals, the most cited papers, the most contributing authors, citations, affiliations, and countries’ analysis, and an in-depth keyword visualization analysis. The findings of this study provide valuable insights and emphasize the ever-growing trend toward the selection of sustainable partners and suppliers in business using DEA methodology. Notably, this work shows the applicability and efficacy of DEA in specialized areas of supply chain management and should contribute to the construction of an overview of the existing literature on DEA studies regarding the process of selection of sustainable suppliers in supply chain management as well as stimulate the interest in the topic. This article gives an overview of a research field that is actually insufficiently explored through the scientific literature and presents a wide area and guidelines for future work.

Today, companies should develop and operate in a sustainable and green society with the least possible negative environmental impact. At the global level, it is necessary to awaken and develop an awareness of the need to accept the concept of sustainable development, thus the application of the Corporate Sustainability Reporting Directive (CSRD) and ESG (environmental, social, and governance) concept. The Corporate Sustainability Reporting Directive (CSRD) is the new EU legislation requiring all large companies to publish regular reports on their environmental and social impact activities. CSRD sets out reporting requirements and obligations for companies and expands existing rules on non-financial reporting. CSRD reporting will help stakeholders (investors, consumers, policymakers, and others) evaluate large companies' non-financial performance. This paper aims to explore the area of ​​sustainability reporting through CSRD reporting and its connection to the ESG concept in today's business world.

In order to meet the needs and requirements of visitors in tourist destinations related to modes of transport, the offer in tourist destinations must satisfy travel habits. The introduction of the MaaS (Mobility as a Service) concept is reflected in the reduction of dependence on private cars. The main objectives of this paper are (1) to explore the MaaS concept, awareness about the concept, its importance and benefits in general and related to tourism in the Republic of Croatia; and (2) to explore the connection between a multimodal mindset about mobility concepts on the very concept of MaaS under the influence of satisfaction using mobility-related applications in tourism. The results of the research confirm a statistically significant relationship between a multimodal mindset (way of thinking) and the MaaS service in the function of tourism, and that relationship is mediated by the satisfaction with the use of mobility-related applications, but also the lack of awareness about the concept itself.

Background: Digital advertising and the amount of money spent on influencer marketing increases every year. Nowadays, it has become one of the most profitable ways to promote products and services and increase a company’s profit through an endorsement on social media networks. Objectives: This paper explores the parallel mediating effect of brand awareness and influencer credibility between sponsorship disclosure and purchase intention among the Generation Z. Methods/Approach: We used a convenience sample method and used regression analysis to test the parallel mediator effect. Results: Findings of the research indicate that the direct influence of sponsorship disclosure on purchase intention is non-significant. However, this relation is significant when mediated by brand awareness and influencer credibility. Conclusions: The contribution of the research adds to the new knowledge in the field of influencer marketing and gives practical implications for brand managers who want to influence customers to buy.