Rui Nunes Cruz

Prof. Dr. Rui Nunes Cruz

Faculty, Universidade Europeia, Lisbon, Lisboa, Portugal
orcid

Research Focus & Metrics

Academic Career Length

10Years (2017-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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1 March 2017 in EDULEARN Proceedings
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Conference Paper
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Maria José SousaMaria José Sousa
Maria José Sousa
Rui Nunes CruzRui Nunes Cruz
Rui Nunes Cruz
JMJorge Miguel Martins
Jorge Miguel Martins
Information about the paper titled "DIGITAL LEARNING METHODOLOGIES AND TOOLS – A LITERATURE REVIEW" at IATED Digital Library

1 January 2021
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Book Chapter
Closed access
Albérico Travassos RosárioAlbérico Travassos Rosário
Albérico Travassos Rosário
FFFilipa Fernandes
Filipa Fernandes
Ricardo Jorge RaimundoRicardo Jorge Raimundo
Ricardo Jorge Raimundo
Rui Nunes CruzRui Nunes Cruz
Rui Nunes Cruz
The current international economic crisis, at the moment of writing, will affect global economy and will demand entrepreneurial attitude to seize business opportunities. Nascent entrepreneurship emerged as an important concept in the boundary between entrepreneurship and organizational contexts. Literature on nascent entrepreneurship has only gained attention recently, thus remaining diverse and limited, particularly concerning their interplay with contexts and varying entrepreneurial processes. This study reviews those themes on nascent entrepreneurship and it enhances the way contextual challenges are addressed by nascent entrepreneurs, through diverse entrepreneurial leaning and entrepreneurial capability.

23 April 2021 in Electronic Journal of Knowledge Management
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Journal Article
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Albérico Travassos RosárioAlbérico Travassos Rosário
Albérico Travassos Rosário
FVFilipa Isabel de Almeida Fernandes Vilaça
Filipa Isabel de Almeida Fernandes Vilaça
Ricardo Jorge RaimundoRicardo Jorge Raimundo
Ricardo Jorge Raimundo
Rui Nunes CruzRui Nunes Cruz
Rui Nunes Cruz
Health care institutions (HCI in further text) are in constant interplay with their context, generating ensuing opportunities and threats. Knowledge management has been paramount when it comes to integrating state-of-art technologies in order to improve system efficiency and decision processes in hospital management outputs. Thus, it is pivotal to explain the role of knowledge management in hospital management. Research of peer-reviewed articles published from 2009 to 2019, and obtained via the Scopus database, was carried out based on two key subjects, ‘knowledge management’ and ‘health care institutions’. The research was performed through a descriptive, quantitative and qualitative analysis of the most cited 47 scientific articles found in the SCOPUS database. We conclude that 'knowledge management' (KM in further text) has become an important research area in terms of HCI management. The article identifies the central themes in KM research in HCI. However, the area on KM literature is highly fragmented, requiring development. Based on an analysis of the collected literature, we identified the key research themes and resulting development patterns, namely, the integration and interoperability of knowledge from different sources into a single platform, occupational safety, the need to ascertain quality and pertinent information among general web information, culture and social behaviour and data security. We posit that KM effectively facilitates the utilization of healthcare information resources and management decision making in hospitals.

10 December 2025 in Systems
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Journal Article
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Rui Nunes CruzRui Nunes Cruz
Rui Nunes Cruz
Albérico Travassos RosárioAlbérico Travassos Rosário
Albérico Travassos Rosário
This study assesses how Data-Driven Decision-Making (DDDM) impacts marketing practices and research. Using the PRISMA 2020 protocol, this research conducted systematic reviews of 94 peer-reviewed articles and utilized bibliometric and thematic analyses. From this, four major themes emerged: improvement in the customer experience via the personalization of marketing; marketing driven by innovation through data resource versatility, Machine Learning, analytics, and Artificial Intelligence; performance enhancement through the optimal allocation of resources; and the data governance and ethical use of such resources, and the use of such data resources. This study illustrates how the combination of multi-level theory and methodical stricture accounts for the systemic influence of DDDM in marketing. This study adds to these theories by proposing a cohesive and synthesized understanding of the interplay of the technological, organizational, and governance elements in data-driven marketing. This research provides organizations with actionable guidance aimed at increasing effective analytics-driven decision-making, while also ensuring the responsible use of data.

27 March 2019
Verified
Book Chapter
Closed access
PDF file
Maria José SousaMaria José Sousa
Maria José Sousa
Rui Nunes CruzRui Nunes Cruz
Rui Nunes Cruz
Alvaro RochaAlvaro Rocha
Alvaro Rocha
MSMiguel Sousa
Miguel Sousa