Andrés Gonzalo Acosta Aguinaga, born on September 16, 1988, in Ambato, Ecuador, is a multifaceted professional currently based in Lima, Peru. He holds a Master's in Business Administration from Escuela Politécnica Nacional, Ecuador, and is pursuing a Doctorate in Strategic Business Administration at Pontificia Universidad Católica de Perú. Andrés has an extensive academic and professional background in commercial strategies and interdisciplinary solutions, marked by his role as Head of the Research and Innovation Center for Business at CERTUS Higher Education School and Research Director at Visiva. He also leads the Research Center of Creativity at the Universidad de Ciencias y Artes de América Latina (UCAL), where he teaches courses on research methodology and market trends. His career started in project management and business development, evolving into strategic roles including General Manager at Publicopias Cía. Ltda, and later as an Account Director at Ideas Consulting Cía. Ltda. Andrés is known for his expertise in brand management and business consulting, having successfully managed and developed projects for various organizations. In addition to his professional achievements, Andrés is a recognized speaker and participant in international research and innovation congresses. He has contributed to the academic community as an evaluator and organizer, notably at the Universidad de Palermo's Faculty of Design and Communication.