Muhammad Asif is an accomplished academic and researcher specialising in Statistics and Operational Research in Sports and Public Health. He earned his PhD in Statistics and OR in m the University of Salford, UK, in 2013 and Postdoc research from University of Liverpool, UK in 2023. Muhammad currently serves at Imam Mohammad Ibn Saud Islamic University. He previously worked as a faculty member/researcher at the University of Malakand, Pakistan, the University of Liverpool, UK and BuzzSport Ltd. UK. Muhammad's career is marked by significant contributions to both teaching and research in academia and industry. He has supervised various postgraduate research students and published various peer-reviewed research articles in world-leading journals. His research excellence was recognized by the Government of Pakistan with the 6th Higher Education Commission Outstanding Research Award for the year 2015/16.