She completed her Ph.D. in Management of organizations (Marketing option) from the Faculty of Economic Sciences and Management of Tunis (University of Tunis El Manar) in 2011. She is now working as an Associate Professor in management and marketing for 10 years. She taught and coordinated several courses in marketing and management at the Higher Institute of Management of Tunis (University of Tunis) and Saudi Electronic University in KSA. She is a researcher in Marketing and the author of more than forty scientific articles published in highly-ranked journals ((2) Journal of Retailing and Consumer Services, (1) Trends in Food Science and Technology, (3) British Food Journal…). Her fields of research are especially e-commerce, consumer behavior, food & and technology, and organic consumption. She has presented several research papers at many national and international scientific conferences. She is a trainer in communication marketing and commercial negotiation, a consultant in market research, and a reviewer for many journals in marketing (Journal of Retailing and Consumer Services, International Journal of Consumer Studies, British Food Journal, Journal of Decision Systems, Management, VISION, IBIMA, and Journal of Marketing Trends).