I am currently a Master student at Transilvania University of Brasov, Romania, Faculty of Sociology and Communication. The program I am studying is entitled: Branding Campaign Management. I graduated from the program Communication and Public Relations within the Faculty of Sociology and Communication. During my years of study I was involved in various extracurricular projects and I participated in multiple international conferences in the field of communication and sociology: Students' International Conference - SECOSAFT - Sibiu,2020, Annual International Conference in Sociology - Athens 2020, International Conference on Comprehensible Science (ICCS2020). My research interests are from the field of Sociology, Communication, Education, and involve topics such as university branding, the online communication of the universities, place branding and the online educational process. Regarding publications I have co-authored many books such as: Media Illusions, West Timisoara Publishing House, 2018; Training versus media information, West Timisoara Publishing House, 2018; Negotiation Techniques, Ed. C.H. Beck, Bucharest, 2019; Negotiations between method and process in atypical conditions - iScience, 2020.