The scientific periodical journal (indexed on Web of Science) published by the Tomas Bata University in Zlin offers results of basic and applied economic research in the English language.

Cross-cultural research on corporate social responsibility (CSR) dealing with specific stakeholder groups is fairly rare in the existing literature. The aim of this research is to investigate the level of recognition of CSR in companies by employees working in micro/small, medium-sized and large companies. The research is based on the survey conducted in Bulgaria, Russia and Serbia with the employees' attitudes obtained via a structured questionnaire. A similar socio-historical background of the three countries and different levels of accomplished socio-economic development at present is taken into account. A proposed ranking methodology was based on the multi-criteria decision analysis approach, observed through five studied dimensions: environmental, social, economic, stakeholder and voluntariness. The ranking was carried out using the integrated Entropy-PROMETHEE-GAIA method, where the Entropy method was used for determining the weights of the criteria, whereas PROMETHEE-GAIA was used for final ranking. The obtained results were analyzed from the multi-cultural point of view and show more significant differences in the attitudes of employees from different countries, rather than when the size of a company is taken into consideration.

Entrepreneurship and Sustainability Issues is a peer-reviewed journal which publishes original research papers and case studies

Dominant factors of SMEs failure - a case study of Serbian, Hungarian and Czech enterprises

In the conditions of modern market dynamics, corporate social responsibility (CSR) is increasingly evolving from a formal ethical principle into a powerful strategic instrument, key to achieving sustainable growth and long-term competitive advantage. Companies that integrate CSR into their business not only affirm the values of social responsibility, but also position themselves as reliable and ethically oriented actors, thereby winning the trust of investors, motivating employees and building a stable base of loyal consumers. Hence, the aim of this research is to determine, through empirical analysis, to what extent and in what way individual aspects of corporate social responsibility influence employee perception and satisfaction, as well as to develop a predictive model of their mutual connection. The specific hybrid SEM-ANN methodology in the CSR field was applied to obtain more precise results than standard data analysis methods, which fulfilled the literature gap in this research field. The detailed hypotheses designed were empirically tested using SEM methodology and indicated a positive association between the social and stakeholder aspects with employee satisfaction. These outcomes were confirmed by the results of the ANN models. The findings obtained are not only theoretical, but also have a useful application in the real business environment, which is reflected in the development of strategies that can serve as a road map for organizations in achieving employee satisfaction. This could lead to a change in organizational culture with an emphasis on ethical business and greater responsibility towards society and stakeholders.