Assistant Professor, Phd, Ivana Martinčević, University North, Trg dr. Žarka Dolinara 1, 48000 Koprivnica, Croatia She finished primary and secondary school in Varaždin. She graduated in 2008 from the Faculty of Economics in Zagreb, majoring in Accounting. At the Faculty of Economics in Zagreb, in 2010 she completed a postgraduate specialist study "Financial Reporting, Auditing, and Analysis". In 2020, she defended her doctoral dissertation at the International Joint Doctoral Study of the University North and the University of Applied Sciences Burgenland (Austria). She works as an assistant professor at University North at Department of Logistics and Sustainable Mobility. She is the author and co-author of more than 100 scientific and professional papers and one of the authors of two university practicums. Recently, she connects her research in the fields of accounting, finance and management with the current topics of ESG and sustainable reporting, thereby contributing to the understanding of the connection between financial reporting and sustainability reporting in the context of sustainable business.