Proficient Researcher with teaching experience in the higher education industry. Skilled in Research Methods, Strategic Management, Consumer Psychology, International Marketing, Digital Marketing, Corporate Branding, Customer Experience, and Sales. Strong education/research professional with a Doctor of Philosophy (Ph.D.) focused on Business and Management from the University of Huddersfield. My doctoral research draws attention to consumer psychology and behaviour within the emerging market. Specifically, the impact of brands on consumers’ behaviour in their buying decision-making. I am very passionate about research and teaching excellence with a strong belief in continuous development. I have presented my research at a number of national and international conferences, workshops. Currently, thriving my career in an excellence-driven environment in the Higher Education sector.