Research professor registered in the National Registry of Scientific, Technological, and Technological Innovation (RENACYT), Level VI. I hold a Doctorate in Public Management and Governance, a Master’s degree in Human Talent Management, and a Bachelor’s degree in Business Administration. I currently serve as a lecturer at leading universities in Chiclayo, where I teach key subjects such as marketing, retail management, finance, and scientific research, specifically within the faculties of Management and Administration. In addition, I am a business consultant specializing in the design of high-impact marketing strategies focused on strengthening new ventures and increasing the market share of local companies. I also serve as an advisor on investment projects and academic research, supporting work at the undergraduate, master’s, and doctoral levels. My professional background also includes significant experience in the financial sector, where I led sales teams at Banco de Crédito del Perú, serving as a commercial officer in the business services area. In the real estate sector, I worked as Regional Supervisor of the Customer Service area at Inmobiliaria Los Portales S.A. There, my role focused on market research and on developing strategies aimed at building and maintaining high-quality, long-term customer relationships.