Tim Baird

Dr. Tim Baird

Lincoln University, New Zealand
orcid

Research Focus & Metrics

Academic Career Length

14Years (2013-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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16 September 2015 in Journal of Heritage Tourism
Verified
Journal Article
Closed access
Colin Michael HallColin Michael Hall
Colin Michael Hall
Tim BairdTim Baird
Tim Baird
MJMichael James
Michael James
YRyael ram
yael ram
This paper reviews some of the actual and potential effects of climate change on cultural heritage and its management with special reference to heritage tourism. This analysis will help to identify knowledge gaps and issues in relation to different types of heritage, management strategies and policy-making, as well as enabling an understanding of the potential significance of climate change impacts in a regional, national and international setting. The analysis is also relevant to understanding the broader pressures of environmental and global change on the management of heritage tourism sites, and cultural heritage in particular, in the Anthropocene.

13 March 2018 in Sustainability
Verified
Journal Article
Open access
PDF file
Tim BairdTim Baird
Tim Baird
Colin Michael HallColin Michael Hall
Colin Michael Hall
PCPavel Castka
Pavel Castka
There are significant economic, environmental, social, and marketing issues that exist from the supply-side perspective in response to sustainability. This study examines New Zealand winegrowers in terms of their attitudes and behaviours towards wine tourism and sustainable wine production. A national survey was conducted at the end of 2015, which was the fourth such survey to be undertaken as part of a longitudinal study of wine tourism in New Zealand. This survey drew on issues of wine and biosecurity, climate change, and eco-labelling, as well as wine tourism. These issues were examined within the context of three key drivers of sustainability: the physical aspects of sustainable wine production, the internal drivers within wine businesses for the adoption of sustainable practices, and the external regulatory aspects that govern the adoption of sustainable wine production practices. The findings indicate that there were substantial concerns with the perceived value provided by both wine tourism and sustainable winegrowing practices. These concerns exist at both the firm level and with the governing bodies that are responsible for implementing sustainable winegrowing initiatives. Unless this perception of the value of sustainability within the New Zealand wine industry is altered in the future, it appears that there will continue to be an ongoing issue as to how sustainable winegrowing initiatives are implemented.

9 January 2022 in Foods
Verified
Journal Article
Open access
PDF file
Meike RombachMeike Rombach
Meike Rombach
David L DeanDavid L Dean
David L Dean
Tim BairdTim Baird
Tim Baird
Apple preferences of US consumers are widely explored. However, the key factors that drive the importance that US consumers place on apple attributes are rather unexplored. To fill this literature gap, an online survey with 383 US apple buyers was conducted. A two-step analysis consisting of descriptive statistics and partial least squares structural equation modelling indicates that subjective knowledge was the most important factor, determining both the discernment of buyers and attitudes towards US fruit growers. Objective knowledge and sociodemographic factors, other than education, were not found to have any impact. The discernment of a buyer and their ability to distinguish apple varieties had the greatest impact on the importance that US consumers placed on physical and commercial product attributes. It was also found that attitudes towards growers impacted on the importance which consumers place on both types of attributes. Given that consumer attitudes were shown to be a strong driver of their buying preferences, growers and grower associations should also consider highlighting the positive health and societal benefits that their products provide.

30 August 2013
Verified
Book Chapter
Closed access
PDF file
Colin Michael HallColin Michael Hall
Colin Michael Hall
Tim BairdTim Baird
Tim Baird

23 November 2019
Verified
Book Chapter
Closed access
PDF file
Tim BairdTim Baird
Tim Baird
CHC. Michael Hall
C. Michael Hall
PCPavel Castka
Pavel Castka
HRHaywantee Ramkissoon
Haywantee Ramkissoon

24 May 2022 in Foods
Verified
Journal Article
Open access
PDF file
Meike RombachMeike Rombach
Meike Rombach
David L DeanDavid L Dean
David L Dean
Tim BairdTim Baird
Tim Baird
JKJacob Kambuta
Jacob Kambuta
This study examines the key factors that determine the preferences of US consumers towards the growing and processing used for horticultural products such as fruit, vegetables, wine and beer over their preferences for buying them both before and after the COVID-19 pandemic. The findings obtained using Partial Least Square Structural Equation Modeling (PLS-SEM) show that engagement with horticulture prior to and after the occurrence of COVID-19 influenced preferences for the growing and processing of fruit, vegetables, wine and beer over buying them in both the pre-COVID-19 and post-COVID-19 contexts. Engagement with horticulture before and after the COVID-19 pandemic was significantly impacted by attitudes towards US growers. Attitudes towards COVID-19 and human values such as self-enhancement, conservation and self-transcendence were also found to be significant factors, while openness to change was not found to be significant. Best practice recommendations are included on the basis of these findings for managers of community gardens, horticultural properties and specialized food stores.