Dr. Souha Geitany is an Associate Professor of Business Management and Head of the Department of International Hotel and Tourism Management at USEK. She joined USEK in 2024 as an Assistant Professor and brings two decades of teaching experience. She holds a BBA in Hospitality and an MBA in Business Management from Balamand University, earning her PhD from Girne American University in 2023. Dr. Geitany has taught at prestigious institutions in Lebanon, including Balamand University, American University of Science and Technology, and Arts, Sciences and Technology University in Lebanon, where she also served as Business Department Coordinator and Advisor. Beyond academia, she has contributed significantly to research, with three published academic articles focusing on consumer behavior post-COVID-19, destination social responsibility, and the link between financial development and the environment. Her work explores the intersection of hospitality, management, and societal issues, addressing key challenges in the industry.