Irena Travar

Dr. Irena Travar

University of La Laguna, San Cristóbal de La Laguna, Spain
orcid

Research Focus & Metrics

Academic Career Length

10Years (2017-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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14 September 2023 in Sustainability
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Vidina Tais Díaz-PadillaVidina Tais Díaz-Padilla
Vidina Tais Díaz-Padilla
Irena TravarIrena Travar
Irena Travar
ZAZamira Acosta-Rubio
Zamira Acosta-Rubio
Eduardo Parra-LopezEduardo Parra-Lopez
Eduardo Parra-Lopez
The pandemic changed the strategic business approach of tourist destinations on a global scale. Given this new scenario, there is a need to implement sustainability strategies that are aligned with economic, social, and environmental aspects to continue competing in the international tourism market. Therefore, identifying these strategies, specific to each destination, is a key variable for tourism competitiveness. To help destination managers, this paper aims to measure tourism competitiveness in terms of sustainability. Using the Rasch model, the analysis confirms that the Sustainable Development Goals (SDGs) represent and, thus, measure tourism competitiveness. In addition, the results obtained show that the countries with the highest socioeconomic development are the most competitive tourist destinations, and the most relevant SDGs for tourism competitiveness are related to prosperity and social guarantees.

1 January 2017 in Glasnik Srpskog Geografskog Drustva
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NTNikola Todorovic
Nikola Todorovic
Irena TravarIrena Travar
Irena Travar
ABAljosa Budovic
Aljosa Budovic
HOLSAT instrument measures tourist satisfaction by comparing tourists' expectations and experience regarding various destination attributes. Destination image influences tourists' expectations, while experience in the destination modifies tourists' image perceptions, creating differences between pre-visit and post-visit images. Based on these relationships, which are theoretically explored in its first part, this study argues that HOLSAT may be used for destination image research. The second part of the study represents a demonstration of how HOLSAT may be used for measurement of both tourist satisfaction and destination image, whereby the research was conducted in Belgrade, a developing urban destination. The city's tourism industry and destination image were severely damaged in the 1990s, whereby they have started to slowly recover since 2000. Based on the results of the conducted survey, satisfactory and unsatisfactory destination attributes were identified, as well as positive and negative components of city's pre-visit destination image. The most important positive components are related to the destination's affordability, while the negative components are related to safety, cleanliness and the arrival station. Modifications of destination image caused by the visit were also identified. The biggest image improvement after the visit was registered in attributes related to safety and the friendliness of the local residents, while the negative modifications related to the public transport were identified as the most important ones.

21 July 2022 in Administrative Sciences
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Irena TravarIrena Travar
Irena Travar
NTNikola Todorović
Nikola Todorović
SPSanja Pavlovic
Sanja Pavlovic
Eduardo Parra-LopezEduardo Parra-Lopez
Eduardo Parra-Lopez
This study aims to investigate the level of satisfaction of foreign tourists, specifically millennials, based on different dimensions of destination image and the quality of the tourist services in Belgrade, the capital of the Republic of Serbia, as an emerging destination. Despite the tarnished image attached to the city after the Yugoslav Wars and the economic crisis in the 1990s, this emerging destination is becoming more popular among foreign visitors. A sample of 359 international tourists was surveyed. Structural equation modelling was used to test the relationships between the constructs. The results confirmed the positive effects of image and quality on satisfaction as well as a positive and direct effect of image on quality. Moreover, there was a partial mediation of quality between image and satisfaction. The findings have significant marketing and management implications for destination stakeholders. They provide useful insights for choosing effective strategies and an appropriate business tourism model in emerging destinations that can further help them to become more competitive.

1 January 2020 in Mitteilungen der Österreichischen Geographischen Gesellschaft
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SPSanja Pavlović
Sanja Pavlović
MBMarija Belij
Marija Belij
MVMarina Vesić
Marina Vesić
SJSara Stanić Jovanović
Sara Stanić Jovanović
Irena TravarIrena Travar
Irena Travar
Die Fachzeitschrift "Mitteilungen der Österreichischen Geographischen Gesellschaft" (früher "Mitteilungen der k.k. Geographischen Gesellschaft in Wien") • ist das wichtigste regelmäßig erscheinende Organ der "Österreichischen Geographischen Gesellschaft", erscheint seit 1857 und ist die älteste noch existierende Fachzeitschrift geographischen Inhaltes im deutschen Sprachraum, • vermittelt neue Erkenntnisse aus allen Bereichen der Geographie, Kartographie und verwandter Raumwissenschaften, • informiert über Fachfragen in Forschung und Lehre, nationale und internationale geographische Aktivitäten, sowie Personalia, • erscheint im Umfang von mindestens 400 Druckseiten (mit Kartenbeilagen) im Jahr


26 February 2026 in Administrative Sciences
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Irena TravarIrena Travar
Irena Travar
Eduardo Parra-LopezEduardo Parra-Lopez
Eduardo Parra-Lopez
Tourist destinations face increasing spatial, environmental, and social pressures. Therefore, it is necessary to direct the further development of tourism towards achieving overall balance, with a tendency to minimize all negative effects. One possible mechanism for establishing a harmonious relationship among all stakeholders in tourism is the causal relationship between the constructs of market orientation (MO), circular economy (CE), innovation (INN), and sustainability outcomes. Within this framework, the present study examines their interconnectedness through structural equation modeling (SEM). The empirical research was conducted on the island of Tenerife, Spain, with a sample of 108 tourism firms. The theoretical foundation of the model is based on the concept of the Tourism Cooperative (TC), which strives to place the environment at the center of the tourism dynamic system at the destination level. The results indicate the negative influence of MO on CE, the mediating role of INN between MO and CE, the direct influence of INN on sustainability dimensions, both directly and indirectly via CE, as well as the bridging role of global partnerships in achieving social sustainability. These findings provide a solid theoretical basis and practical guidelines for tourism stakeholders, particularly tourism firms.