Souha Hanna Al Geitany

Dr. Souha Hanna Al Geitany


Research Focus & Metrics

Academic Career Length

3Years (2024-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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30 October 2022 in Sustainability
Verified
Journal Article
Open access
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ENElsie Nasr
Elsie Nasr
Okechukwu Lawrence EmeagwaliOkechukwu Lawrence Emeagwali
Okechukwu Lawrence Emeagwali
Hasan Yousef AljuhmaniHasan Yousef Aljuhmani
Hasan Yousef Aljuhmani
Souha Hanna Al GeitanySouha Hanna Al Geitany
Souha Hanna Al Geitany
This study revisited the relationship between destination social responsibility (DSR) and residents’ environmentally responsible behavior (ERB) in conjunction with the stimulus–organism–response (S-O-R) framework to assess the mediating effect of community attachment and involvement. The proposed conceptual research model was empirically examined with 375 residents from the largest tourist destinations in Ghana. A cross-sectional research design was used, and structural equation modeling (SEM) was applied to test the mediating role of community attachment and involvement. The findings of this study confirmed that DSR has a significant and positive relationship with residents’ community attachment, involvement, and ERB. In addition, the findings of this study revealed a positive relationship between community attachment and residents’ ERB. The findings of this study also confirmed the indirect effect of DSR on residents’ ERB through community attachment. Contrary to expectations, the results of this study did not support the direct and indirect effects of community involvement on residents’ ERB. This study responded to the call from previous research to investigate the relationship between residents’ DSR and socio-psychological constructs, such as community attachment and involvement, which in turn enhance and improve their ERB in different cultures and tourism destinations.

15 July 2025 in Administrative Sciences
Verified
Journal Article
Open access
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NSNada Sarkis
Nada Sarkis
Nada Jabbour Al MaaloufNada Jabbour Al Maalouf
Nada Jabbour Al Maalouf
Souha Hanna Al GeitanySouha Hanna Al Geitany
Souha Hanna Al Geitany
Social media platforms have become essential tools for businesses aiming to engage audiences through innovative communication, particularly in the food and beverage industry. This study explores the impact of three core digital marketing strategies, namely, social media advertisements, electronic word of mouth, and digital influencers, on customer responsiveness in the Lebanese food and beverage sector. Based on a cross-sectional survey of 400 participants, the findings reveal that social media advertisements significantly and positively influence customer responsiveness (β = 0.227, p < 0.001). Likewise, electronic word of mouth strongly predicts customer responsiveness (β = 0.453, p < 0.001), affirming the power of customer-generated content in shaping brand perceptions. Furthermore, the presence of digital influencers emerged as a significant predictor of consumer reaction (β = 0.236, p < 0.001), suggesting that consumers regard influencers as credible sources when making food-related decisions. Among all predictors, electronic word of mouth demonstrated the strongest effect. Control variables such as gender, age, and social media usage intensity showed no significant effect on customer responsiveness. These findings underscore the strategic value of rich media content and peer influence in shaping consumer behavior in the food and beverage industry. The study offers practical insights for marketers seeking to enhance customer engagement and brand responsiveness in digital spaces.

15 November 2024 in Energies
Verified
Journal Article
Open access
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KAKwaku Addai
Kwaku Addai
Souha Hanna Al GeitanySouha Hanna Al Geitany
Souha Hanna Al Geitany
Seyed Alireza AthariSeyed Alireza Athari
Seyed Alireza Athari
Panteha FarmaneshPanteha Farmanesh
Panteha Farmanesh
Dervis KirikkaleliDervis Kirikkaleli
Dervis Kirikkaleli
Chafic SalibaChafic Saliba
Chafic Saliba
Currently, the UK has ambitious plans to reach net zero by 2050, despite other countries such as Russia and India targeting 2060 and 2070, respectively. Assuming that the UK emissions unceasingly decline at a given rate annually towards achieving net zero by 2050, its economy would need to ensure a reduction of 105 MtCO2 per year of its emissions from the current 2021 levels. Given that global greenhouse gas emissions have not peaked and continue to rise, the UK seeks to implement costly and aggressive emission reduction policies towards fulfilling commitments under the 2021 Glasgow Climate Pact. This paper investigates the effect of environmental taxes on environmental degradation in the UK between 2000Q1 and 2019Q4 using novel Fourier approaches. Using the novel Fourier ARDL estimator, the long-run equilibrium estimates indicate that gross domestic product and environmental tax cause a fall in carbon emissions. However, in trade and primary energy use, a unit change caused rising carbon emissions in the UK. Especially, the results indicate that environmental taxes have a negative effect on environmental degradation in the UK, and ecological tax policy could be considered as an effective channel to attain environmental sustainability. The outcome provides the following policy insights: (i) The government of the UK should support international environmental tax coordination mechanisms, especially on carbon pricing, to avoid relocation of carbon-intensive investments. (ii) The UK government must note that imposing more taxes to encourage emissions reductions could bring complexity to the tax system and unnecessarily bring costly ways to deal with climate change. Higher domestic electricity prices could disproportionately hit low-income households and create distributional cost concerns, which require benefit payouts or compensation schemes. (iii) Switching to electric vehicles simultaneously requires investments in charging infrastructure and battery technologies. To avoid this chicken-and-egg problem, the government of the UK could play a coordinating role, including deploying targeted subsidies, regulations, direct government involvement, or setting higher carbon prices in special cases.

31 March 2025 in Sustainability
Verified
Journal Article
Open access
PDF file
Panteha FarmaneshPanteha Farmanesh
Panteha Farmanesh
Chafic SalibaChafic Saliba
Chafic Saliba
Seyed Alireza AthariSeyed Alireza Athari
Seyed Alireza Athari
DNDina Naaman
Dina Naaman
Souha Hanna Al GeitanySouha Hanna Al Geitany
Souha Hanna Al Geitany
Jehad Omar AbualrobJehad Omar Abualrob
Jehad Omar Abualrob
Accidents and injuries at work are unavoidable. Promoting corporate sustainability requires strategies concerning employees’ health and a safe work environment in light of social, environmental, and economic development. The purpose of this paper is to examine the significant association between Occupational Safety and Health Management (OSHM) and Corporate Sustainability (CS) in the context of West Bank industries in Palestine, bolstering the mediating role of Affective Commitment (AC) and Emotional Intelligence (EI). We sampled 126 executive and knowledgeable Palestinian employees in the region using a questionnaire for data collection. We used Smart PLS 4 to evaluate the study model and hypotheses. This study bridges the gap by investigating the relationship of the study constructs in Palestinian industries in the West Bank. This study contributes to the literature by demonstrating how OSH practices can improve CS by encouraging social engagement, economic performance, and environmental conservation. The study’s findings are consistent with the Sustainable Development Goals, especially SDG 3, which establishes policies to enhance public health and improve well-being for people at any age, and SDG 8, which advocates for sustainable progress in the economy, prolific employment, and decent job for everyone. The findings highlight how important it is for West Bank businesses to implement training in emotional intelligence and encourage affective commitment to improving safety and health strategies, ultimately resulting in increased corporate sustainability by considering social and environmental policies.