Small farms, which are mostly owned by natural persons, characterize the agricultural sector of Serbia. In order for a family farm business or holding to be successful, the following factors can be distinguished: the yield and quality of the products achieved, the prices generated for the products, and, of course, the decisions that are made in order to make the management of the farm more efficient. Given that consumers of agricultural products around the world are demanding increasing product quality, farms should work to improve competitiveness based on quality. The subject of this paper is the importance of the quality of the products for the sustainable success of agricultural holdings in the Republic of Serbia. The main goal of this paper is to provide new knowledge in the field of quality of agricultural products of agricultural holdings with the aim of achieving sustainable success.

The present time is characterized on the one hand, by a wealth of material goods and a high level of technological development, and on the other hand, by the destruction of nature and the environment. Not often, man is deprived of pure nature, clean water and air. Today we can firmly state that if nature defines our existence and our relationship with it in general, the development of ecological awareness can help change our relationship with nature, and promote more responsible behavior towards it. This paper analyzes the concept and elements of ecological awareness, ecological news factors, the importance of ecological awareness. The research that is presented was conducted in several cities in the Republic of Serbia, by filling in a survey of 10 questions, in the period from April to May 2021. Based on completely random sampling, 105 participants from the territory of several cities in the Republic of Serbia (Kragujevac, Niš, Belgrade, Vranje and Loznica) were selected.

The main objective of this paper stems from the need to provide new insights into the competitiveness of the agricultural products distribution system in the Republic of Serbia, through determining the impact of customer contact as part of the agricultural distribution channel on the competitiveness of agricultural holdings. The survey was conducted on a sample of 126 farms from the territory of the Republic of Serbia through a closed-type survey (12 claims related to customer contact and 15 claims related to the competitiveness of the agricultural products distribution system; five-stage Likert scale), which was distributed electronically. The contribution of the paper is reflected in the results which showed that the level of customer contact (as part of the distribution channel) influences the level of competitiveness of the agricultural products distribution system (in the Republic of Serbia). The results also form the basis for further research in this field.

The beginning of the 21st century has noted a change in the attitude of modern man towards health and the pursuit of a healthy lifestyle. Thus, particular emphasis is placed on the importance of a healthy diet and a healthy lifestyle. The importance of nourishing nutrition and health-related issues has been recognized and raised on the state level. Thus, numerous national campaigns promote healthy nutrition aimed at improving the overall health of the nation. Health in general, as well as healthy eating habits, are today very important political and economic issues in developed countries. On the contrary, in underdeveloped countries, food shortage is not uncommon. The Republic of Serbia has high-quality and healthy food, but consumer awareness regarding this issue is insufficiently developed. The aim of this paper is to determine the level of the consumption of organic foods by the student population and the awareness of good nutrition and a healthy lifestyle. The research was conducted in the Danube Region within the Republic of Serbia.

The efforts of organizations to improve their business processes, establish market competitiveness, achieve goals more efficiently and increase profitability are mainly made through an attempt to upgrade the performance of employees. Increasing the employees' work performance is directly correlated with the improvement of individual skills, as well as the level of ability to effectively transform new knowledge according to daily work obligations. In this process, synergies should be established between employees, on the one hand, who should be adequately motivated, committed, and focused on the acquisition of new knowledge, and on the other hand, organizations that should provide resources, support, and conditions for effective knowledge transfer from educational process to visible improvement indicators of different employees' performance levels. The purpose of this paper is to investigate the impact of training on increasing the individual and organizational performance of employees in entrepreneurial organizations in Serbia. Additionally, the correlation between the two groups of respondents, managers and non-managerial staff, will be tested, to determine more closely whether there is a distinction in relation to the position held by the respondent, for defined issues.