This paper presents a theoretical and empirical analysis of how banks apply artificial intelligence (AI) in digital and mobile banking to implement and communicate ESG (Environmental, Social, and Governance) strategies, with particular emphasis on environmental dimensions of sustainable finance. The study adopts a mixed methodological approach combining desk research, encompassing a synthesis of academic studies, industry reports, and European regulatory frameworks on AI and ESG, and case study analysis of selected banks implementing AI-based sustainability solutions. The findings reveal that AI supports ESG strategy implementation primarily through green investment recommendations, carbon footprint analytics, automated sustainability reporting, and ethical communication with clients. AI-driven tools enhance the operational efficiency, transparency, and customer engagement of financial institutions while simultaneously fostering low-carbon financial behaviors. However, the study also highlights ethical and governance challenges related to algorithmic transparency, data bias, and responsible AI oversight. The paper contributes to the growing body of literature on AI-driven digital transformation and sustainable finance by identifying research gaps and outlining future directions for exploring the role of AI in accelerating the transition of the banking sector.

This article deals with the issue of using social media to promote sustainable forest management. Major forest managers see significant value in combining various social media channels and implementing a communication campaign. With the help of social media, it is possible to raise public awareness of rational forest management. The purpose of this research was to conduct an in-depth theoretical and research analysis of the use of increasingly common communication channels such as social media. The research and analysis period was set from 1–26 July 2018. In order to evaluate the effectiveness of communication activities, the social media survey was repeated from 1–21 January 2019 and from 1–21 July 2020. The control analysis focused on the use of the main social media channels. The article assumed the hypothesis of conscious actions in the communication of forest management institutions in social media to communicate the rational use of forest resources. The hypothesis was positively verified on the basis of quantitative and qualitative studies of nonparticipatory observation for selected social media (Facebook, Instagram) and analysis of data contained in social media channels. The pilot study was conducted on 45 forestry entities from Poland. The results of the survey indicate the growing use of social media to communicate with the public about forest management. The dominant share of respondents consider social media as effective channels for forest education. Facebook is the most popular channel for conducting dialogue with the public. The results of the qualitative survey confirm the superiority of a graphic or mixed form of information presentation over the written form alone. This confirms the observed trends of increasing use of infographics, especially in communication with younger generations.

Entrepreneurship and Sustainability Issues is a peer-reviewed journal which publishes original research papers and case studies

The purpose of this study was to provide an overview of the public perception of the increase in forest biomass production, particularly in Poland, in the context of global and European Union (EU) climate and energy policy directions. Trends regarding the justification of biomass production in the EU and the world were also analyzed. The study compared the results of public sentiment surveys concerning the use of biomass in Poland as a member state of the European Union. The results are presented in tabular and graphical form. Data were obtained from analyses of social websites, study reports, and information social media in Poland. This study shows an increase in the negative perception of biomass use nationally and globally. It can be concluded that the increasing trend of forest biomass extraction resulted from the growing demand for green energy sources. Changes in European Union policy affected the popularization of biomass production worldwide as a result of growing energy demand. The use of renewable energy sources is necessary to reduce environmental degradation and secure society’s growing energy needs. It is necessary to increase the flow of information about the importance of forest biomass for the environmental aspects of society in order to gain acceptance of the EU’s promoted direction of stable renewable energy.

The article explores how the design of informational and promotional messages from financial institutions influences their reception by young people. The study combined eye tracking, individual in-depth interviews (IDIs), and text mining analysis to examine both visual attention and participants’ conscious reactions. The aim was to identify young users’ preferences, determine factors influencing content perception, and assess the effectiveness of visual and audiovisual communication strategies. The main hypothesis proposed that minimalistic and visually attractive messages, enhanced with dynamic graphics, more effectively shape attitudes and elicit positive emotions. Specific aspects examined included the role of infographics, color schemes, message dynamics, and references to financial institutions in attracting attention and engagement. The results indicate that young people operate primarily in virtual space and express limited interest in traditional media such as television or print. They favor short, clear, and visually structured messages. Excessive textual content and lack of clarity provoked negative reactions and discouraged further engagement. Elements like infographics, colors, and logos were found to be strongly associated with brand recognition and memorability.

Kształtowanie kompetencji studenckich a oczekiwania rynku pracy w odniesieniu do regionu przygranicznego na przykładzie województwa zachodniopomorskiego This study aims to analyse